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Sensory Branding
Sensory Branding is a type of marketing that appeals to all the senses in relation to the
brand. It uses the senses to relate with customers on an emotional level.
“Fewer than 10% of the world’s top brands demonstrate a sensory
branding platform…within the next 5 years, that figure will jump to 35%.”
- Martin Lindstrom
“83 percent of the information people retain is received visually.”
- Geoff CrookCentral Saint Martins College of Art and Design
“83 percent of the information people retain is received visually.”
- Geoff CrookCentral Saint Martins College of Art and Design
“Statistics show that 40 percent of all perfume purchase decisions are based
on the design of the bottle.”
- Martin Lindstrom
“Ultimately, playing classical music led to more money being spent by shoppers.
Interestingly, the shoppers did not buy more bottles of wine…
but rather chose the more expensive bottles.”
- Advances in Consumer Research Volume 20
Grocery
Retail
“Ultimately, playing classical music led to more money being spent by shoppers.
Interestingly, the shoppers did not buy more bottles of wine…
but rather chose the more expensive bottles.”
- Advances in Consumer Research Volume 20
Grocery Restaurant
“Brands with music that ‘fit’ their brand identity are 96 percent likelier to
prompt memory recall.”
- Martin Lindstrom
The Audio Branding Academy, an industry group founded in 2009, says it was aware of 145 “Audio
Branding” agencies worldwide in 2013, up from 126 in 2010.
These agencies are hired for one-off recordings or even a full sonic identity. This includes creating a
catalog of sounds for commercials, online videos, and user interfaces.
“Smells are more quickly and strongly associated with memories than visual or
auditory cues, because smell is the only sense directly connected to the brain's limbic system,
which houses emotions and memories.”
- Advertising Age
“Test results have shown a 40 percent improvement in our mood when we’re exposed
to a pleasant fragrance—particularly if the fragrance taps into a joyful memory.”
- Martin Lindstrom
“35 percent of consumers stated that the way their cell phone feels is more
important than the way it looks.”
- Martin Lindstrom