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2016 Online Advertising Benchmarks
Aggregated Report
Created by Erik Helton
Contents
Desktop Displaybull Standard Ad Type CTRbull Rich Media Ad Type CTRbull Interaction Ratebull Interaction Time (secs)bull Video Completion RateMobile Displaybull Standard Ad Type CTRbull HTML5 Ad Type CTRIn-Stream Videobull In-Stream Video CTRbull In-Stream Video 100 CompletionSocial Advertisingbull Facebook
bull Facebook CTR by Typebull Facebook Video Completion Rate
bull Twitterbull Twitter CTRbull Twitter Video Completion Rate
bull Instagrambull Instagram CTR
Email Marketingbull Opt-In Email Marketing (Open Rate)bull Opt-In Email Marketing (CTR)Paid Searchbull Paid Search CTR by Device
2
This report contains a
variety of advertising
benchmarks aggregated
across a number of reputable
industry sources
08UAP Average CTR for Desktop Display
159UAP Average Interaction Rate
for Desktop Display
5164Video Completion Ratefor UAP Desktop Display
3
12UAP Average CTR for Mobile Display
(non-HTML5)
7727In-Stream Video 100 Completion Rate
11UAP Average CTR for Mobile Display
(HTML5)
4
22In-Stream Video CTR
72Facebook Ad CTR for Links to Website
65Facebook Video Completion Rate
for a 15 second Video
Source Gannett Campaign Insights Google Analytics5
200Twitter Ad CTR
2667Twitter Video Completion Rate
275Email Marketing CTR for Opt-In Email Database
220
9Em
ail M
arke
ting
Open
Rat
e fo
r Opt
-In D
atab
ase
6
170
Smartphone TabletDesktop
Paid Search CTR by Device
140210
Client Website
7
Desktop Display
8
Standard Ad Type CTR015
005
003
006
010
008
000
002
004
006
008
010
012
014
016
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 9
Rich Media Ad Type CTR
004
008
003 003
007
005
000
001
002
003
004
005
006
007
008
009
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 10
Interaction Rate
117
242
117
099
229
159
000
050
100
150
200
250
300
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 11
Interaction Time (secs)
1133
896
1046 1034
1257
1025
000
200
400
600
800
1000
1200
1400
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 12
Video Completion Rate
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks
4883
5337
5271
5565
5164
4400
4600
4800
5000
5200
5400
5600
5800
160x600 300x250 728x90 300x600 UAP AVG
13
Mobile Display
14
Standard Ad Type CTR
009
015
012
000
002
004
006
008
010
012
014
016
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 15
HTML5 Ad Type CTR
008
013
011
000
002
004
006
008
010
012
014
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 16
In-Stream Video
17
In-Stream Video CTR
022
000
005
010
015
020
025
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 18
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Contents
Desktop Displaybull Standard Ad Type CTRbull Rich Media Ad Type CTRbull Interaction Ratebull Interaction Time (secs)bull Video Completion RateMobile Displaybull Standard Ad Type CTRbull HTML5 Ad Type CTRIn-Stream Videobull In-Stream Video CTRbull In-Stream Video 100 CompletionSocial Advertisingbull Facebook
bull Facebook CTR by Typebull Facebook Video Completion Rate
bull Twitterbull Twitter CTRbull Twitter Video Completion Rate
bull Instagrambull Instagram CTR
Email Marketingbull Opt-In Email Marketing (Open Rate)bull Opt-In Email Marketing (CTR)Paid Searchbull Paid Search CTR by Device
2
This report contains a
variety of advertising
benchmarks aggregated
across a number of reputable
industry sources
08UAP Average CTR for Desktop Display
159UAP Average Interaction Rate
for Desktop Display
5164Video Completion Ratefor UAP Desktop Display
3
12UAP Average CTR for Mobile Display
(non-HTML5)
7727In-Stream Video 100 Completion Rate
11UAP Average CTR for Mobile Display
(HTML5)
4
22In-Stream Video CTR
72Facebook Ad CTR for Links to Website
65Facebook Video Completion Rate
for a 15 second Video
Source Gannett Campaign Insights Google Analytics5
200Twitter Ad CTR
2667Twitter Video Completion Rate
275Email Marketing CTR for Opt-In Email Database
220
9Em
ail M
arke
ting
Open
Rat
e fo
r Opt
-In D
atab
ase
6
170
Smartphone TabletDesktop
Paid Search CTR by Device
140210
Client Website
7
Desktop Display
8
Standard Ad Type CTR015
005
003
006
010
008
000
002
004
006
008
010
012
014
016
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 9
Rich Media Ad Type CTR
004
008
003 003
007
005
000
001
002
003
004
005
006
007
008
009
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 10
Interaction Rate
117
242
117
099
229
159
000
050
100
150
200
250
300
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 11
Interaction Time (secs)
1133
896
