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8 IMPORTANT THINGS IN #PROGRAMMATIC GEO-TARGETING FREQUENCY BRAND SAFETY AD FRAUD DETECTION VIDEO PRE-ROLL 2.0 DEVICE VIEWABILITY CTR Avoid the risk of appearing in inappropriate environments Optimize frequency to avoid over-saturing the audience Optimize devices for the most effective graphics Optimize viewability to keep impressions Optimize CTR to increase your efectiveness Specific campaigns by geolocation parameters Identify fraudulent impressions and clicks Use new video formats OPTIMIZATIONS TRENDS

8 important things in programmatic

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8 IMPORTANT THINGS IN #PROGRAMMATIC

GEO-TARGETING

FREQUENCY

BRAND SAFETY AD FRAUD DETECTION

VIDEO PRE-ROLL 2.0

DEVICE

VIEWABILITY

CTR

Avoid the risk of appearing in inappropriate environments

Optimize frequency to avoid over-saturing the audience

Optimize devices for the most effective graphics

Optimize viewability to keep impressions

Optimize CTR to increase your efectiveness

Specific campaigns by geolocation parameters

Identify fraudulent impressions and clicks

Use new video formats

OPTIMIZATIONS

TRENDS