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1Make it short and to the pointMake your video with shorter time span, since nobody will be interested to view a long video. Make sure your video doesn’t last longer than 2 minutes. Survey says 20% of the viewers stop watching after 10 seconds, and 44% of the viewers stop watching after 1 minute. Be simple, short and stick to the point.
2Tell an inspiring storyStories are the main ingredient for every video. Without a beautiful story, a inspiring video is impossible. An interesting storyline inspires people to look into your video.
3Teach something to your viewersStories are the main ingredient for every video. Without a beautiful story, a inspiring video is impossible. An interesting storyline inspires people to look into your video.
4The power of emotionsA few emotions that do well are anger, excitement and amusement, while emotions like sadness are not doing well. People share emotions, not commercials. Show your emotions in a positive way, since negativity is not liked by many people.
5Write a viral headlineTitles or headlines portray your video the best to the outside world. Try to provoke curiosity with your title. Don’t make your headline more complex and make sure those words are easily available in Google and YouTube.
6Creative ways to receive new engagementAlways stick to the latest trend and find some creative way to get publicity. Engaging content always has a wider platform in Social Medias like Vine, Facebook, Instagram, Twitter and etc.
7Who wants to be part of your video?Finding out who wants to be part of your video can help you to promote your video. For example the electronics you used to film your video, brands that are used like clothing or the location of setting in your video. Try to approach these companies who might be interested to be a part of your videos.
8Don’t try to sell too muchMany have a mindset having an online video can make their company go viral. But there is difference between a promotional video and a viral video. A video consisting out of text and some logos will not go viral. Your video must have the personality, brand image and USP’s of your company. Don't focus too much on selling.
9Have a good marketing planIt’s no use to spend a lot of money on a video if the rest of your marketing isn’t good. Let’s say your video is a success. Your visitor numbers are increasing rapidly, but the website you use has not been optimized to lead to registration or sales. There is a big chance you will lose those potential clients. Having a good landing page with optimized design, built with the focus on sales and conversion is a must.
10There is no guaranteeYou can’t create viral. Viral is something what our audience create. You can’t judge the audience what they like exactly. Never discourage yourself when something doesn’t work. Figure out why something didn’t work and try to find another way. Failures will always lead to success, don’t get disappointed.
