6 STEPS TO AN EFFECTIVE CONTENT MARKETING MACHINE

CONTENT CREATION TO SALES CONVERSION

ˠ http://www.demandmetric.com/content/infographic-content-marketing ꜘ http://contentmarketinginstitute.com/2015/10/b2c-content-marketing-research/http://contentmarketinginstitute.com/2015/09/b2b-content-marketing-research/ ° http://kapost.com/content-marketing-facts/

While 90% of companies incorporate content in their marketing strategies ˠ, only 9% deem their efforts very effective.ꜘ

How do you ensure your content and marketing effectiveness? How do you integrate into your marketing strategies to drive prospects to conversion?

FOLLOW ALONG BELOW!

When done correctly° – content marketing efforts can:• Deliver 54% more leads than traditional outbound marketing• Save you an average of 13% in overall cost per lead• Improve buyer perceptions and increase likelihood of conversion• Increase engagement with qualified users

SO NO MORE EXCUSES - START NOW!

STRATEGIZE• Determine your clients/prospects needs, pain

points• Plan your content around how their needs• Confirm your goals and measurement plan

1

CREATE• Work with internal or external team to create

content • Consider multi-formats (blogs, videos, e-books,

comparisons, business case generators, etc.)• Ensure your content is educational and

entertaining (not salesy or pushy)

2

DISTRIBUTE + PROMOTE• Distribute your content on channels frequented

by your target audience• Increase your ability to connect with your target

by promoting across multiple channels• Don’t forget about social media or email

3 REPURPOSE• Obtain a bigger “bang for your buck”• Recycle content into multiple formats to increase

chance of engagement• Personalize/customize content based upon

demographics, personas, etc.

4

AMPLIFY/ SEO• Optimize for SEO• Broaden your reach

• Are there influencers you can partner with?

• Paid promotion?• Partnerships?

5

MEASURE + OPTIMIZE• Evaluate your process and assets• Determine what performed the best based upon

your goals and measurements of success• Optimize accordingly!

6

Increase Effectiveness:1. Personalize/ Customize2. Compelling

Message/Story3. Strong call to action