AGENCY CASES

A SMALL TEAM BECAME SUCCESSIVELY A CREATIVE, PASSIONATE AND DEDICATED TEAM OF 50 PEOPLE.

SINCE 2007 LOUDER IS AN INTERNATIONAL

MARKETING AND COMMUNICATION AGENCY, PART OF SERVICEPLAN GROUP SINCE 2015

MOSCOW

2SERVICES

EVENTPR

STRATEGYCREATIVE1

345 DIGITAL

OUR CASES

FASHION SHOW

HUGO BOSSBOSS SELECTION

SANDUNOVSKIE BANI

2011

CLOSED EVENT IN SANDUNOVSKIE BANI

•CUSTOM MADE CATWALK

CATWALK RIGHT OVER THE SWIMMING POOL

• 250 GUESTS FROM MEDIA, PRESS AND CELEBRITIES

•CONCEPT CREATION •LOCATION SCOUNTING •FULL EXECUTION OF THE EVENT

•PARTNER INTEGRATION (MERCEDES BENZ)

BOSS SELECTION

•CELEBRITY MANAGEMENT

SET UP

•WITH OVER 3O METERS INTO THE POOL

EXHIBITION + LAUNCH SHOW

BMW

HISTORY OF WINNERS

GARAGE CENTRE

2012

BMW EXHIBITION “HISTORY OF WINNERS”

3 PUBLIC DAYS

6500 PEOPLE ATTENDED

861 TEST DRIVE WERE EXECUTED ATL & DIGITAL PROMOTION CAMPAIGN

RFID REGISTRATION RETRO CARS EXPO DISPLAY BMW BOUTIQUE NON STANDARD CINEMA WITH FLAT SCREEN UNIQUE MAPPING SHOW DIGITAL ACTIVITIES KIDS ZONE CAFE

SET UP

VIP LAUNCH + CAR PRESENTATION

BMW

• GOLUTVINSKAYA SLOBODA

6 SERIES GRAN COUPE2012

UNIQUE VENUE

RFID REGISTRATION BUILD-UP THE ROOFTOP TERRACE LOUNGE LAUNCH SHOW & CONSTRUCTIVE VIP MANAGEMENT ARTIST BOOKING STEPHANE POMPOUGNAC, POMPEYA

ROOFTOP SET UP FROM THE GROUND UP2 DAYS EVENT1 CONFERENCE FOR 1500 GUESTS

BMW 6 SERIES GRAN COUPE

SET UP

BMW 6 SERIES GRAN COUPE

FASHION PRESENTATION + VIP EVENT

PIAGET LIMELIGHT COCKTAIL PARTY

• CHATEAU DE FANTOMAS

2013

• LAUCH EVENT IN CHATEAU DE FANTOMAS

PHOTO SHOOTING PRODUCTION CELEBRITY MANAGEMENT TECHNICAL SUPPORT

SPECIAL PHOTO PROJECT WITH IT GIRLS

SPECIAL SHOW FROM CHATEAU DE FANTOMAS

PIAGET LIMELIGHT COCKTAIL PARTY

SET UP

POP UP BOUTIQUE PRODUCTION + PR

Y-3

POP UP CORNER

TSVETNOY

2013

CONCEPT CREATION

Y-3 POP UP CORNER IN TSVETNOY

• INTEGRATION INTO VOGUE’S FASHION NIGHT OUT • INVITATION OF JOURNALISTS, PRESS & MEDIA

PRODUCTION PR

SET UP

PRESS DAY

TOMMY HILFIGER

FALL/WINTER’13

SHECHTEL

2013

FULL ORGANIZATION OF THE SEASONAL PRESS DAYS FOR CELEBRITIES, PRESS AND MEDIA

LOCATION SCOUTING DECOR

WORK WITH MEDIA CELEBRITY MANAGEMENT

CATERING

SET UP

TOMMY HILFIGER

TOMMY HILFIGERFALL/WINTER’14

SHECHTEL

PRESS EVENT

2014

FULL ORGANIZATION OF THE SEASONAL PRESS DAYS FOR CELEBRITIES, PRESS AND MEDIA,

SET UP LOCATION SCOUTING DECOR

WORK WITH MEDIA CELEBRITY MANAGEMENT

CATERING

TOMMY HILFIGER

CAR LAUNCH

PORSCHE

PORSCHE MACAN LAUNCH

BARVIKHA LUXURY VILLAGE

NIGHT OUT2014

CONCEPT CREATION & PRODUCTION

CELEBRITY MANAGEMENT PR STRATEGY

MORE THAN 1500 GUESTS

PERFORMANCE & MAPPING PROJECTION CREATION

PORSCHE MACAN LAUNCH

LOUDER PR SERVICE

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TOTAL MEDIA REACH – 180 MIO

137 MEDIA OUTCOMES, 9 TV CHANNELS, 74 JOURNALISTS AT THE EVENT, 15 INTERVIEWS DONE ADV VALUE 24 488 600 RUB

PORSCHE MACAN LAUNCH

TREND MARKETING

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WIKIPEDIA

A TENDENCY OF FINANCIAL MARKETS TO MOVE IN A PARTICULAR DIRECTION OVER TIME.

