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In this session, a proven market pro discusses ways to select technology and services that will yield significant returns, how to choose and/or develop your own clinically proven product and how to mesh the world of future skin care with the technology and products of today. These days, a basic facial is simply not enough. As technologies continue to push the envelope, clients crave a better, faster and easier way to maintain youthful skin. The term high-end/luxury will mean something different in the future, with medical spa technologies and products crossing over between luxury retailers and spas. New innovation is the key for those who want to succeed with the results-oriented client
Citation preview
The Keys to Succeeding in the
Spa & High End Beauty Space !Ameann DeJohn
In this session, a proven market pro discusses ways to select technology and services that will yield significant returns, how to choose and/or develop your own clinically proven product and how to mesh the world of future skin care with the technology and products of today. These days, a basic facial is simply not enough. As technologies continue to push the envelope, clients crave a better, faster and easier way to maintain youthful skin. The term high-end/luxury will mean something different in the future, with medical spa technologies and products crossing over between luxury retailers and spas. New innovation is the key for those who want to succeed with the results-oriented client
What Does a Woman Expect From a Spa Today?!
She wants results instantly !…to look youthful!
……to feel beautiful!She wants !
More than a facial!
Anti Aging is sweeping the nation. From the East to West coast to middle America, women are expecting more.
40 is the new 20!
To compete in today’s aggressive anti-aging world, you must offer
advanced services:
• Advanced Treatments!
• Lasers !
• Injectables!
• Clinically Proven Products!
This is the new High End Spa!
Advanced Treatments!
The Super Facial • Basic Facial, Plus: • 1 Advanced Machine • Serum • New Technology Machine • Extra 25-30 Minutes
Skin Analysis • Analyze dry, oily, normal
skin • 3D analysis image and
software program • Analyze pore size, wrinkle
depth, pigmentation, pre-breakout areas
• Client can see marked improvement in skin over time
• Recommend products and treatment better
SkinSys $2000 www.sometech.com
Visia $14k – $22k www.moritexusa.com
Advanced Treatments!
High Frequency, Micro-currentClass 1
Spa Masters, High Frequency
Myontology, Micro-current
Advanced Treatments!
• Titan • IPL Photo Facial • Laser Genesis
• Micro Laser Peel • Fraxel • Isolaz
• Smart Lipo MPX • V Beam
Lasers!
Why are they!important to offer? !
• Non Invasive • Incredible Results • Lasting Results • Fast and Easy • Minimal to No Pain • Alternative to Surgery • Addresses Many Skin Concerns
• Wrinkles, Age Spots, Scarring, Tatoo Removal, Stretch Marks, Hair Removal, Cellulite
Lasers!
IPL Photo Facial ™!
Primary: Intense Pulsed Light stimulates collagen, minimizes sun damage, brown spots, acne scarring, age spots, discoloration, and fine lines
Method of photo rejuvenation that improves texture, tone and smoothness.
Courtesy: www.bluespa.com
before after
Lasers!
Titan ™!
Primary: Infrared light heats and stimulates the dermis to create new collagen and firm the skin.
Non invasive procedure to tighten facial and body skin.
Courtesy: www.bluespa.com
before after
Lasers!
Genesis ™!
Primary: Treats uneven texture, acne scarring, large pores, redness and rosacea.
A skin rejuvenation procedure using non invasive laser technology
Courtesy: www.bluespa.com
before after
Lasers!
What You Should Know!• Always administered by a trained physician or nurse
• Know the potential side effects
• Explain expected results to your clients & schedule of treatments
• The skin will need to heal after laser treatments
• Build a book of client before & after photos
• Learn how to complement lasers with skin care & spa services
Lasers!
Injectables!• Botox
• Restylane • Juvederm • Sculptra • ArteFill
• Hylaform • Collagen • Radiesse • Evolence • Perlane
• Cosmoderm • Zyderm
and many more…
Why are they!important to offer? !
• Instant Results • Mid to Long Lasting Effects • Quick Procedure • Minimally Invasive • Affordable • Slight to Moderate Pain • Easy to Maintain • Highly Sought After • Addresses Many Skin Concerns:
• Wrinkles, Fine Lines, Sagging Skin, Thin Lips, Frown & Expression Lines, Lack of Volume
Injectables!