1046 1034
1257
1025
000
200
400
600
800
1000
1200
1400
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 12
Video Completion Rate
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks
4883
5337
5271
5565
5164
4400
4600
4800
5000
5200
5400
5600
5800
160x600 300x250 728x90 300x600 UAP AVG
13
Mobile Display
14
Standard Ad Type CTR
009
015
012
000
002
004
006
008
010
012
014
016
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 15
HTML5 Ad Type CTR
008
013
011
000
002
004
006
008
010
012
014
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 16
In-Stream Video
17
In-Stream Video CTR
022
000
005
010
015
020
025
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 18
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
08UAP Average CTR for Desktop Display
159UAP Average Interaction Rate
for Desktop Display
5164Video Completion Ratefor UAP Desktop Display
3
12UAP Average CTR for Mobile Display
(non-HTML5)
7727In-Stream Video 100 Completion Rate
11UAP Average CTR for Mobile Display
(HTML5)
4
22In-Stream Video CTR
72Facebook Ad CTR for Links to Website
65Facebook Video Completion Rate
for a 15 second Video
Source Gannett Campaign Insights Google Analytics5
200Twitter Ad CTR
2667Twitter Video Completion Rate
275Email Marketing CTR for Opt-In Email Database
220
9Em
ail M
arke
ting
Open
Rat
e fo
r Opt
-In D
atab
ase
6
170
Smartphone TabletDesktop
Paid Search CTR by Device
140210
Client Website
7
Desktop Display
8
Standard Ad Type CTR015
005
003
006
010
008
000
002
004
006
008
010
012
014
016
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 9
Rich Media Ad Type CTR
004
008
003 003
007
005
000
001
002
003
004
005
006
007
008
009
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 10
Interaction Rate
117
242
117
099
229
159
000
050
100
150
200
250
300
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 11
Interaction Time (secs)
1133
896
1046 1034
1257
1025
000
200
400
600
800
1000
1200
1400
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 12
Video Completion Rate
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks
4883
5337
5271
5565
5164
4400
4600
4800
5000
5200
5400
5600
5800
160x600 300x250 728x90 300x600 UAP AVG
13
Mobile Display
14
Standard Ad Type CTR
009
015
012
000
002
004
006
008
010
012
014
016
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 15
HTML5 Ad Type CTR
008
013
011
000
002
004
006
008
010
012
014
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 16
In-Stream Video
17
In-Stream Video CTR
022
000
005
010
015
020
025
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 18
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
7727In-Stream Video 100 Completion Rate
11UAP Average CTR for Mobile Display
(HTML5)
4
22In-Stream Video CTR
72Facebook Ad CTR for Links to Website
65Facebook Video Completion Rate
for a 15 second Video
Source Gannett Campaign Insights Google Analytics5
200Twitter Ad CTR
2667Twitter Video Completion Rate
275Email Marketing CTR for Opt-In Email Database
220
9Em
ail M
arke
ting
Open
Rat
e fo
r Opt
-In D
atab
ase
6
170
Smartphone TabletDesktop
Paid Search CTR by Device
140210
Client Website
7
Desktop Display
8
Standard Ad Type CTR015
005
003
006
010
008
000
002
004
006
008
010
012
014
016
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 9
Rich Media Ad Type CTR
004
008
003 003
007
005
000
001
002
003
004
005
006
007
008
009
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 10
Interaction Rate
117
242
117
099
229
159
000
050
100
150
200
250
300
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 11
Interaction Time (secs)
1133
896
1046 1034
1257
1025
000
200
400
600
800
1000
1200
1400
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 12
Video Completion Rate
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks
4883
5337
5271
5565
5164
4400
4600
4800
5000
5200
5400
5600
5800
160x600 300x250 728x90 300x600 UAP AVG
13
Mobile Display
14
Standard Ad Type CTR
009
015
012
000
002
004
006
008
010
012
014
016
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 15
HTML5 Ad Type CTR
008
013
011
000
002
004
006
008
010
012
014
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 16
In-Stream Video
17
In-Stream Video CTR
022
000
005
010
015
020
025
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 18
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
72Facebook Ad CTR for Links to Website
65Facebook Video Completion Rate
for a 15 second Video
Source Gannett Campaign Insights Google Analytics5
200Twitter Ad CTR
2667Twitter Video Completion Rate
275Email Marketing CTR for Opt-In Email Database
220
9Em
ail M
arke
ting
Open
Rat
e fo
r Opt
