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. 6 STEPS TO THE PERFECT CONTESTING STRATEGY
The value of an email address is
12xgreater than that of a
Facebook fan
CREATED BY
Amanda SeversSenior Account Manager
Rockhouse Partners
A simple guide to organically growing your email database through giveaways.
rockhousepartners.com
FACT: You don’t own your audience on social media.
Email yields the highest ROI of all push marketing channels. Knowing this, what’s an effective way to collect email addresses organically? Our answer: contesting.
While social media might not always help you sell tickets, it can help you capture emails.
WHY CONTESTING?
You earn
$44.25for every
dollar spent on email marketing
*EmailExpert
rockhousepartners.com
$0is how much
the most basic contesting platform
can cost
#1 DEFINE YOUR PROCESSSet goals, create a strategy, and get your ducks in a row. Apply basic rules and regulations to meet legal standards and safeguard against complaints.
rockhousepartners.com
Create an exclusive incentive for fans that doesn’t break the bank and offers added value.
#2 KEEP YOUR EYE ON THE PRIZE
Contests drive
15xmore engagement
than standard social posts
rockhousepartners.com
The value of an email address is
12x greater than that of a
Facebook fan
#3 CAPTURE THE ESSENTIALSKeep the ask simple. Include form fields for name, email address, and little else.
rockhousepartners.com
Answer the question: Where will I find the most fish? As Facebook increasingly makes it harder to reach your fans, look to outside sources like sponsors and media partners to help spread the word.
#4 USE OTHER CHANNELS TO CROSS-PROMOTE
*Second Street Promotions Lab
Incorporating sharing functions into
your contests can increase social reach
300x
rockhousepartners.com
Segmented emails achieve a
15%higher click rate than overall list
click rates
Once the contest ends, send a personalized email to all contest entrants directing them to buy tickets.
#5 CAPITALIZE ON ENGAGEMENT
rockhousepartners.com
Welcome emails get
4x the open rates than regular promotional
emails
#6 SEND ENTRANTS A WELCOME EMAILSend a welcome email within 24 hours to let entrants know why they’re on your list, what they can expect to receive, and the opportunity to opt-out.
