15 EMAIL AUTOMATION

STATSTHAT MIGHT SURPRISE YOU

Are you seeing depressing conversion rates with your mass email

marketing campaigns? Would you like to personalize each and every

email you send out, but don’t have the time to leave your desk for

lunch?

Have you experimented with email automation? Should you?

Let’s find out.

#1. A personalized subject line increases email engagement by

22 percent.

#2. Personalized emails improve click-through-rates by 14%, and

conversion rates by 10%.

#3. This year, about 84% of all emails will be spam. Segmenting your email list demographically

ensures your emails aren’t.

#4. Business users of targeted and personalized email tools

have found a 451% increase in lead generation.

#5. lead nurturing and nurtured leads produce, on average, a 20%

increase in sales opportunities versus non-nurtured leads.

#6. Nurtured leads make 47% larger purchases than non-

nurtured leads.

#7. 41% of email is now opened on mobile devices, so optimizing for mobile has never been more

important

#8. Companies with mature lead generation and management practices have a 9.3% higher

sales quote achievement rate.

#9. Companies that excel at lead nurturing generate 50% more

sales-ready leads at 33% lower cost.

#10. Research shows you can save 15% or more on creative

production with email marketing

#11. Event-triggered marketing can potentially save 80% of your

direct mail budget.

#12. Research estimates there is a 15% savings on creative

production with marketing automation.

#13. Companies that automate lead management see a 10% or greater increase in revenue in 6-

9 months.

#14. 64% of Chief Marketing Officers have no process to

manage their marketing automation.

#15. By 2020, customers will manage 85% of their

relationships without talking to a human.

B2BmarketingThe Annuitas Group

Gartner ResearchFathomdelivers

EconsultancyPardot

Sources:

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