-In D
atab
ase
6
170
Smartphone TabletDesktop
Paid Search CTR by Device
140210
Client Website
7
Desktop Display
8
Standard Ad Type CTR015
005
003
006
010
008
000
002
004
006
008
010
012
014
016
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 9
Rich Media Ad Type CTR
004
008
003 003
007
005
000
001
002
003
004
005
006
007
008
009
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 10
Interaction Rate
117
242
117
099
229
159
000
050
100
150
200
250
300
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 11
Interaction Time (secs)
1133
896
1046 1034
1257
1025
000
200
400
600
800
1000
1200
1400
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 12
Video Completion Rate
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks
4883
5337
5271
5565
5164
4400
4600
4800
5000
5200
5400
5600
5800
160x600 300x250 728x90 300x600 UAP AVG
13
Mobile Display
14
Standard Ad Type CTR
009
015
012
000
002
004
006
008
010
012
014
016
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 15
HTML5 Ad Type CTR
008
013
011
000
002
004
006
008
010
012
014
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 16
In-Stream Video
17
In-Stream Video CTR
022
000
005
010
015
020
025
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 18
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
275Email Marketing CTR for Opt-In Email Database
220
9Em
ail M
arke
ting
Open
Rat
e fo
r Opt
-In D
atab
ase
6
170
Smartphone TabletDesktop
Paid Search CTR by Device
140210
Client Website
7
Desktop Display
8
Standard Ad Type CTR015
005
003
006
010
008
000
002
004
006
008
010
012
014
016
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 9
Rich Media Ad Type CTR
004
008
003 003
007
005
000
001
002
003
004
005
006
007
008
009
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 10
Interaction Rate
117
242
117
099
229
159
000
050
100
150
200
250
300
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 11
Interaction Time (secs)
1133
896
1046 1034
1257
1025
000
200
400
600
800
1000
1200
1400
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 12
Video Completion Rate
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks
4883
5337
5271
5565
5164
4400
4600
4800
5000
5200
5400
5600
5800
160x600 300x250 728x90 300x600 UAP AVG
13
Mobile Display
14
Standard Ad Type CTR
009
015
012
000
002
004
006
008
010
012
014
016
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 15
HTML5 Ad Type CTR
008
013
011
000
002
004
006
008
010
012
014
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 16
In-Stream Video
17
In-Stream Video CTR
022
000
005
010
015
020
025
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 18
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
170
Smartphone TabletDesktop
Paid Search CTR by Device
140210
Client Website
7
Desktop Display
8
Standard Ad Type CTR015
005
003
006
010
008
000
002
004
006
008
010
012
014
016
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 9
Rich Media Ad Type CTR
004
008
003 003
007
005
000
001
002
003
004
005
006
007
008
009
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 10
Interaction Rate
117
242
117
099
229
159
000
050
100
150
200
250
300
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 11
Interaction Time (secs)
1133
896
1046 1034
1257
1025
000
200
400
600
800
1000
1200
1400
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 12
Video Completion Rate
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks
4883
5337
5271
5565
5164
4400
4600
4800
5000
5200
5400
5600
5800
160x600 300x250 728x90 300x600 UAP AVG
13
Mobile Display
14
Standard Ad Type CTR
009
015
012
000
002
004
006
008
010
012
014
016
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 15
HTML5 Ad Type CTR
008
013
011
000
002
004
006
008
010
012
014
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 16
In-Stream Video
17
In-Stream Video CTR
022
000
005
010
015
020
025
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 18
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Desktop Display
8
Standard Ad Type CTR015
005
003
006
010
008
000
002
004
006
008
010
012
014
016
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 9
Rich Media Ad Type CTR
004
008
003 003
007
005
000
001
002
003
004
005
006
007
008
009
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 10
Interaction Rate
117
242
117
099
229
159
000
050
100
150
200
250
300
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 11
Interaction Time (secs)
1133
896
1046 1034
1257
1025
000
200
400
600
800
1000
1200
1400
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 12
Video Completion Rate
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks
