10 Commandments of Gamification

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  • 10 Commandments

    Robosoft Technologies 1996 - 2016 Confidential Document

    of Gamification

  • Gamification?What is

    Gartner defines gamification as

    the use of game mechanics and experience design to digitally engage and motivate people

    to achieve their goals

  • marketing channelsDifferent

    01Social media

    04Long format video

    02Mobile

    05Gamification

  • Gamification?Why

    The answer is quite simple It drives motivation.

  • Gamification with GamingThou shalt not confuse

    Gamification |emfke()n|

    noun [ mass noun ]The process of adding games or game-like elements to something (as a task) so as to encourage participation.

    Game |em|nounA competitive activity involving skill, chance, or endurance on the part of two or more persons who play according to a set of rules, usually for their own amusement or for that of spectators.

    1

  • Gamification down thy user's throatsThou shalt not force

    Many individuals many ideas

    Participation should be encouraged not imposed

    Forced participation may reduce motivation

    2

  • badges and rewards is GamificationThou shalt not assume that just implementing

    Gamification is a scientific approach

    Integrate it to your customer delight plan

    3

  • Gamification as an after-thoughtThou shalt not implement4

  • You have a plan to fail, if you fail to plan Do not treat gamification as an add-on

    Make it a part of your overall strategy

  • thy product to implement GamificationThou shalt focus on thy user and not just

    Ultimately the user will determine whether the strategy is a success or not

    5Remember your audience

  • destination but rather as a journeyThou shalt not treat Gamification as a

    Gamification is not the Holy Grail to User Retention and Engagement.

    6

  • 'one-size-fits-all' approachThou shalt not take the

    To execute your gaming strategy you may need

    orThird party gamification platforms Customization

    7

  • honest to thy usersThou shalt be

    Remember the 3 Rs of gamification: Reward, Retain, Re-engage.

    8

  • the perfect Gamification strategy for thy product

    Thou shalt go beyond digital, if needed, to implement

    Some of the best gamification strategies were executed in the non-digital 1980s

    In todays scenario users can be engaged via mobile games or app

    Higher engagement levels result in healthy ROI

    9

  • to execute thy Gamification strategyThou shalt choose the right development partner

    The cheapest or the quickest is not necessarily the right development partner

    Domain expertise and experience in executing gamification strategy is a must

    10

  • The right partner to execute your gamification strategy can be like a moat between you and your competition.

  • ABOUT US

    Robosoft Technologies 1996 - 2016 Confidential Document

  • We help businesses plan, design and build amazing mobile and digital experiences in a connected universe.

    WHO WE ARE

    We believe in creating experiences which engage users emotionally. We call it Emotion Engineering & Design.

  • Game Design Art & Animation DevelopmentWe work closely with our client-partners to define a game right from the concept stage to a full-fledged game design based on consumer understanding and the partners business strategy.

    Our art and animation team brings in their knowledge in 2D and 3D & experience of working with the worlds best in each and every project.

    We bring to life some of the most innovative and unique game concepts through our development expertise across technologies and platforms, which is second nature to us.

    OUR SERVICES

  • SELECT WORK

  • VOOT - VIDEO ON DEMAND FOR VIACOM18

    Platform: iOS, Android

    Devices: iPhone, Android phone

    Our Services: Development

  • Viacom18, a global leader in entertainment, chose Robosoft to develop a mobile first Video-On-Demand app that would have 17,000 hours worth of exciting content for its audiences. And we delivered Voot, a best-in-class, easy to use VOD app that everyone in the family can enjoy.

    VOOT

    VIDEO ON DEMAND FOR VIACOM18

  • DHOOM:3 THE GAME

    Platform: iOS, Android, Windows, Blackberry Devices: iPhone, iPad, Android, WP8 & Blackberry

    Our Services: Design and development

  • Developed by Robosoft & 99Games in collaboration with YRF studio ,the game provides the player with an opportunity to don the digital avatar of the hero of the popular Hindi film, Dhoom: 3, chased by cops. The game has clocked 25million downloads across platforms, won several awards and featured extensively across App Stores & geographies.

    DHOOM:3

    THE GAME

  • DANCE WITH MADHURI

    Bollywood superstar Madhuri Dixit wanted to give back to the world by teaching everyone to dance free of cost. Robosoft helped her create Dance with Madhuri, an online platform for dancers to learn, perform, and interact. Users can view streaming videos of dance courses on their desktop, tablet, and smartphone. It was also to be a destination for dancers to network and enhance their career.

    Platform: iOS, Web Devices: iPhone, iPad, Web Our Services: Strategy, design and development

  • Robosoft Technologies 1996-2014 Confidential Document

    KEY CLIENTS: GAMING AND ENTERTAINMENT

  • 1400+ apps developed

    1 2

    200 million+ downloads

    3200+ apps featured in Apples New & Noteworthy section

    4 5 6Several prestigious global awards

    500+ employees

    20 years of development experience

    HIGHLIGHTS

  • CONNECT WITH US.

    Robosoft Technologies 1996 - 2016 Confidential Document

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