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8 IMPORTANT THINGS IN #PROGRAMMATIC
GEO-TARGETING
FREQUENCY
BRAND SAFETY AD FRAUD DETECTION
VIDEO PRE-ROLL 2.0
DEVICE
VIEWABILITY
CTR
Avoid the risk of appearing in inappropriate environments
Optimize frequency to avoid over-saturing the audience
Optimize devices for the most effective graphics
Optimize viewability to keep impressions
Optimize CTR to increase your efectiveness
Specific campaigns by geolocation parameters
Identify fraudulent impressions and clicks
Use new video formats
OPTIMIZATIONS
TRENDS