asks...

who loves dogs the most?

Chasing Cats

1980 dogscats 2014

In the UK, dogs have overtaken cats as the nation’s favourite pet 6

Canine Capitals

Purse Pooches

AMERICANS have the highest number of dogs in the world

and the most per person

Actually, Americans havemore dogs

than children!

And some of them treat them so…

Spending on non-essentials grew 10% last year, more than 2x the rate of overall spending 5

77.8m

Number of dogs 1

75m

25m

Number of dogs per 500 people 2

* EU countries

Spend on Halloween costumes for pets and children 4

USA120 : 500

FOOD VET CARE LIVE ANIMALS SUPPLIES NON-ESSENTIALS

$350m $1.1bn

ARGENTINA110 : 500

BRAZIL90 : 500

UK70 : 500

INDIA2 : 500

CHINA10 : 500

74.2m 3

9m

0%

5%

-5%

10%

And little dogs are more likely to be spoiled

urbanisation and affordability 7

In 10 years, the number of small dogs in the UK 6x

Britons spend $1.4bn on non-food gifts including treats like dog beer and pet weddings 9

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SOURCES1. World Pet Populations, 2011: Euromonitor International; http://www.americanpetproducts.org/press_industrytrends.asp; http://www.pfma.org.uk/pet-population-2014/2. Rate of Dog Ownership Per 500 People, 2011: http://www.theatlantic.com/business/archive/2012/11/the-dog-economy-is-global-but-what-is-the-worlds-true-canine-capital/265155/; 3. Number of Children, US Census 2010: http://www.census.gov/prod/cen2010/briefs/c2010br-03.pdf;4. Spending on Halloween Costumes, BIGinsight Monthly Consumer Survey September 2012;5. Growth in Spending on Pets, USA, 2013-2014, http://www.americanpetproducts.org/press_industrytrends.asp;6. Historical Pet Ownership 1965-2004, Pet Population Report 2008-2014, http://www.pfma.org.uk/pet-population-2014/; 7. Dogs Overtaking Cats as Britain's Favourite Pet, http://www.telegraph.co.uk/lifestyle/pets/8423449/Dogs-overtaking-cats-as-Britains-favourite-pet.html; 9. Britons will spend more than $7bn on their pets this year, http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11327761/Pet-humanisation-will-cost-Britons-7bn-this-year.html.

DESIGNED BY

$5.6bn $1.4bn

grooming, boarding, training and pet-sitting

GREW

driven by

77.8m

leads the trend in small dogs

BrazilPortugal

Mexico

Philippines

USA

51 : 500

49 : 500

48 : 500

42 : 500

36 : 500

BROUGHT TO YOU BY

BRITONS have the most dogs in Europe*

Food Non-food gifts

Number of small dogs per 500 people 2