7 New Features in AdWords that Will

Change Your Campaigns Forever!

#PPC2015

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Today’s Presenter: Larry Kim

• Founder of WordStream

• Leader of the Quality Score Rebellion

• Had a Kid 8 Months Ago (#ppckid)

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The Top 7 AdWords Features of The Last Year!

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Survey Methodology:

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#7

Ad Customizers

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Basic Example: A Countdown

Upload a List of Ad Customizers

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#6

CALLOUTExtensions

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Example Callout Extension

Callout Extensions vs. Sitelink Extensions

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#5

Call TrackingWith Website Call

Conversions

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Previously Available Call Tracking (in Call Extensions)

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New: Website Call Conversions

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Configuring Website Call Conversions in AdWords: Step 1

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Step 2: Add Conversion Code and Callback to HTML Code of Website

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Viewing Call Conversions in AdWords

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WordStream Call Tracking!

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#4

App Promotion

Ads

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People Spend More Time in Apps Than Desktop

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Download Apps From Ads

App Promotion Ads for:

• Google Display Network

• YouTube TrueViewAds

• Google Search

• In Beta: App Re-engagement Ads

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#3

Demographic

Targeting Ads

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Demographic Targeting in AdWords

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#2

Revamped Google Web

Designer for HTML5

Ads

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Higher

CTR =

Lower

CPC

Every 0.1% Increase/Decrease in CTR = +/- 20% CPC

Quality Score on Google Display Network

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1. Get HIGH CTRs not Low CTRs

2. You’ll Pay for More Clicks, But The Clicks Will Be Much Cheaper (as much as 400% less)

The High CTR Game for Content Remarketing

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Ad Quality on Google Display Network is Terrible

67.5% of “Display Ads” are actually Text Ads posing as Image Ads

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Image Ads Do Better Than Faux Image Ads (Text as Image)

Ad Format on

Google Display Network

Click

Through Rate

Text ads 0.2%

Image ads 0.31%

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Google Display

Network Ad

Format

CPC

(USD)

Text $2.31

Custom Image $0.48

Huge 381% tax on Text vs. True Image Ads

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Google Web Designer (Separate Download)

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#1

Google

AdWords Editor

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New Campaign Navigation in AdWords Editor

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Favorite Feature: Download Multiple Accounts

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Summary

• AdWords Continues to Innovate at Very Fast

Pace!

• Huge First Mover Advantage for Advertisers who

Adopt The Latest Features & Functions

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www.wordstream.com/google-adwords www.wordstream.com/landing-page

Grade Your AdWords Account Grade Your AdWords Landing Pages

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