9PR posters

For your office walls

5 email pitch essentials

6 ways to avoid sending spam

6 tips for measuring PR & social media

7 habits of highly successful PR people

8 things I wish journalists knew about PR

10 commandments of effective press releases

12 rules to run a successfull agency

13 do’s and don’ts when pitching to the media

15 tips for a successful PR career

The posters

email pitch essentials5

1. Content that impacts your audience

2. Why you’re contacting them

3. A time element

4. A simple yes or no call to action that’s easy to accept

5. The most important thing a journalist can see in the body of your pitch email is the END

Michael Smart @michaelsmartpr

tips for measuring PR & social media

1. Mission & Objectives Goals first, creativity second

2. Strategic Planning Develop measurable programs

3. Metrics & Benchmarking First things first

Paula Berg @paulaberg

4. Frequency & Formats Report for the future, not the past

5. Tools Test before you invest

6. Analysis Tools don’t manage themselves

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ways to avoid sending

1. Use your own company email address

2. If you’re emailing a news release, label it as such

3. Make your subject line informative

Steve Goldstein @SGoldsteinAI

4. Avoid the use of all caps

5. Avoid common spam key-words and phrases: urgent, great offer, free, amazing,..

6. Only send pitches and releases when you have real news to share.

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habits of highly successful PR people

Amanda Littlejohn @amandamogul

1. Be proactive

2. Begin with the end in mind

3. Put first things first

4. Think win-win

5. Seek first to understand, then to be understood

6. Synergize

7. Sharpen the saw

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Posters by

Prezly.com Hundreds of PR teams use Prezly newsrooms and CRM tools to share stories.

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things I wish journalists knew about PR

1. We wish you would answer our emails

2. We want to know where we can find you

3. We get you

4. We’re not all bad

5. We put a lot of effort into our pitches

Julia Sahin @Julia_Sahin

6. We care about our company and our client’s reputation

7. Our jobs suck as much as yours do

8. We love our jobs as much as you love yours; otherwise, neither of us would do it

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of effectivepress releases

commandments

1. Thou shalt be newsworthy and engaging

2. Thou shalt not stuff keywords

3. Thou shalt use links to provide information -not boost SEO

4. Thou shalt write tightly and to the point

5. Thou shalt include visuals

Mickie Kennedy @ereleases

6. Thou shalt tell a story

7. Thou shalt expand distribution

8. Thou shalt make the press release easy to share

9. Thou shalt not use stale quotes

10. Thou shalt focus on building relationships

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rules to run a successful PR agency

1. Everything is possible

2. Clients are at the center of your business

3. Hire people smarter than you. Don’t employ people that don’t get digital.

4. Be tough about ourselves, our colleagues & clients

5. Keep business & life separate

6. Learn about money & numbers

Lord Peter Chadlington @PChadlington

7. PR people are ignorant. Read!

8. Think enough

9. Beware morality creep. Stay honest.

10. Manage expectations. Sasisfaction = results - expectations

11. Get the small things right

12. Never give up

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do’s and don’ts when pitching to the media

1. Do reference someone else’s data to back up your claims

2. Don’t tell me about another publication’s coverage of your news

3. Do let me know who your competitors are

4. Don’t give me the details of your company Christmas party

5. Do give me plenty of lead time

6. Don’t rely on the shotgun approach

Mikal E. Belicove @Belicove

7. Do personalize your pitch

8. Don’t puff up your press release

9. Do keep in mind the “Matthew Effect”

10. Don’t pitch me in public

11. Do consider my work load

12. Don’t nitpick when it comes to corrections

13. Help me help you

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tips for asuccessfulPR career

1. Be a sponge2. Stay on top of the news3. Focus on details4. Learn to juggle 5. Learn to write6. Embrace numbers7. Measure through the lifecycle 8. Provide solutions

Dave Fleet @davefleet

9. Learn to stay level-headed10. Know what you don’t know 11. Learn the difference between

objectives, strategy and tactics12. Become a trusted advisor13. Learn from your mistakes14. Think outside your bubble15. Understand converged media

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Visuals by

Prezly.com Hundreds of PR teams use Prezly newsrooms and CRM tools to share stories.