33
The Keys to Succeeding in the Spa & High End Beauty Space Ameann DeJohn In this session, a proven market pro discusses ways to select technology and services that will yield significant returns, how to choose and/or develop your own clinically proven product and how to mesh the world of future skin care with the technology and products of today. These days, a basic facial is simply not enough. As technologies continue to push the envelope, clients crave a better, faster and easier way to maintain youthful skin. The term high-end/luxury will mean something different in the future, with medical spa technologies and products crossing over between luxury retailers and spas. New innovation is the key for those who want to succeed with the results-oriented client

Supply Side West

  • View
    1.565

  • Download
    0

Embed Size (px)

DESCRIPTION

In this session, a proven market pro discusses ways to select technology and services that will yield significant returns, how to choose and/or develop your own clinically proven product and how to mesh the world of future skin care with the technology and products of today. These days, a basic facial is simply not enough. As technologies continue to push the envelope, clients crave a better, faster and easier way to maintain youthful skin. The term high-end/luxury will mean something different in the future, with medical spa technologies and products crossing over between luxury retailers and spas. New innovation is the key for those who want to succeed with the results-oriented client

Citation preview

Page 1: Supply Side West

The Keys to Succeeding in the

Spa & High End Beauty Space !Ameann DeJohn

In this session, a proven market pro discusses ways to select technology and services that will yield significant returns, how to choose and/or develop your own clinically proven product and how to mesh the world of future skin care with the technology and products of today. These days, a basic facial is simply not enough. As technologies continue to push the envelope, clients crave a better, faster and easier way to maintain youthful skin. The term high-end/luxury will mean something different in the future, with medical spa technologies and products crossing over between luxury retailers and spas. New innovation is the key for those who want to succeed with the results-oriented client

Page 2: Supply Side West

What Does a Woman Expect From a Spa Today?!

Page 3: Supply Side West

She wants results instantly !…to look youthful!

……to feel beautiful!She wants !

More than a facial!

Page 4: Supply Side West

Anti Aging is sweeping the nation. From the East to West coast to middle America, women are expecting more.

40 is the new 20!

Page 5: Supply Side West

To compete in today’s aggressive anti-aging world, you must offer

advanced services:

•  Advanced Treatments!

•  Lasers !

•  Injectables!

• Clinically Proven Products!

This is the new High End Spa!

Page 6: Supply Side West

Advanced Treatments!

The Super Facial •  Basic Facial, Plus: •  1 Advanced Machine •  Serum •  New Technology Machine •  Extra 25-30 Minutes

Page 7: Supply Side West

Skin Analysis •  Analyze dry, oily, normal

skin •  3D analysis image and

software program •  Analyze pore size, wrinkle

depth, pigmentation, pre-breakout areas

•  Client can see marked improvement in skin over time

•  Recommend products and treatment better

SkinSys $2000 www.sometech.com

Visia $14k – $22k www.moritexusa.com

Advanced Treatments!

Page 8: Supply Side West

High Frequency, Micro-currentClass 1

Spa Masters, High Frequency

Myontology, Micro-current

Advanced Treatments!

Page 9: Supply Side West

•  Titan •  IPL Photo Facial •  Laser Genesis

•  Micro Laser Peel •  Fraxel •  Isolaz

•  Smart Lipo MPX •  V Beam

Lasers!

Page 10: Supply Side West

Why are they!important to offer? !

•  Non Invasive •  Incredible Results •  Lasting Results •  Fast and Easy •  Minimal to No Pain •  Alternative to Surgery •  Addresses Many Skin Concerns

•  Wrinkles, Age Spots, Scarring, Tatoo Removal, Stretch Marks, Hair Removal, Cellulite

Lasers!

Page 11: Supply Side West

IPL Photo Facial ™!

Primary: Intense Pulsed Light stimulates collagen, minimizes sun damage, brown spots, acne scarring, age spots, discoloration, and fine lines

Method of photo rejuvenation that improves texture, tone and smoothness.

Courtesy: www.bluespa.com

before after

Lasers!

Page 12: Supply Side West

Titan ™!

Primary: Infrared light heats and stimulates the dermis to create new collagen and firm the skin.

Non invasive procedure to tighten facial and body skin.

Courtesy: www.bluespa.com

before after

Lasers!

Page 13: Supply Side West

Genesis ™!

Primary: Treats uneven texture, acne scarring, large pores, redness and rosacea.

A skin rejuvenation procedure using non invasive laser technology

Courtesy: www.bluespa.com

before after

Lasers!

Page 14: Supply Side West

What You Should Know!•  Always administered by a trained physician or nurse

•  Know the potential side effects

•  Explain expected results to your clients & schedule of treatments

•  The skin will need to heal after laser treatments

•  Build a book of client before & after photos

•  Learn how to complement lasers with skin care & spa services

Lasers!

