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Sadly, many eCommerce business owners ignore the power of content marketing as a profit channel for their business. But...the merchants who get it right, can testify how effective and profitable it really is. These are the 6 essential elements you need to creating a winning content marketing strategy in 2014. Isn't it about time you got it right? Get any value for this slideshare? I'd love if you shared it. You can see the full post here: http://bit.ly/1kOvSR5
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1. Embrace video. Do it now.
Not every product can be fully explained
and presented in a flat image. Some
products really come to life when you
see them in motion, in action.
2. Have a FAQ page. Otherwise, spend the first
three hours of each day answering the same
question… in triplicate
Don’t be that store owner who forgets
to include a FAQ section somewhere on
their website, that is unless you like
answering the same question, again,
and again, and…
3. Don’t skimp on the images. But don’t plagiarise
them either
eCommerce businesses selling physical a
product have a perfect opportunity to
give your prospects and social media
followers a wonderful visual experience
with your brand. Use it wisely.
4. Know what you’re trying to achieve. Have
S.M.A.R.T. goals
This means real, measurable, time
limited goals, designed to grow sales,
increase registered users and boost your
growth profit margin. Anything else is a
waste of time.
5. Know your audience as well as you know
yourself ( actually, better!)
Make sure you do your research so
you’re only serving up products,
messaging, product descriptions and
social engagement that resonates with
your target audience.
6.Know your channels of communication, and
keep them open
Think the different ways you can
contribute to these marketing channels,
but keep your business objective in
mind: How can I get my prospects to:
know, trust and like me?
To see the full post, click here:
http://www.brazenprofitlab.com/ecommerce-marketing-2/a-successful-
content-marketing-strategy-for-ecommerce-business-owners/
PS. Do you have a customer avatar? If you answered no, you NEED to
grab my FREE 6 minute video training The Ultimate Customer Avatar.
Don’t even think of sending an email until you have one of these!
>>http://www.brazenprofitlab.com/uca <<
FREE 6 MINUTE VIDEO TRAINING AND RESOURCE
www.brazenprofitlab.com
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@brazencw
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SEE YOU IN THE NEXT SESSION.
LET’S CONNECT!
