5 Tips For Improving Your Content Marketing

5 Tips For Improving Your Content Marketing

Content marketing is one of the greatest determinants of online success. It can drive traffic to a website, enhance a brand, improve conversion rates, increase sales and establish one as an authority within their niche.

Unfortunately, these benefits don't come by default. They result from a carefully planned and well executed content marketing strategy. And this is where most businesses falter. They lack a clear strategy. As such, they don't see tangible results from their content marketing efforts.

Most businesses lack a clear strategy for one simple reason: they imagine that it costs a fortune to successfully market content. This content marketing without breaking the bank. You just need to know how to go about it.couldn't be further from the truth. It is possible to successfully carry out

If you are one of the businesses which have been struggling to see the fruits of your content marketing efforts, this is your opportunity. Here are 5 simple tips which you can use to begin seeing tangible results from your content marketing.

Optimize For Leads

A rookie mistake which most people make is wanting

to turn every blog or article into a sales tool. As such, they pepper content with buy now buttons. This is not only ineffective, it often ends up turning off potential customers.

A smarter approach is to use content as a lead generation tool. In this respect, the goal of great content is to engage visitors, turn them into loyal subscribers, and ultimately buyers. This means that calls to action need to be directed towards generating leads.

The reason for this is simple: the most effective online marketing strategy to date is email marketing. This is because emails enable you to get your message directly to your audience. As such, sending an email once a week can have massive results.

A case in point is Buzzfeed, one of the most popular websites ever created. Buzzfeeds success has resulted from its careful usage of email marketing. In 2013, email marketing raised Buzzfeeds traffic by 700%.

The bottom line is that, to improve your content marketing results, you need to optimize it for leads. Use content to drive people into your subscription list. Offer free goodies e.g. an ebook to encourage visitors to sign up for your newsletter. Once someone gets on your mailing list, you then can begin moving them down your sales funnel.

Optimize For Search Engines

Producing the best content in the world is redundant if your target audience never gets to see it. Therefore, you need to take every step to ensure that your audience has access to your content. The best way to ensure this is by optimizing for search engines.

The reason for this is simple: search engines are still the primary tool people use to find information on the web. As such, if your content is invisible on Google, Bing, Yahoo, and the like, it may as well be absent on the web. No one will find it.

Therefore, you need to ensure that your content is optimized for search engines. At a minimum, optimize it for Google (the most popular search engine).

The good news is that there are plenty of tools which you can use to run diagnostics on your content and view its optimization status. Find them

and use them. Basically, whenever you create any content, make sure to optimize

it for search engines.

Target Social Media Shares

Social media is perhaps the greatest source of free traffic. When a single individual shares your content on their social media feed, the results can be astounding. A single share can create a snowballing effect which can make your content viral.

Even if your content doesnt go viral, social media shares offer one benefit i.e. credibility. People are more apt to believe in content suggested by a friend, family or colleague, in any random content they stumbled upon on the web.

Therefore, to improve your content marketing results, you need to target social media shares. The trick is to create content which is shareable on social media platforms like Facebook, Twitter, Pinterest, Google Plus, or other platforms which are popular with your target audience.

There are two specific types of content which typically have been proven to generate lots of shares. Therefore when creating content, be sure to include some colorful info-graphics and catchy graphic quotes to generate most social media shares. These are info-graphics and graphic quotes.

Connect With A Cause

The most effect strategy for marketing content is by teaming up with influencers. These are people who have influence upon your target audience. The best way of getting influencers is by involving them in a cause which they are passionate about.

A good illustration of this is with Boxed Water. When this company teamed up with the National Forest Authority in their non-profit Retree Project, they reached out to some influencers. They brought onboard influential Instagram users like Megan DeAngelis, Aidan Alexandr and Jaime King.

Within a month, the Retree Project leaped from

almost zero awareness to over 2500 images circulating through Instagram with

their hashtag (#ReTree). This increased awareness brought onboard more influencers, who made the campaign even more popular.

The success of Retree campaign carries important lessons for anyone looking to enjoy content marketing results. Find a cause which is dear to the hearts of your target audience. Reach out to influencers who are passionate about the cause. You will enjoy a level of exposure which would have otherwise been difficult to attain.

Ride on the Wave of the Latest Trend: Videos

Online videos and video streaming are trends to have captivated the web. Unlike web trends which have tended to fade with time, videos have refused to go away. In fact, with the passage of time, their popularity seems only to increase. Therefore, anyone who desires to effectively market content needs to ride this trend.

Video sharing sites like YouTube are quite distinct from social media platforms like Facebook. While the likes of Facebook offer your content to a specific audience, YouTube makes your content potentially accessible to the whole world. Basically, it offers you a much bigger audience.</p>

The advantage of video sharing sites is that once you begin creating influential videos, you attract the attention of not just potential clients, but other video makers. This opens an opportunity to connect with other content creators, and sharpen your knowledge/skills by interacting and collaborating with them.

In case you feel unable to execute the above tips on your own, dont worry. There are digital agencies London which can help you with that. Such agencies can help to plan, execute and monitor your content marketing strategy. To contact ( Blueprint Media Group )one of the best digital agencies in London right away, click here