6 Tips for Powerful Visual

Communications

Tip #1: Use visual communications to make your business better

It makes it better for…

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“Signage is the single most powerful, underutilized tool in the retail world today.”

3. Vendors & suppliers

4. Employees

2. You (business owner)

1. Customers 5. Community

Engineer an attention-getting experience by:

•Creating a place of value with interesting visual graphics.

•Reflecting your brand and engage all of the senses: sight, sound, touch, taste and feel.

•Giving customers a reason to come to your business by providing a custom solution for their unique needs.

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Tip #2: Engineer an Experience

Customer: Retail store Audience: Buyers Result: Communicate the brand story

(Source: John Lew

is: York, E

ngland; segd.org)

“Experience Engineering (v): The art and science of engineering experiences that leave a lasting impressions on every customer, every time.”

TIP #3: Use the magic formula: I.S.E.E.

The I.S.E.E. Formula spells out the five functions of a sign.

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E - Entertain E – Emotionalize

I - Inform E - EducateS - Sell

Tip #4: Create the essential components of great visual graphics

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“The difference between success and failure can be the smallest of details...”

The essential components:

•Visibility

•Readability

•Noticeability

•Legibility

•Color contrast

•Layout and design

•Typestyle and fonts

•Headline and copy

Tip #5: Go digital to improve your communications

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Move beyond the traditional view of a sign into expanded, interactive solutions.

Digital wall displays Digital Kiosks with QR Code

SMS Text Messaging

Mobile Websites

Tip #6: Increase employee performance with visual graphics

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Benefits of employee facing graphics:

•Communicate key selling messages

•Remind of desired behaviors

•Motivate to compete with other team members and serve the customer

•Train

•Praise/reward/recognize employees

“The reality is that an employee is a customer as well – an internal customers…”

SIGNS SELL: Unleashing the Power of Your Interior Advertising

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1) Request a consultation today at: www.fastsigns.com

2) Call the location most convenient to you: 800-FASTSIGNS

3) Click here to purchase your copy of Signs Sell

“The signage in your store can either inspire confidence or instill uncertainty…”