9 Lead GenerationTips

Dwight Miller415-729-4450

www.DwightEMiller.com

For Local Businesses

TIP #1 Do Your Research & Create Marketing Personas

Before you even attempt to generate new leads online, do your research to get specific details on your target audience. Create a detailed customer(s) marketing persona

Who are they? What are they searching for online? How are they conducting these searches?

What problem do you solve for them & how do you solve it This will help you create an effective keyword strategy to capture these leads.

TIP #2Educate, Inform, & Solve Problems using content

Many people scour the web for answers to their problems and concerns. As a result, many of them end up doing business with companies that have published great content that helped them out.

Create content that solves problems and publish that content on multiple platforms

Implement methods, such as blogging, to consistently publish this type of “lead-pulling” content.

TIP #3 Use Social Media to Find Your People

People are using social media to interact with local businesses in their area.

If your target audience is spending time on sites such as Facebook, Twitter, or LinkedIn, set up profiles on these sites and start capturing these leads.

TIP #4 Build a Targeted Email List

Inviting your target audience to subscribe to your email list is one of the easiest ways to generate new leads.

Give away something of value in exchange for their email addresses so you can easily follow-up with them; this is a great way to build relationships so they can get to know you better.

TIP #5 Improve Search Engine Visibility (SEO)

Most consumers go to the search engines to look for local products and services.

Your website needs to show up high in the results in order to capture these hot leads who are actively searching for what you offer.

Study the basics of SEO or better yet hire & expert

TIP #6 Optimize Your Local Listings

Local listings, such as Yep, oogle, Yahoo Local, and Bing Local were created specifically to connect local businesses with local consumers.

Make sure your listings are complete, consistent and optimized so they come up higher in the search results.

TIP #7 Use Paid Online Advertising

Pay-per-click online ads are a great way to drive highly-targeted traffic to your website quicker than SEO.

There are many paid search platforms including Facebook, Instagram, Twitter and many more

With a set monthly budget and some solid keywords, you can capture specific leads who are looking for your exact products or services in the area.

TIP #8 Optimize Your Site for Conversions

Getting traffic to your site is just the beginning. The icing on the cake is converting this traffic into new solid leads.

Make sure your site is equipped to keep visitors longer, as well as motivate them to take action.

Provide a call to action on each page

TIP #10Follow-Up with Your Leads

Whichever method you choose to generate new leads for your business, be sure to keep the lines of communication flowing with them so you can convert them into brand new paying customers.

Create an automated follow up system to stay in touch with customers

Otherwise, all of your efforts will simply be a waste of time and money.

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