21 GROWTH HACKING

TIPS TO

EXPONENTIALLY GROW

YOUR BUSINESS

Growth Hacking is the use analytical, inexpensive, creative and innovative ways to exponentially grow your company’s customer base.

What is Growth Hacking?

GROWTH HACKING

Tip # 1

If you have a piece of high quality content that has proven to be popular and frequently read, use Pay With A Tweet and require people to share it in order to access it.

Require Shares for Your Best Content

GROWTH HACKING

Tip # 2

If a free trial user doesn’t convert, send them an email letting them know they have x amount of days to their free trial.

Extended Free Trials

GROWTH HACKING

EXAMPLE

Tip # 3

Instead of sending emails from info@company.com or even "Harlow at Company", send them from real people with their full names. People respond better to actual people when compared with generic company emails.

Send Emails from a Real Person

GROWTH HACKING

Tip # 4

Responding to questions on Quora, Reddit, and LinkedIn are all great ways of driving targeted traffic to your site.

Engage in Communities

GROWTH HACKING

Tip # 5

There are tons of ways to broadcast on Facebook Live: Here are a couple of great ways to provide value to your audience: Do Q+A's, Run Contests, How To Videos, & Interview Your Customers.

Use Facebook Live to Market Your Business

GROWTH HACKING

Tip # 6

Whenever you share a piece of content on Twitter remember to @ mention the author or the company involved. This is a sure way to get extra likes and retweets.

Use @Mention on Twitter

GROWTH HACKING

Tip # 7

Creating and adding people to lists is a great way to keep your contacts organized, but also allows you to gain visibility on Twitter from people who matter in your space.

Create Lists on Twitter

GROWTH HACKING

Tip # 8Repurpose Long Form Content

GROWTH HACKING

One way to repurpose your content is to take your pillar asset and chop it into smaller, bite-sized chunks: social posts, blogs, email copy, infographics, etc.

Tip # 9

Send exclusive offers to LinkedIn Group owners, only do this to active and engaged groups.

LinkedIn Group Owners

GROWTH HACKING

Tip # 10

Identify the leading websites in your niche and pitch them with a request to provide an article.

Guest Post

GROWTH HACKING

Tip # 11

When a user goes to cancel, push them toward a lower tier option instead. If a user has been a customer for X numbers of months, offer a big discount for them to stay on their current plan.

Down-sell at Cancelation

GROWTH HACKING

Tip # 12

Read published books in your niche and then review them.

Amazon Book Reviewing & Commenting

GROWTH HACKING

Tip # 13

Get noticed by commenting on SlideShare presentations.

SlideShare Commenting

GROWTH HACKING

Tip # 14

If your goal is to hack growth, then you need to grow your email list. Use an email opt-in form on your website to start building your list.

Create an Email Opt-in Form

GROWTH HACKING

Tip # 15

Place sharing options within your posts. Simple WordPress plugins like Click To Tweet allow you to make the content in your post shareable with a simple click.

Make Content More Sharable

GROWTH HACKING

EXAMPLE

Tip # 16

Every time someone reads your content, you should be leading them to an inevitable call to action.

Let Your Content Lead To A Call-To-Action

GROWTH HACKING

Tip # 17

One way to optimize your content is to share it on social media more than once. This practice will give you an additional boost in traffic.

Promote Your Content More Than Once

GROWTH HACKING

Tip # 18

Google factors your site speed into search rankings. So make sure your site is as fast as possible, use this free tool to test how fast your site is >> http://gtmetrix.com

Make Your Website Faster

GROWTH HACKING

Tip # 19

Write a minimum of 25 headlines for every blog post. Use the Free Headline Analyzer tool to get a score of your overall headline quality, and rate it's ability to receive social shares, increased traffic, & SEO value. >> coschedule.com/headline-analyzer

Write 25 Headlines for Each Post

GROWTH HACKING

Tip # 20

Rather than just having an "x" to close a pop-up, use a negative statement that makes people reconsider your offer.

Use a Negative Statement to Close a Pop-up

GROWTH HACKING

EXAMPLE

CONNECT ON SOCIALfacebook.com/allieronneberg/twitter.com/allieronneberg/