5 Tools for Social & Mobile Research

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    13-Apr-2017

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  • Monika WingateCEO and Co-founder

    5 TOOLS FOR ONLINE, SOCIAL AND MOBILE RESEARCH

  • ABOUT OUR SPEAKER

    Monika Wingate has over 20 years of industry experience including positions at General Mills and Pillsbury. She was formerly the Director of the A.C. Nielsen Center for Marketing Research and University of Wisconsin-Madison, and more recently founder of Fountainhead Brand Consulting.

    Monika is currently CEO of Digsite, where she has developed innovative new methods for conducting focus groups, ethnographic research, and idea generation through private social media communities

    Connect with Monika on LinkedIn at www.linkedin.com/in/mwingate

    http://www.linkedin.com/in/mwingate

  • TODAYS WEBINAR WILL COVER

    When should you consider using them?

    What are they and how are they used?

    Why all these new qualitative research tools?

  • WHY ARE THERE SO MANY NEW MOBILE & SOCIAL

    RESEARCH TOOLS?

  • ONLINE TOOLS HAVE CREATED

    OPPORTUNITIES FOR BETTER INSIGHTS

    Lifestyle/Media Exploration

    Idea Generation Feedback

  • MAKING INNOVATION MORE EFFICIENT AND EFFECTIVE

    Companies can get market 50% faster and are 25% more productive using Lean and Agile development methods.3

    1. Booz Allen, July 2012

    Crowdsourcing offers a valuable means to lower costs and increase productivity of innovation efforts.1

    Virtually everyone in business wants to work with their customers, rather than just for them, creating real and sustainable value.2

  • YET, MARKET RESEARCHERS STILL RELY ON

    TRADITIONAL FOCUS GROUPS

  • WHAT ARE THE KEY BARRIERS?

    Greenbook GRIT Report, Winter 2013

    Mobile Surveys Online Communities

    Lack of proof it works 45% Budgetary Constraints 60%

    Technology Limitations 32% Fear of Trying Something New 47%

  • NEW TOOLS ARE REINVENTING QUALITATIVE RESEARCH

    Yesterday Today

    ExpensiveProject BasedTime Intensive

    Complex to SetupDifficult to Analyze

    Technology LimitationsSocial or Secure

    InexpensiveFast or Ongoing

    Time SavingSimple to Set-Up & Manage

    Intuitive AnalysisRobust and SecureSocial and Secure

  • 5 NEW QUALITATIVE TOOLS:

    Mobile Qualitative Instant Research Online Research

    Enterprise Social Software

    Social Insight Communities

  • Mobile Qualitative

  • Mobile Qualitative

  • Mobile Qualitative

  • Instant Research

  • Online Research

  • Enterprise Social Software

  • Enterprise Social Software

  • Enterprise Social Software

  • On-Demand Consumer Insights

    ITS RESEARCHA powerful, in-depth market research tool designed to uncover insights from the participants in your communities. It's a convenient, affordable way to get input to

    guide business decisions.

    ITS SOCIALThe platform feels and functions like familiar social media so it's easy to use. Digsite communities invite discussion and interaction

    among participants.

    ITS ON-DEMANDCommunities can last weeks, months, or years. Learn from the feedback, adapt and get more input. Iterate as needed to get the most out of each opportunity.

  • On-Demand Consumer Insights

    Conversation Activities

    Survey Activities

    Whiteboard Activities

  • On-Demand Consumer Insights The NEW Sprint Process

    Digsite creates your Sprint

    community

    - Includes your targeted consumers

    - Activities to answer your business

    questions

    You get immediate learning

    - Observe & respond to

    consumer interactions

    - Get reports with consumer

    quotes, sentiment, and more

    Go from start to finish

    in about a week

    - Get input in time

    for immediate

    decisions

  • Case Study: How Dannon Got On-Demand Insights to Update Their Brand.

    We needed a fast, cost-effective way to have extensive ongoing conversations with consumers. So, we turned to Digsite.

    View the Case Study

    http://www.digsite.com/case-study/dannonhttp://www.digsite.com/case-study/dannonhttps://www.timetrade.com/book/ZF5DN

  • QUESTIONS FOR US?

    Feel free to contact our CMO and Co-Founder:

  • Online Qualitative Research

  • Online Qualitative Research

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