7 Marketing Automation Strategies for Growth Hackers

chris brissonwww.KillerCampaign.com

Perfect Customer Lifecycle

we wanted to be like...

be used these systems...

aMember

Growth hacker marketing

Ryan Holiday

be like dropboxRefer-a-Friend Program

Dropbox’s Problem• They tried every Strategy

• PPC, seo, buying ad’s and doing tradition media

• soon realized they were burning money... fast!

• They needed a better way to grow their business

• introducing the referral program

refer-a-friend & get free space

dropbox’s explosive growth

the “Good karma machine”• Frank Kern’s Viral Campaign

• After you optin, you get a link to share

• After you send 3 “verified” referrals, you’ll get access to a new training video

• Worked. Like. mad!

the “Good karma machine”

have you heard of hipster?

10K signups in 48 hours

share & get $25

referrals convert 50% faster

groupon does it

be like godaddyturn cart abandon’s into cash

the Scary truth

collect the lead... first!

emails drive to pre-filled order form

pre-filled order forms

the results?

73% of leads become a customer!

We applied the “Be Like GoDaddy” cart abandonment sequence, the exact webpages, and conversion funnel in our order process and instantly boosted our revenue $15,000. It’s crazy good!!

Joe Troyer Web 1 Syndication

$15,000 from Cart Abandons

“We implemented the “Be Like GoDaddy” shopping cart abandonment sequence for a recent online sales event and the results were incredible! 16% of those who abandoned cart returned to purchase. Plus, we saw an additional 15% increase in revenue through the built-in 1-click upsell “Be Like Amazon” component.!

“We added the refer-a-friend “Be Like Dropbox” component to this same shopping cart sequence — this significantly boosted total sales by making it super easy for our customers to spread the word!”!

Wardeh Harmon GNOWFGLINS

Increased Revenue by 15%!

be like amazon1-click purchases, bumps, & upsells

billions of dollars!

include “bumps” on order forms

include “bumps” on order forms

the results?

36 People Took

the 1-Click Bump

53% of customers took the “bump” upsell

be like apple1-click “in-app” purchases with credit card

the easiest sale in the world

be like zapposautomate the wow factor!

do you know joe girard?holds the Guinness book of world records for selling

the most cars ever. Selling13,001 in his career

the lost art of saying “thank you”

craigslist to the rescueoutsource & automate handwritten thank you notes

be like zyngausing game mechanics for traffic, sales,

and retention

The trends in gamification

gamification for referral traffic

onboarding with desk.com

be like strategic profitshighly optimized webinar sales funnels

your webinar marketing funnel

Sign Up !

The goal is to get people to register (sign up) for your webinar event.!• Registration Page• Webinar Title & Hook

Show Up !

The goal is to get registrants to attend (show up) for your webinar event. !• Multi-Channel Com.• Automated Followup

Pay Up !

The goal is to segment & convert people into paying customers. !• Message Matching • Replay Sales

1 2 3

1MAXIMIZE YOUR WEBINARS REGISTRATIONS

The BIGGEST WEbinar Marketing Mistake You Must Avoid...

...using gotowebinars default registration pages to collecting

registrations.

Whatever you do...

don’t do th

is

do not send this link!

kiss of death #1no customization

kiss of death #2excel hell

kiss of death #3followup failure

the wrong way

Manual WorkTime-Consuming

CostlyRepetitive

export registrants from Gotowebinar & manually import into Infusionsoft

the right way

AutomaticIntegrated

Set & Forget

automatic Gotowebinar registration from infusionsoft

2MAXIMIZE YOUR WEBINARS ATTENDANCE

THE POWER

PARTHENON

3,000 YEARS OLD

AND IT’S STILL STANDING

The power Parthenon

Jay Abraham

The power Parthenon

stack your communication columns

Jay Abraham

E M A I L

S M S

why sms text messaging?

97%open rate

70% Attendance WITH an SMS reminder

35% Attendance without an SMS reminder

stack your communication columns

Jay Abraham

E M A I L

S M S

V O I C E

why voice broadcasting?

Text messages will only reach MOBILE PHONES, voice messages & phone calls will reach everyone with a valid phone number (land lines + mobile phones)

Survive or thrive?

automated multi-channel marketing

Generic Email Reminders

Email Autoresponders & Sequences

Phone Calls & Text Messages

+ +

Email, SMS, & Voice Broadcasting

3MAXIMIZE YOUR WEBINARS CONVERSIONS

your webinar marketing funnel

Sign Up

registered did not register

show Up

attended bailed early

saw offer no show

!

pay Up

purchase did not purchase

attendance insightsNo Show They didn’t SHOW UP!

attendance insightsbailed early they bailed early!

attendance insightssaw offer hot lead!

Post webinar process

Purchased

Webinar Ends

Saw Offer

Bailed Early

No Show

Killer campaignsTurnkey marketing campaigns

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