PRESENTS

TO DRIVE ONLINE SALES AND APPS TO EXECUTE THEM

IMPROVESTORE DESIGN

Poor design drives customers away. Get feedback from friends with a good sense of designTry working with tried-and-tested themes from established platforms.

wild west boots

$319

Leather

Color:

Size:

VIEW RUNWAY

Use this app:Shopify

Shopify offers users over 100 free and premium themes. They’re customizable, too!

Even well-designed stores can lose customers if prices seem too high.

Offer discounts or free shipping to your customers before they leave to persuade them to buy from your store.

Exit Offers makes a special offer pop-up when customers are about to leave your site. You can track success rates and even A/B test different messages.

Use this app:Exit Offers

MAKE ANEXIT OFFER

USE EMAILPRUDENTLY

60% SAY OFFERS ARE

WHY THEY SUBCRIBE3

70% USE COUPONS OR DISCOUNTS FROM

THEIR EMAIL2

80% RECEIVE

MARKETING EMAILS WITH PERSONAL

ONES 1

AVERAGE

50%OPEN RATE FOR

WELCOME EMAILS4

EMAIL DATA REVEALS THAT:

Emma gives you the ability to conduct better marketing campaigns by targeting your customers with the right message based on purchase history.

Use this app:Emma

Email may be your best channel in online marketing.

It drives traffic to your store, supplements content marketing and outperforms both Twitter and Facebook for generating sales.

USE EMAILPRUDENTLY

Email Pirate allows you to create a fully-customizable opt-in window that pops up to encourage your visitors to subscribe to your emails. It also gives you the ability to track user behavior.

Use this app:Email Pirate

It's good practice to keep your customer informed about the status of their order.

Send out regular newsletters with deals and discounts to keep your customers interested.

KEEP INTOUCH OFTEN

PropelAd lets you find people on Facebook who are similar to your past customers, and then target them with ads for your product.

Use this app:Propel Ad

Be sure to vary your keywords to see what works best for your business.

It helps for shop owners to try out slight variations on keywords to find a good niche for your business.

OPTIMIZEAD-SPENDING

MEDICAL EQUIPTMENT

MEDICAL SUPPLIES

MEDICAL LAB EQUIPTMENT

LAB EQUIPTMENT

LEVERAGESOCIAL PROOF

UP TO 76% INCREASED

CONVERSION RATE WITH PRODUCT REVIEWS5

0.0

0.2

0.4

0.6

0.8

1.0

Product Reviews is a free app designed by Shopify that offers an easy way to add reviews to your store. It’s fully-customizable and includes theme-adaptive design.

Use this app:Product Reviews

Customers are more likely to purchase from a site if it has product reviews and ratings.

LEVERAGESOCIAL PROOF

List items as out-of-stock (with good photography and appropriate text) to see which products your customers most want to buy.

Use this app:Out of Stock

Out Of Stock allows you to take orders in advance, shipping your products to your customers once they're ready.

ANTICIPATEFUTURE SALES

Make your up-sells related to the original product and be sensitive to the price range of your customers.

Use this app:Product UpSell

The Product UpSell app gives you the ability to offer a different product during checkout based on the contents of the shopping cart of your customers.

UP-SELLPRODUCTS

UPSELLING IS

20xMORE EFFECTIVE

THAN CROSS-SELLINGONLINE6

Use this app:Abandon Aid

Abandon Aid lets you send a note to a customer who abandons their cart to remind them of their order and to ask them to complete it. It’s simple and automatic: No need for manual triggers.

REDUCECART ABANDONMENT

2 IN 3SHOPPING CARTSARE ABANDONEDBEFORE THEY ARE

CHECKED OUT7

Use this app:Wishlist + Reminder

Wishlist + Reminder allows you to customize the look and feel of the wishlists on your site, then send emails out to people to remind them that there’s something in your store that they like.

WISHLISTREMINDERS

A Wishlist Reminder Email nudges the customer to take the final step and make the purchase.

Send an email to the customer to let them know that an item on the wishlist will be soon sold out, or it is on sale.

INCLUDE AGIFTING SECTION

$1 OUT OF $10SPENT ARE ON GIFTS

IN SHOPS8

Exchanging gifts has been the interpersonal glue of human society for thousands of years.

Selling gift sets can yield higher profit margins, especially when you have a variety of selections for your customer to choose from.

Use this app:Wishlist + Reminder

Wishlist + Reminder allows you to customize the look and feel of the wishlists on your site, then send emails out to people to remind them that there’s something in your store that they like.

INCLUDE AGIFTING SECTION

LAUNCH AFACEBOOK STORE

0

10k

20k

AN AVERAGE OF

85%OF ORDERS COMEFROM FACEBOOK9

LAUNCH AFACEBOOK STORE

Facebook Store is an app developed by Shopify that lets you showcase and sell products directly on your Facebook Page. Customers can share their favorite products with their friends.

Use this app:Facebook Store

Facebook is the biggest social media platform in the world, making it a great source of traffic.

Merchants can sell directly to Facebook users when they set up a store.

ENGAGEWITH INSTAGRAM

houseoe12, hhwadlys, shisam92 and 298 others like this

houseoe12 That is so beautiful!

25%MORE ENGAGEMENTTHAN OTHER SOCIALMEDIA PLATFORMS9

Instagration is an excellent tool for increasing Instagram engagement. It integrates with your online store, and gives you the ability to moderate the Instagram pictures of your customers and display them in different formats.

Use this app:instagration

Engage your audience by running contests

Reveal "behind-the-scenes" work

Use pictures of your customers with your products

ENGAGEWITH INSTAGRAM

PROMOTINGWORD-OF-MOUTH

50%OF PURCHASE DECISIONS

ARE INFLUENCED BY WORD-OF-MOUTH10

92%TRUST RECOMMENDATIONS

FROM FRIENDS AND FAMILY MORE THAN ADS11

ReferralCandy is a referral marketing tool that gets you more customers by incentivizing referrals. Think of it as word-of-mouth marketing on steroids.

Use this app:ReferralCandy

Word-of-mouth has massive impact, because consumers trust friends and family more than marketers.

Build a bigger audience by finding power influencers who already have your target audience’s attention.

PROMOTINGWORD-OF-MOUTH

Visit

Proper application of online marketing tactics can help you drive your online

sales and acquire customers.

to keep learning how you can continue to drive online sales.

CRAFTED BY

Adapted from: http://www.shopify.com.sg/blog/14512237-13-actionable-marketing-tactics-to-drive-sales-and-apps-to-execute-each-of-them

1http://www.bluekangaroo.com/media/ChoozOn-Blue_Kangaroo_Survey_on_Marketing_Emails_August_2012.pdf2 ibid.3 ibid.4http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/5http://www.shopify.com/blog/5329862-using-customer-reviews-to-boost-ecommerce-sales#axzz2YrQTvlbL6https://econsultancy.com/blog/8632-up-selling-is-20-times-more-effective-than-cross-selling-online#i.mjzas41ct2csjq7 http://baymard.com/lists/cart-abandonment-rate8http://www.clickz.com/clickz/column/2226178/why-gift-marketing-is-the-next-big-thing9 http://cdn.shopify.com/s/files/1/0070/7032/files/facebook-marketing.jpg10http://newstex.com/2014/02/12/data-proves-word-of-mouth-marketing-works-infographic/11 ibid.