A CONTENT MARKETER’S

TOAST TO TWITTER

NOVEMBER 7, 2013 IS A BIG DAY FOR TWITTER

NOVEMBER 7, 2013 IS A BIG DAY FOR TWITTER

#TWITTERIPO

CLEARY, THE MARKET IS INTERESTED.

OPENED AT $26 PER SHARE.

CLOSED AT $44.90.

THAT’S A 73% INCREASE.

THAT’S A 73% INCREASE.

(A HUGE $%*@# POP!)

THE TWITTERSPHERE HAS CHANGED A LOT SINCE 2006…

THE 140 CHARACTER SYNOPSIS OF TWITTER’S HISTORY

06: TWITTR -→ TWITTER 07: #HASHTAGS 08: 1.3M USERS 09: 6M USERS 10: PROMO TWEETS 11: 200M USERS 12: BIRD LOGO 13: VINE, ALERTS, #TWITTERIPO

THE 140 CHARACTER SYNOPSIS OF TWITTER’S HISTORY

THE 140 CHARACTER SYNOPSIS OF TWITTER HISTORY

THE 140 CHARACTER SYNOPSIS OF TWITTER HISTORY

(BOOM)

THAT’S SOME SERIOUS GROWTH IN 140 CHARACTERS.

OVER THE YEARS, TWITTER HAS IMPACTED

THE WAY WE COMMUNICATE

WITH FRIENDS, INFLUENCERS, CUSTOMERS AND PROSPECTS.

IT’S HAD A HUGE EFFECT ON B2B MARKETING, TOO.

IT’S HAD A HUGE EFFECT ON B2B MARKETING, TOO. TAKE A LOOK.

85% OF CONTENT MARKETERS

USE TWITTER FOR DISTRIBUTION

(CONTENT MARKETING INSTITUTE, 2013)

97% OF MAJOR BRANDS

TWEETED IN 2013 (UP FROM 90% IN

2012)

(BRANDWATCH, 2013)

IN 2013, U.S. BRANDS TWEET AN

AVERAGE OF 221 TIMES PER WEEK

(BRANDWATCH, 2013)

63% OF BRANDS HAVE MULTIPLE

TWITTER ACCOUNTS

(MASHABLE, 2013)

AVERAGE CORPORATE

TWITTER ACCOUNTS FOR A LARGE COMPANY:

39.2

(ALTIMETER GROUP, 2012)

25% OF BRANDS USE TWITTER FOR

BROADCAST PURPOSES ONLY

(BRANDWATCH, 2013)

25% OF BRANDS USE TWITTER FOR

BROADCAST PURPOSES ONLY

(BRANDWATCH, 2013)

HOPEFULLY, YOUR COMPETITORS.

COMPANIES WITH MORE THAN 1,000 FOLLOWERS

GENERATE MORE THAN 800 NEW WEBSITE VISITORS

A MONTH

(HUBSPOT, 2013)

B2B MARKETERS WHO USE TWITTER

GENERATE TWICE AS MANY

LEADS

(INSIDE VIEW, 2012)

64% OF USERS ARE MORE LIKELY

TO BUY FROM BRANDS THEY

FOLLOW

(KISSMETRICS, 2011)

60% OF LARGE COMPANIES HAVE

ACQUIRED CUSTOMERS

THROUGH TWITTER

(HUBSPOT, 2013)

36% OF ALL MARKETERS HAVE

ACQUIRED A CUSTOMER

THROUGH TWITTER, WITH B2B

COMPANIES LEADING THE PACK

(HUBSPOT, 2013)

30% OF BRANDS EXPERIENCE INCREASED

CUSTOMER LOYALTY AFTER ESTABLISHING

A SOCIAL MEDIA PRESENCE

(HUBSPOT, 2013)

SO TWITTER HAS A STARRING ROLE IN MODERN MARKETING

SO TWITTER HAS A STARRING ROLE IN MODERN MARKETING AND SMART COMPANIES ARE THINKING OF (AND PAYING ATTENTION TO) INNOVATIVE WAYS TO USE IT.

SO HAPPY IPO, TWITTER

SO HAPPY IPO, TWITTER (MODERN MARKETERS ARE WATCHING)

HOW ELSE ARE MODERN MARKETERS TAKING ADVANTAGE OF NEW CHANNELS

AND TECHNOLOGIES?

CHECK OUT THE KAPOST 50: CELEBRATING THE 50 BEST BRANDS

IN CONTENT MARKETING

bit.ly/kapost50