4883
5337
5271
5565
5164
4400
4600
4800
5000
5200
5400
5600
5800
160x600 300x250 728x90 300x600 UAP AVG
13
Mobile Display
14
Standard Ad Type CTR
009
015
012
000
002
004
006
008
010
012
014
016
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 15
HTML5 Ad Type CTR
008
013
011
000
002
004
006
008
010
012
014
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 16
In-Stream Video
17
In-Stream Video CTR
022
000
005
010
015
020
025
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 18
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Standard Ad Type CTR015
005
003
006
010
008
000
002
004
006
008
010
012
014
016
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 9
Rich Media Ad Type CTR
004
008
003 003
007
005
000
001
002
003
004
005
006
007
008
009
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 10
Interaction Rate
117
242
117
099
229
159
000
050
100
150
200
250
300
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 11
Interaction Time (secs)
1133
896
1046 1034
1257
1025
000
200
400
600
800
1000
1200
1400
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 12
Video Completion Rate
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks
4883
5337
5271
5565
5164
4400
4600
4800
5000
5200
5400
5600
5800
160x600 300x250 728x90 300x600 UAP AVG
13
Mobile Display
14
Standard Ad Type CTR
009
015
012
000
002
004
006
008
010
012
014
016
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 15
HTML5 Ad Type CTR
008
013
011
000
002
004
006
008
010
012
014
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 16
In-Stream Video
17
In-Stream Video CTR
022
000
005
010
015
020
025
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 18
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Rich Media Ad Type CTR
004
008
003 003
007
005
000
001
002
003
004
005
006
007
008
009
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 10
Interaction Rate
117
242
117
099
229
159
000
050
100
150
200
250
300
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 11
Interaction Time (secs)
1133
896
1046 1034
1257
1025
000
200
400
600
800
1000
1200
1400
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 12
Video Completion Rate
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks
4883
5337
5271
5565
5164
4400
4600
4800
5000
5200
5400
5600
5800
160x600 300x250 728x90 300x600 UAP AVG
13
Mobile Display
14
Standard Ad Type CTR
009
015
012
000
002
004
006
008
010
012
014
016
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 15
HTML5 Ad Type CTR
008
013
011
000
002
004
006
008
010
012
014
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 16
In-Stream Video
17
In-Stream Video CTR
022
000
005
010
015
020
025
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 18
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Interaction Rate
117
242
117
099
229
159
000
050
100
150
200
250
300
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 11
Interaction Time (secs)
1133
896
1046 1034
1257
1025
000
200
400
600
800
1000
1200
1400
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 12
Video Completion Rate
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks
4883
5337
5271
5565
5164
4400
4600
4800
5000
5200
5400
5600
5800
160x600 300x250 728x90 300x600 UAP AVG
13
Mobile Display
14
Standard Ad Type CTR
009
015
012
000
002
004
006
008
010
012
014
016
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 15
HTML5 Ad Type CTR
008
013
011
000
002
004
006
008
010
012
014
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 16
In-Stream Video
17
In-Stream Video CTR
022
000
005
010
015
020
025
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 18
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Interaction Time (secs)
1133
896
1046 1034
1257
1025
000
200
400
600
800
1000
1200
1400
160x600 300x250 728x90 120x600 300x600 UAP AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 12
Video Completion Rate
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks
4883
5337
5271
5565
5164
4400
4600
4800
5000
5200
5400
5600
5800
160x600 300x250 728x90 300x600 UAP AVG
13
Mobile Display
14
Standard Ad Type CTR
009
015
012
000
002
004
006
008
010
012
014
016
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 15
HTML5 Ad Type CTR
008
013
011
000
002
004
006
008
010
012
014
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 16
In-Stream Video
17
In-Stream Video CTR
022
000
005
010
015
020
025
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 18
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Video Completion Rate
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks
4883
5337
5271
5565
5164
4400
4600
4800