Sculptura ™!
Primary: A synthetic polymer, it’s designed as a long-lasting treatment for fine lines, wrinkles, deep furrows and tissue loss in the face.
Secondary: Encourages new collagen growth and formation of fibrous tissues that make the complexion look smooth, soft and more youthful for smoother, even after the initial injection has worn off.
A man-made injectable compound of polylactic acid hydrogel.
Courtesy: Dr. Babak Azizzadeh www.facialplastics.info
before after
Injectables!
Evolence ™!A porcine collagen gel. First and only dermal filler that provides immediate results that last through 12 months.
Courtesy: www.evolence.com
Primary: Smoothes and softens facial wrinkles and folds and restores structure and contour in volume depleted areas.
Injectables!
Hylaform ™!
Primary: Injected just below the surface of the skin, where it draws in moisture and volume to reduce or remove the appearance of facial lines and wrinkles. The effects last for about six months to nine months.
A highly purified form of hyaluronic acid, similar to that found naturally in the body. No allergy tests needed before receiving injections.
Courtesy: www.hylaform.ca
before after
Injectables!
What You Should Know!• Always administered by a trained physician or nurse
• Know the potential side effects
• Explain expected results to your clients
• Build a book of client before & after photos
• Learn how to complement injections with other spa services to maintain skin’s youth
• Know when to stop – i.e. lip injections
Injectables!
• Clinically Proven • Complements Treatment
• Create Your Own
Products That Make a Difference!
Clinically Proven!
Select products that have undergone clinical testing and provide real, measurable results.
Select lines that use technology and special active ingredients to yield the best results for your clients.
New Ingredients & Technology!Skin Lightening!SabiWhite™ by Sabinsa Corporation is a natural and multi functional skin lightening/brightening compound:
• Efficiently prevents the formation of free radicals • Kills preformed free radicals • Protects skin cells from UV damage • Reduces and protects against inflammation • Superior to that of synthetic Vitamin E (Trolox, research report 1998) • In vitro studies show that SabiWhite inhibits Tyrosinase • Superior to the lightening abilities of Kojic Acid
SabiWhite ™!
Clinically Proven Products!What does this mean for you and the client?! Make bold statements about your products efficacy
Proven Results that are backed by clinical testing
True change for your client’s skin
Provide trust and safety for your client
• 3 Advanced Treatments
• 3 Lasers
• 1 Injectable
• 3 products
Combine Retail and Services!Create a Package!
Create Your Own!
Skin Care Line!
Develop Your Own Line!• Concept What is your idea? Is it unique? What will it bring to the market? Who is your target customer and market?
• Research Who is your competition? What is their pricing & distribution? How will you compete?
• Pricing / Planning What is your budget? What will your products cost? How will you distribute? Logistics?
• Sourcing / Gathering Source components, vendors, gather quotes, get samples.
• Development Who will make your products? How do you choose a manufacturer?
• Artwork What is your look? Who will develop it for you?
• Testing What are you testing for? Who will do it? Will you make claims?
• Launch Launch your line, get PR, make money!
Get the help of a consultant to guide you through the process!
A New Trend: !Anti-Aging Destination Spas!
Trend: Anti-Aging Centers
headed by world renowned specialists with
treatments based on the latest
medical findings and research
Wellness&Longevity
Escape & Rejuvenate!
Naturopathic Physician • Nutriceutical Agents • Nutritional Therapies
• Homeopathic Medicines • Herbal Remedies
• Hydrotherapy • Manipulative therapy
• Pharmacology
Types of Services Offered!
Esthetic Services • Massage • Facials
• Facial Fillers • Laser Treatments
Anti-Aging Center!
Alternative Therapies • Traditional Chinese Medicine
• Ayurveda • Osteopathy
• Unani Medicine
Holistic Therapies • Reiki Healing
• Foot Reflexology • Polarity Therapy
• Craniosacral Bodywork • Sound Therapy
• Gemstone Healing
Anti-Aging Center!Types of Services Offered!
AMEANN SOLUTIONS
www.ameann.com
Finding Solutions for the Beauty Industry