TREND MARKETING 1/what

32TREND MARKETING

====A STRATEGIC PLAN

OF ACTIVITIESIS

WITH OPINION LEADERS AND INSIDERS

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==1

4 TO INCREASE BRAND LOYALTY OVERALL

TO BUILD UP AM IMAGE WITHIN TREND COMMUNITY

==

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EFFECTIVE PRODUCT SEEDING

COLLABORATIONS WITH INTERNATIONAL CORE COMMUNITIES

ADAPTATION OF GLOBAL CAMPAIGN

LOCALIZATION OF INTERNATIONAL PROJECTS

OWN PROJECTS WITH LOCAL OPINION LEADERS & ARTISTS

SOCIAL MEDIA STRATEGY +

2/ LOUDER TREND MARKETING SeRVICES

SEEDING

ADIDAS ORIGINALSSUPERSTAR

COLLABORATIONS WITH INTERNATIONAL CORE COMMUNITIES

ADIDAS ORIGINALSBOILER ROOM

VDNKH

2014

THE FIRST OF THREE EVENTS IN THE SERIES SAW US TAKE OVER THE ICONIC KINOPANORAMA CINEMA FOR A ONE NIGHT SHOWCASE OF THE BEST IN CUTTING EDGE LOCAL AND INTERNATIONAL TALENT. THE SHOW WAS A HUGE SUCCESS, WITH 300 PHYSICAL ATTENDEES AND MORE THAN 175,000 TUNING IN ONLINE & 200K IMPRESSIONS ON FACEBOOK

33,431 LIVE SHARES

PRODUCTION & BRANDING

OPINION LEADERS SEEDING

ANNOUNCEMENT| POST PR

THE IDEA OF PARTNERSHIP & COMMUNICATION

LOCALIZATION OF INTERNATIONAL PROJECTS

ADIDAS ORIGINALSSPEZIAL

BOYARSKIE PALATI

2015

ADIDAS ORIGINALS SPEZIAL EXHIBITION

10 PUBLIC DAYS

3363 PEOPLE ATTENDED

VK 18 POSTS 11040 LIKES 1069 REPOSTS

CONSTRUCTION CONCEPT LOCATION SCOUNTING EXHIBITION PRODUCTION PROMO CAMPAING & POST PR „SPECIAL”BOOK PRODUCTION & SEEDING INRERVIEWS PUBLICATIONS ANNOUNCEMENTS PUBLICATIONS DIGITAL & SMM SUPPOPT

SET UP

FB REACH 320746TOTAL MEDIA CIRCULATION MONTHLY – 28 096 771

+ PRIVAT LAUCNH EVENT

+ AUTOGRAPH SESSION

OWN PROJECTS

ADIDAS ORIGINALSTEUFELSBERG

WITH LOCAL OPINION LEADERS & ARTISTS INTEGRATION2014

FACES & LACES’14

GORKY PARK

THE SPHERE ON THE TOP BECAME THE HIGHEST OBJECT OF EXHIBITION (11.1 M HIGH).

MORE THAN 2000 PEOPLE CAME TO THE VIEW POINT

CONCEPT CREATION | PRODUCTION|PR & PROMO STRATEGY| POST PR

360 DEGREES VIDEO-MAPPING PROJECTION INSIDE THE LEFT SPHERE

SPECIAL PHOTO PROJECT IN BERLIN WITH ALEX PARTOLA

3-D MODEL PRINTING LABORATORY INSIDE THE RIGHT SHERE

SHOE PACK PRODUCTION IN COLLABORATION WITH FACES & LACES

ADAPTATION OF GLOBAL CAMPAIGN

ADIDAS ORIGINALSSUPERSTAR

SUPERCOLOR PACK

2015

SEEDING THROUGH TREND SETTERS

PRE-LAUNCH

COLLECTION LAUNCH

DESIGN & PRODUCTION OF SEEDING PACKAGE

SPECIAL PROJECT WITH MEDIA & OPINION LEADERS

SUPERCOLOR PACK

SPECIAL PROJECTWITH LOCAL OPINION LEADERS & ARTISTS INTEGRATION

HEINEKEN INSIGHT

MUJUICE. METAMORPHOSIS

MМOMA

2014

HEINEKEN INSIGHT. MUJUICE EXHIBITION

12 PUBLIC DAYS 2700 PEOPLE ATTENDED

SET UP

EXHIBITION PROJECT OF ROMAN LITVINOV ( MUJUICE) RUSSIA’S MAIN ELECTRONIC MUSICIAN

CONCEPT OF PARTNERSHIP & COMMUNICATION MANAGEMENT OF THE PROJECT EXHIBITION PRODUCTION & TECHNICAL SUPPORT PR STRATEGY POST PR

LOUDER PR SERVICE

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TOTAL MEDIA REACH – 13 MIO

33 MEDIA OUTCOMES 930 POSTS IN SMM

HEINEKEN INSIGHT. MUJUICE EXHIBITION

FLAGSHIP STORE PROJECTS

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ADIDAS ORIGINALS

SHOP

BRUSOV SHIP

2014

STORE DESIGN CONCEPT CREATION LOCATION SCOUTING

STORE CONSTRUCTION

OPENNING CAMPAING

STORE LAUNCH EVENT

STRATEGY & REALIZATION

PR SUPPORT

SPECIAL PROJECTS

PARTNERSHIP PROGRAMM

STORE TECHNICAL SUPPORT

ADIDAS ORIGINALSSUPERSTAR SHOP

KUZNETSKY MOST 12

2015

STORE DESIGN PROJECT LOCATION SCOUTING

STORE CONSTRUCTION

OPENNING CAMPAING

STORE LAUNCH EVENT

STRATEGY & REALIZATION

PR SUPPORT

SPECIAL PROJECTS

PARTNERSHIP PROGRAMM

STORE TECHNICAL SUPPORT

A UNIQUE STORE, ART-PLACE AND EXHIBITION DEDICATED TO THE ONE AND ONLY LEGENDARY SNEAKER – ADIDAS ORIGINALS SUPERSTAR.

THANK YOU#LOUDERPROJECTS

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