5000
5200
5400
5600
5800
160x600 300x250 728x90 300x600 UAP AVG
13
Mobile Display
14
Standard Ad Type CTR
009
015
012
000
002
004
006
008
010
012
014
016
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 15
HTML5 Ad Type CTR
008
013
011
000
002
004
006
008
010
012
014
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 16
In-Stream Video
17
In-Stream Video CTR
022
000
005
010
015
020
025
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 18
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Mobile Display
14
Standard Ad Type CTR
009
015
012
000
002
004
006
008
010
012
014
016
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 15
HTML5 Ad Type CTR
008
013
011
000
002
004
006
008
010
012
014
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 16
In-Stream Video
17
In-Stream Video CTR
022
000
005
010
015
020
025
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 18
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Standard Ad Type CTR
009
015
012
000
002
004
006
008
010
012
014
016
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 15
HTML5 Ad Type CTR
008
013
011
000
002
004
006
008
010
012
014
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 16
In-Stream Video
17
In-Stream Video CTR
022
000
005
010
015
020
025
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 18
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
HTML5 Ad Type CTR
008
013
011
000
002
004
006
008
010
012
014
300x250 320x50 TOTAL AVG
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 16
In-Stream Video
17
In-Stream Video CTR
022
000
005
010
015
020
025
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 18
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
In-Stream Video
17
In-Stream Video CTR
022
000
005
010
015
020
025
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 18
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
In-Stream Video CTR
022
000
005
010
015
020
025
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 18
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
In-Stream Video 100 Completion
7727
000
1000
2000
3000
4000
5000
6000
7000
8000
9000
In-Stream Video
Source Google Display Benchmarks January - December 2015 httpswwwrichmediagallerycomtoolsbenchmarks 19
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Social Advertising
20
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
21
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Facebook CTR by Type
137
221
072
142
004000
050
100
150
200
250
Photo Video Link Page Ad FBX
Source Kinetic Social Q3 2015 Social Trends Report 10142015 Kinetic Social April 2015 httptotalaccessemarketercom 22
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Facebook Video Completion Rate
35
19
96
4
65
56
39
29
12
0
10
20
30
40
50
60
70
15 Sec 30 Sec 1 Min 2 Min 3+ Min
Autoplay Click-to Play
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 23
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
24
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Twitter CTR
200
000
050
100
150
200
250
Twitter Ad
Source wordstreamcom blog 1152013 httpwwwwordstreamcomblog
25
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Twitter Video Completion Rate
1980
3353
2667
000
500
1000
1500
2000
2500
3000
3500
4000
Q3 2015 Q4 2015 2015 AVG
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 26
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
27
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Instagram CTR094
000
010
020
030
040
050
060
070
080
090
100
Source Salesforce Marketing Cloud Salesforce Advertising Index Q3 2015 eMarketer calculations Feb 1 2016 httptotalaccessemarketercom 28
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Email Marketing
29
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Opt-In Email Marketing (Open Rate)2758
2149
1678
2211 21602262
2490
2270 2277
2538
23082177 2234
20742209
000
500
1000
1500
2000
2500
3000
Source Kinetic Social Q3 2015 Social Trends Report 10142015 httptotalaccessemarketercom 30
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Opt-In Email Marketing (CTR)
291279
252
282
241
289
387
298
256
288
237
206
129
235
275
000
050
100
150
200
250
300
350
400
450
Source MailChimp Research Email Marketing Benchmarks 152016 httpmailchimpcomresources 31
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Paid Search
32
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
Paid Search CTR by Device
210
140
170 173
000
050
100
150
200
250
Smartphone Desktop Tablet TOTAL AVG
Source Marin Software The Q3 2015 Performance Marketers Benchmark Report Nov 12 2015 httptotalaccessemarketercom 33
