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5 Great and Terrible Things About Being a Marketer
www.MarketerGizmo.com
GREAT: Skills Diversity
The wide variety of marketing projects appeal to visual- and analytical-minded professionals, so you get to work with lots of different kinds of people.
TERRIBLE: Personality Conflicts
Art people and math people don’t always see eye to eye.
Your meetings sometimes feel like a scene out of Gladiator.
GREAT: Instant Feedback
People favorited my tweet!
Page views are increasing!
Advertising click through rates are up!
They like me! They really like me!
Emails are getting opened!
TERRIBLE: Instant Feedback
Much of your work provides you with instant feedback.
Nobody commented on my Facebook post.
Nobody’s downloading my SlideShare.
0% Email open rate.
GREAT: Sales Funnel Win
Your content performs beautifully. The ebooks, SlideShares, videos, and social media channels that you create are sales funnel magnets.
TERRIBLE: Salesperson Fail
Your new salesperson gets
on the phone with your carefully qualified leads…
and blows the sale in under five minutes.
GREAT: Social Media Dominance
You’re a social media guru who can tweet in your sleep. You’ve got timing, frequency, content, and
visuals down to a beautiful science.
TERRIBLE: Tweet Overload
By the end of the day you’re so sick of tweets and posts and slides and videos you can’t bring yourself to log into your personal accounts.
You’re utterly out of touch with your own social networks.
GREAT: Makin’ it Rain
You do work that directly improves the bottom line of your company
(and you’ve got the metrics to prove it)
TERRIBLE: Nobody Knows…
Nobody else, possibly including your boss, believes your projects are real.
They all think marketing is “mumbo jumbo,” and that
the “real work” happens in other departments.
