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10 Web Personalization Statistics Every Marketer Should Know

10 Web Personalization Statistics Every Marketer Should Know

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Read the latest trends in the website personalization industry with these 10 statistics.

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Page 1: 10 Web Personalization Statistics Every Marketer Should Know

10 Web Personalization Statistics Every Marketer Should Know

Page 2: 10 Web Personalization Statistics Every Marketer Should Know

Marketers’ Attitude Toward Personalization:

Page 3: 10 Web Personalization Statistics Every Marketer Should Know

94% of in-house marketers agree that website personalization is critical

to current and future success.

Source: The Realities of Online Personalization, by Econsultancy

Page 4: 10 Web Personalization Statistics Every Marketer Should Know

88% of digital marketers consider real-

time marketing as an important part of their 2014 online marketing plans.

Source: Real-Time for the Rest of Us, by Evergage

Page 5: 10 Web Personalization Statistics Every Marketer Should Know

81% of marketers perceive increase in customer engagement as the main

benefit of real-time marketing.

Source: Real-Time for the Rest of Us, by Evergage

Page 6: 10 Web Personalization Statistics Every Marketer Should Know

Customers’ Attitude Toward Personalization:

Page 7: 10 Web Personalization Statistics Every Marketer Should Know

74% of online consumers get frustrated when online content appears that

has nothing to do with their interests.

Source: 2013 Online Personal Experience Study, by Janrain

Page 8: 10 Web Personalization Statistics Every Marketer Should Know

46% of B2B customers consider tailored offers as extremely significant for

their relationship with the business provider.

Source: Why Companies Need to Market – and Not Just Sell – to Existing Customers, by Gartner

Page 9: 10 Web Personalization Statistics Every Marketer Should Know

Reality Check:

Page 10: 10 Web Personalization Statistics Every Marketer Should Know

29% of marketers today invest in website personalization and use of behavior-based data.

Source: 2014 State of Marketing, by ExactTarget

Only

Page 11: 10 Web Personalization Statistics Every Marketer Should Know

72% of companies say they don’t understand how to carry out website personalization. Common barriers are lack of technology or inability to translate data into action.

Source: The Realities of Online Personalization, by Econsultancy

Page 12: 10 Web Personalization Statistics Every Marketer Should Know

42% of CIOs from 77 different countries say their IT organizations do not have the

right skills and capabilities to meet upcoming digital business challenges.

Source: Six Key Steps to Build a Successful Digital Business, by Gartner

Page 13: 10 Web Personalization Statistics Every Marketer Should Know

46% of companies say they are held back by IT roadblocks

and legacy technology.

Source: The Realities of Online Personalization, by Econsultancy

More than

Page 14: 10 Web Personalization Statistics Every Marketer Should Know

32% of companies say their

CMS enables web personalization.

Source: The Realities of Online Personalization, by Econsultancy

Only

Page 15: 10 Web Personalization Statistics Every Marketer Should Know

If you want to learn moreabout website personalization, or if you’re interested in

implementing a personalization and behavioral targeting

strategy that fulfills your business objectives,

contact Dynamic Yield and we’ll have you going in

no time.