A DECADE OF DIMENSIONAL MAILERS

Accelerating Revenue Growth And Improving Marketing ROI

What is Dimensional Mail?

Focuses on a well qualified list of prospects delivering relevant a

message.

A direct marketing tactic that includes a three dimensional object

in what would otherwise be a traditional (flat) marketing campaign.

Drives higher response rates than typical direct mail marketing.

Cuts through marketing clutter and piques the recipients’

curiosity.

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Why Send Dimensional Mail?

Today’s buyer expects marketing to be

tailored to their interests

As consumers gain more control over the

messaging they consume, only the most

unique and memorable experiences will

make a lasting impression.

“Because you watched…”

“Recommendations for you…”

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Why Does Dimensional Mail Work?

Trackable deliveries allow sales teams to time

follow up and take advantage of interest

Curiosity always gets the best of us…

Packages get past “gate keepers” when flat mail

and phone calls unlock access to your buyers

The dimensional pieces of your mailer identifies

our campaign as a gift not marketing material

Six Steps to Success with Dimensional Mail

Identify goals

Build database

Develop message

Send mailer

Execute follow up

Close deal

Key Components for Every Dimensional Mail

Campaign

Be memorable

Prequalify your list

Make follow up a priority

PAST CAMPAIGNS

That Accelerate Revenue Growth and Increase Marketing ROI

Industry: Commercial Real Estate

Goal: Awareness

Our solution:Nothing says “You’ve arrived” like a signature

cocktail, Manhattan, Moscow Mule, Long

Island Iced Tea… and a 7&7K Street. Each

mailer included the ingredients needed to

mix our signature cocktail.

The results:

The brokers had a mini happy hour at their

desk and our property was top of mind.

A SIGNATURE

COCKTAIL

Industry: Commercial Real Estate

Goal: Event Attendance

Our solution:Provide a memorable incentive for brokers

that attend an in office information session

on the redevelopment of our property.

Attendees were given a Maui Jim gift card

directing them to a custom property branded

webstore where they selected a pair of

sunglasses of their choice.

The results:The brokers saw the property on a new light

and kept the light out of their eyes with a

stylish new pair of Maui Jim glasses.

SHIFT YOUR

PERSPECTIVE

Industry: Commercial Real Estate

Goal: Awareness

Our solution:Our team tailgating gift included snacks for

the whole office and was delivered the

afternoon of a nationally televised Monday

Night Football game.

The results:

A touchdown! Office munchies were

squashed and the broker community was

made aware of a special leasing promotion.

TEAM TAILGATE

Industry: Hospitality

Goal: Connect with new prospects

Our solution:A campaign launch the week before the start

of the MLB season. Each mailer included a

braded baseball with stand and a “player’s

card” for the salesperson responsible for the

account. The mailer also included a lank to a

custom landing page where visitors selected

the two teams they thought would play in that

year’s World Series. A drawing was held

from all entrees with the correct two team

and that person received a trip for two to the

following year’s World Series.

The results:A homerun. The prospects appreciated the

timely mailer and with the prospect’s

prediction, the sales team had a topic of

conversation for the entire season.

“PLAY BALL…!”

Industry: Hospitality

Goal: Set first meeting with prospect

Our solution:A four piece campaign was designed to

reach prospects when no prior relationship.

For four weeks (or until a meeting was set)

the prospect received a mailer with a unique

message.

The results:

After four weeks, the campaign saw a 27%

response rate and 25 meetings with new

prospects scheduled.

“I SURRENDER”

Industry: Real Estate

Goal: Increase Broker Attendance

Our solution:Design a custom detailer featuring the

location of our property and inserting it in the

retail packaging of the summer’s hottest new

technology gadget.

The results:The event was standing room only and

attendees stayed to the end of the event

leaving with current leasing information.

WHAT”S UP IN BACK

BAY?

Industry: Real Estate

Goal: Raise Awareness

Our solution:Deliver a cold treat to the city’s top 15

brokerage firms on a hot summer day

The results:Hundreds or brokers all talking about our

property at the same time. Our branded Fla-

Vor-Ice pops were the perfect frozen treat on

a hot summer day.

COLD CALLING

BROKERS

Industry: Real Estate

Goal: Increase tours

Our solution:• Identify target audience

• Send “Hungry For a Deal “ mailer

• Listing broker personally delivered steaks to all

brokers that toured with a prospective tenant

The results:In a crowded marketplace this mature

property saw a noticeable increase is activity

and the ownership team saw creative

thinking for our client, the leasing team.

ARE YOU… HUNGRY?

Industry: Technology Services

Goal: Generate trade show traffic

Our solution:• Pre trade show dimensional mailing sent

to target group

• Documents preloaded to locked USB

drive

• Code available at show booth

The results:The highest level of traffic in recent

history, more potential clients reached

than expected

UNLOCK YOUR

POTENTIAL…

Industry: Commercial landscaping

Goal: Sign new maintenance clients

Our solution:• “See how we measure up” flyer and

branded contractor’s ruler

• UPS delivery information allows for

timed follow up calls to schedule

meetings

The results:

Target Audience = 15

Total Project cost = $1,050

Revenue = $300,000

ROI = $285 to $1

SEE HOW WE

MEASURE UP…

Industry: Coffee Service

Goal: Sign new high volume clients

Our solution:• Dimensional mailing targeting local restaurants,

bars and professional services companies.

• UPS delivery allowed for timed follow up

The results:Target Audience = 50

Response Rate = 17%

Revenue = $69,000

Project cost = $3,450

ROI = $20 to $1

THEY’RE HOOKED…

Industry: Hospitality Services

Goal: An initial introduction and to

schedule a 30 minute meeting with key

decision makers

Our solution:• A four part dimensional mailing series, timed

emails and follow up phone calls

The results:Target Audience = 90

Response rate = 27% (25 meetings)

Project cost = $20,800

Revenue to date = $250,000

ROI = $12 to $1

MAGIC 8 BALL, AM I

MISSING REVENUE…?

Industry: Marketing

Goal: Sign new high value client

Our solution:

Send a hydro-pack with introduction

letter and scheduled follow up call to

the CEO after UPS confirmed delivery

The results:

Target Audience = 1

Total Project cost = $45

Account rev. to date = $89,000+

ROI = $1,998 to $1

TARGETED BUSINESS

DEVELOPMENT

(866) 788-3226 john@quintainmarketing.com www.quintainmarketing.com

Contact Us

1819 Bay Ridge

Ave. Suite 240

Annapolis, MD

21403

Phone Email Website(443) 973-6087

Fax