5 Steps to Elevate Your B2B Social Media Campaign

5 Steps to Elevate Your B2B Social Media Campaign

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Sarah KlothSEO Team Lead, Social Media & Content Marketing

TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH




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Competitor Analysis

Identify following, post frequency, shares, engagement, etc. to get insights about where they are and their success on each platform to establish opportunities.

SIMPLYMEASURED.COM

FANPAGE KARMA


Brand Audit

Performing a social media brand audit will allow you to establish social items that need to be cleaned up and identify additional opportunities that you are not taking advantage of.

LIKEALYZER.COM

EYEBALLING EACH SITE

Linkedin, Twitter, Facebook Where is your audience?Who are industry influencers?



FACEBOOK ANALYTICS

LINKEDIN ANALYTICS

TWITTER ANALYTICS


FACEBOOK ANALYTICS

LINKEDIN ANALYTICS

TWITTER ANALYTICS


GOOGLE ANALYTICS


GOOGLE ANALYTICS


YOUR CUSTOMER BASE


HASHTAGIFY.ME

COMPETITOR ANALYSIS

FOLLOWERWONK

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Identify goals Find Your Voice Post Frequency Content calendar


Identify Social Media Goals:

•Raise Awareness of Your Brand

•Drive more Traffic to Your Website

•Increase Total Conversions From Social Media


Don’t Settle for “Boring”

• Leverage visual mediums •Write like you speak• Make people feel informed





Content Calendar: -Tradeshows-Product Launches-Industry News-Curation-Company News-Press Releases-Employee Features-Awards -Blog Posts -Infographics-Videos -Paid Promotions


Paid Campaigns: -Promote Tradeshows-Promote Product Launch -Increase Brand Awareness

-Example: If you owned a manufacturing company looking to increase exposure to the aerospace industry, you could choose to run social advertising targeting LinkedIn members with the job title of 'aerospace engineer' with tailored ad messaging that when clicked would push over to your aerospace industry webpage.




SPROUT SOCIAL

HOOTSUITE

BUFFER


PLATFORM ANALYTICS

GOOGLE ANALYTICS

Social Posting Pro Tip #1: Use Branded Imagery


Social Posting Pro Tip #2: Use Hashtags


HASHTAGIFY.ME

TWITAG.COM

HASHTAGS.ORG

Social Posting Pro Tip #3: Don’t Over Sell


Social Posting Pro Tip #4: Post Frequency



Formulate the Right Questions

Measure against Goals

Refine based on Data






Google: “UTM Builder”

https://support.google.com/analytics/answer/1033867?hl=en



The benefits of a B2B social media presence are many, from increasing website traffic to building new business relationship. When done right, a B2B social media marketing presence can rival the creativity and appeal of some of the most popular consumer targeted social pages, and in return provide a measurable impact on your bottom line.

Remember, the truth is even top business decision-makers use social media. Be where your audience is.

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– Analyze your Twitter followers to give you insights about how you can engage with them better

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– Create simple connections between apps like Facebook, Dropbox, Instagram, Twitter, and Gmail. IF a new post is published on Facebook(the “this” event), THEN send me an email (the “that” event).

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– Schedule posts on all platforms

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– WordPress plugin that allows you to A/B test (split test) headlines against each other.

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– Spy on the social ads your competitors are running.


Questions?


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