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THE DEFINITION OF CONTENT MARKETING IN CHINA IS STILL EVOLVING.
CHINESE LOVE SHOPPING ONLINE!OVER $37BILLION IN MOBILE SHOPPING TRANSACTIONS IN Q3 2014 ALONE!
AN INCREASE OF 251% VERSUS 2013 DATA
SOURCE: IRESEARCH OCT 2014; PWC 2012 GLOBAL MULTICHANNEL CONSUMER SURVEY
SOURCE: CNNIC JUNE 2014; GO GLOBE APRIL 2014; MOBILE PROVIDER CLAIMED DATA
SOURCE: EMARKETER DEC 2014; CNRS 2014
SOURCE: TENCENT/SINA EARNINGS REPORT Q3 2014
36.8%
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CONSIDERED MOST EFFECTIVECONTENT MARKETING TACTICS MOST FREQUENTLY USED
17.4%
CHINA DIGITAL LANDSCAPE 2015