6 Scalable Link-Building Strategies

Introduction

When it comes to search engine optimization

and where you stand among your competitors,

link building provides some of the biggest

advantages and weighs heavily on how well

your website is ranked.

Social Media

Staying active on social media websites is a great way to get links out there. Offering some friendly advice, tips or useful information to share with others will help get your name out there.

The more you remain active and submit your links across the web, the more likely others will be to share your links and increase traffic to your site.

Directory Submissions

There are a wide variety of directories available on the internet that will allow you to provide your information, most importantly, your website link. Submission to many of these directories are free of charge, yet some high traffic directories may charge you a nominal fee.

When looking for link building opportunities, search for niche, industry and general directories to increase the number of potential submissions.

Competitor Backlinks

Another great strategy is to try linking to websites that your competitors have linked to. You can search for backlinks, or websites that have shared links to your competitors' website.

By doing this, you will be able to see all the different opportunities for linking that you may have missed and remain competitive.

Direct Referrals

If you have provided assistance to a customer or friend, you can request for links to be put on their website as a courtesy.

By networking and contacting colleagues directly, you can try to have your link placed on their site or have them share it with others directly through email, business cards, etc.

Author Signatures

This is one very effective way to get your link out there. By joining forums and following blogs that relate to your business, you are given an opportunity to create an author bio, which typically has a website link included.

By posting comments and engaging with others on blogs and forums, your link will be available for everyone to see.

Content Submissions

Writing articles, offering free products and submitting press releases are great methods that should include a link back to your website.

Offering something of value to those who are interested in what you have to say goes a long way. Take the time and think of ways you can regularly submit content on the web that will get your link out there.

Credit

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