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4 ways to build your own brand Cayla Ng, Web Designer, iconnect360

4 ways to build your own brand

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4 ways to build your own brand

Cayla Ng, Web Designer, iconnect360

Why Branding is so important?

• Branding promote recognition.

• Promote your value. - who you are. - what you do. - what skill you have.

1 – A proper logo

1 – A proper logo

• Why?- Building your brand- Show what type of designer you are.- Show your design style. - Show personality of your work.

1 – A proper logo

• How? - Identify your brand- Be unique- Start doodling- Be flexible

Example:

2 – Create Portfolio

• Why? - People know your work.- Way you done your work.

2 – Create Portfolio

• How?- Website

People can view the site online.- Blog

Know more about you. Promote your personality. The knowledge that you have

- CD Distribute to other to view your work

- Printing

2 – Create Portfolio

• Remember!!- Focus on your strengths- Define yourself with a particular style- Only include the BEST of you

Yes No

Example:

3 – Get social to create a public presence

3 – Get social to create a public presence

• How?- Upload your work- Be interesting- Creative- Funny

• Why?- Creating awareness- Let people remember you.

3 – Get social to create a public presence

• Where?- LinkedIn- Twitter- Facebook- Blogging and etc.

• Remember!!- The more you do that, the more you realise it’s the best way to do it.

4 – Return to the community

4 – Return to the community

• Why?- Boost awareness.- Build a public image.

• How?- Creating freebies- Photoshop tutorials- Create articles to discuss

4 – Return to the community

• Where?- http://www.smashingmagazine.com/- http://graphicburger.com/- http://designshack.net/- Blogging and etc.

• Remember!! - “Start guest posting on high-traffic blogs about design.”

Example:

Summary!

• Branding is important. Lets start branding now!