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Monika WingateCEO and Co-founder
5 TOOLS FOR ONLINE, SOCIAL AND MOBILE RESEARCH
ABOUT OUR SPEAKER
Monika Wingate has over 20 years of industry experience including positions at General Mills and Pillsbury. She was formerly the Director of the A.C. Nielsen Center for Marketing Research and University of Wisconsin-Madison, and more recently founder of Fountainhead Brand Consulting.
Monika is currently CEO of Digsite, where she has developed innovative new methods for conducting focus groups, ethnographic research, and idea generation through private social media communities
Connect with Monika on LinkedIn at www.linkedin.com/in/mwingate
TODAY’S WEBINAR WILL COVER…
When should you consider using them?
What are they and how are they used?
Why all these new qualitative research tools?
WHY ARE THERE SO MANY NEW MOBILE & SOCIAL
RESEARCH TOOLS?
ONLINE TOOLS HAVE CREATED
OPPORTUNITIES FOR BETTER INSIGHTS
Lifestyle/Media Exploration
Idea Generation Feedback
MAKING INNOVATION MORE EFFICIENT AND EFFECTIVE
“Companies can get market 50% faster and are 25% more productive using Lean and Agile development methods.”3
1. Booz Allen, July 2012
“Crowdsourcing offers a valuable means to lower costs and increase productivity of innovation efforts.”1
“Virtually everyone in business wants to work with their customers, rather than just for them, creating real and sustainable value.”2
YET, MARKET RESEARCHERS STILL RELY ON
TRADITIONAL FOCUS GROUPS
WHAT ARE THE KEY BARRIERS?
Greenbook GRIT Report, Winter 2013
Mobile Surveys Online Communities
Lack of proof it works – 45% Budgetary Constraints – 60%
Technology Limitations – 32% Fear of Trying Something New – 47%
NEW TOOLS ARE REINVENTING QUALITATIVE RESEARCH
Yesterday Today
ExpensiveProject BasedTime Intensive
Complex to SetupDifficult to Analyze
Technology LimitationsSocial or Secure
InexpensiveFast or Ongoing
Time SavingSimple to Set-Up & Manage
Intuitive AnalysisRobust and SecureSocial and Secure
5 NEW QUALITATIVE TOOLS:
Mobile Qualitative Instant Research Online Research
Enterprise Social Software
Social Insight Communities
Mobile Qualitative
Mobile Qualitative
Mobile Qualitative
Instant Research
Online Research
Enterprise Social Software
Enterprise Social Software
Enterprise Social Software
On-Demand Consumer Insights
IT’S RESEARCHA powerful, in-depth market research tool designed to uncover insights from the participants in your communities. It's a convenient, affordable way to get input to
guide business decisions.
IT’S SOCIALThe platform feels and functions like familiar social media so it's easy to use. Digsite communities invite discussion and interaction
among participants.
IT’S ON-DEMANDCommunities can last weeks, months, or years. Learn from the feedback, adapt and get more input. Iterate as needed to get the most out of each opportunity.
On-Demand Consumer Insights
Conversation Activities
Survey Activities
Whiteboard Activities
On-Demand Consumer Insights – The NEW Sprint Process
Digsite creates your Sprint
community
- Includes your targeted consumers
- Activities to answer your business
questions
You get immediate learning
- Observe & respond to
consumer interactions
- Get reports with consumer
quotes, sentiment, and more
Go from start to finish
in about a week
- Get input in time
for immediate
decisions
Case Study: How Dannon Got On-Demand Insights to Update Their Brand.
“We needed a fast, cost-effective way to have extensive ongoing conversations with consumers. So, we turned to Digsite.”
View the Case Study »
QUESTIONS FOR US?
Feel free to contact our CMO and Co-Founder:
Online Qualitative Research
Online Qualitative Research
