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WAYSTO MAKESUREYOUR RADIO AD CREATIVE DOESN’T FALLFLAT!
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PRODUCTION VALUE IS KEY
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ALLOW YOUR CREATIVE TO STAND OUT
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SPEAK TO LISTENERS’ EMOTIONS & USE STORIES
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BE SPECIFIC AND CLEAR WITH YOUR MESSAGE
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KEEP ITSIMPLE AND HAVE A CLEARCALL-TO-ACTION
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UTILIZESOUNDELEMENTS
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BEAUTHENTIC
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GRABATTENTIONWITH YOURINTRODUCTION
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SPEAK TO YOURAUDIENCE
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FOCUS ON THE BENEFIT
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THETAKEAWAY
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THETAKEAWAY
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Radio is engaging. Its ability to target an audience and offer repetition to receptive, on-the-go listeners makes it an incredibly effective marketing medium. Just keep our 10 key factors in mind when crafting your next ad and you’ll be on the path toward effectively leveraging the power of radio and the theatre of the mind.
For final thoughts… be cognizant of your target audience, and shape your message around them. When you combine the powers of an attention grabbing intro, with an effective CTA, sound effects, and production value to enhance your message, there’s nothing stopping you from realizing a very gainful return and a successful long-term radio campaign.
