8 Effective Ways to Market Your

Business Book

With millions of business books out there, and thousands

more being published every year, it can be difficult to make

your business book stand out. But, with these book

marketing tips, you'll be able to set your book apart,

generate a following, and establish yourself as a leader

within your field.

Many authors make the mistake of simply telling

people what their book is about. It's better to explain

what sets your book apart from others. Rather than

selling your book, sell what it can do for readers.

1. Share The Right Message

While your book may pertain to a specific audience,

there are smaller, more specific demographics and

reading levels within your broader audience. Create a

list of benefits for each group, so you can explain why

reading your book will benefit them.

2. Relate to Your Audience

Start planning your book publicity six to nine months in

advance, so you can generate more buzz about your

book and make readers, critics and reporters interested

in its release. By stimulating interest in your book's

release, more retailers will want to sell your book, while

more people will want to read it.

3. Market Your Book Before Its Release

Actively contribute to one or two web forums related to your

field. Web forums are a great place to connect with

potential readers and position yourself as an expert in your

industry.

4. Contribute to Web Forums

Avoid solely promoting

your book. Be sure you

are offering meaningful

advice that is valuable to

the forum members.

Create a well-designed author website, where readers,

critics and reporters can learn more about you and your

book. Your website should include your contact information,

a brief biography, upcoming events, and information about

your book and how to purchase it. Your website can also

connect to your social media accounts, book reviews,

Amazon Author Central Page, and blog.

5. Build an Author Website

Create a press kit that includes your author business card,

headshot, photo of your book cover, brief biography and

press release. Send your press kit to local news outlets,

such as radio stations, news channels, magazines and

newspapers.

6. Connect with Local Media Outlets

Once you get media

coverage in smaller news

outlets, you can expand

your efforts to larger outlets.

Business conferences and events are an excellent way to

get your name out there and position yourself as an expert

within your field. Speak at the conference about a topic that

will interest your audience and can be related back to your

book.

7. Speak at Business Conferences

At the end of your speech,

mention your new book and

have it available for purchase.

Social media sites are an effective and easy platform for

connecting with your audience. With social media, you can

connect with thousands of people who you would not have

otherwise met. Create posts about topics that are

interesting and relevant to your book and industry and get

others to share them.

8. Utilize Social Media

For further assistance with promoting your

business book, contact our book marketing

experts at Smith Publicity.

Contact Smith Publicity

856.489.8654 x 306