Page 15: Supply Side West

Injectables!•  Botox

•  Restylane •  Juvederm •  Sculptra •  ArteFill

•  Hylaform •  Collagen •  Radiesse •  Evolence •  Perlane

•  Cosmoderm •  Zyderm

and many more…

Page 16: Supply Side West

Why are they!important to offer? !

•  Instant Results •  Mid to Long Lasting Effects •  Quick Procedure •  Minimally Invasive •  Affordable •  Slight to Moderate Pain •  Easy to Maintain •  Highly Sought After •  Addresses Many Skin Concerns:

•  Wrinkles, Fine Lines, Sagging Skin, Thin Lips, Frown & Expression Lines, Lack of Volume

Injectables!

Page 17: Supply Side West

Sculptura ™!

Primary: A synthetic polymer, it’s designed as a long-lasting treatment for fine lines, wrinkles, deep furrows and tissue loss in the face.

Secondary: Encourages new collagen growth and formation of fibrous tissues that make the complexion look smooth, soft and more youthful for smoother, even after the initial injection has worn off.

A man-made injectable compound of polylactic acid hydrogel.

Courtesy: Dr. Babak Azizzadeh www.facialplastics.info

before after

Injectables!

Page 18: Supply Side West

Evolence ™!A porcine collagen gel. First and only dermal filler that provides immediate results that last through 12 months.

Courtesy: www.evolence.com

Primary: Smoothes and softens facial wrinkles and folds and restores structure and contour in volume depleted areas.

Injectables!

Page 19: Supply Side West

Hylaform ™!

Primary: Injected just below the surface of the skin, where it draws in moisture and volume to reduce or remove the appearance of facial lines and wrinkles. The effects last for about six months to nine months.

A highly purified form of hyaluronic acid, similar to that found naturally in the body. No allergy tests needed before receiving injections.

Courtesy: www.hylaform.ca

before after

Injectables!

Page 20: Supply Side West

What You Should Know!•  Always administered by a trained physician or nurse

•  Know the potential side effects

•  Explain expected results to your clients

•  Build a book of client before & after photos

•  Learn how to complement injections with other spa services to maintain skin’s youth

•  Know when to stop – i.e. lip injections

Injectables!

Page 21: Supply Side West

•  Clinically Proven •  Complements Treatment

•  Create Your Own

Products That Make a Difference!

Page 22: Supply Side West

Clinically Proven!

Select products that have undergone clinical testing and provide real, measurable results.

Select lines that use technology and special active ingredients to yield the best results for your clients.

Page 23: Supply Side West

New Ingredients & Technology!Skin Lightening!SabiWhite™ by Sabinsa Corporation is a natural and multi functional skin lightening/brightening compound:

• Efficiently prevents the formation of free radicals •  Kills preformed free radicals •  Protects skin cells from UV damage •  Reduces and protects against inflammation •  Superior to that of synthetic Vitamin E (Trolox, research report 1998) •  In vitro studies show that SabiWhite inhibits Tyrosinase •  Superior to the lightening abilities of Kojic Acid

Page 24: Supply Side West

SabiWhite ™!

Page 25: Supply Side West

Clinically Proven Products!What does this mean for you and the client?!  Make bold statements about your products efficacy

  Proven Results that are backed by clinical testing

  True change for your client’s skin

  Provide trust and safety for your client

Page 26: Supply Side West

•  3 Advanced Treatments

•  3 Lasers

•  1 Injectable

•  3 products

Combine Retail and Services!Create a Package!

Page 27: Supply Side West

Create Your Own!

Skin Care Line!

Page 28: Supply Side West

Develop Your Own Line!•  Concept What is your idea? Is it unique? What will it bring to the market? Who is your target customer and market?

•  Research Who is your competition? What is their pricing & distribution? How will you compete?

•  Pricing / Planning What is your budget? What will your products cost? How will you distribute? Logistics?

•  Sourcing / Gathering Source components, vendors, gather quotes, get samples.

•  Development Who will make your products? How do you choose a manufacturer?

•  Artwork What is your look? Who will develop it for you?

•  Testing What are you testing for? Who will do it? Will you make claims?

•  Launch Launch your line, get PR, make money!

Get the help of a consultant to guide you through the process!

Page 29: Supply Side West

A New Trend: !Anti-Aging Destination Spas!

Page 30: Supply Side West

Trend: Anti-Aging Centers

headed by world renowned specialists with

treatments based on the latest

medical findings and research

Wellness&Longevity

Escape & Rejuvenate!

Page 31: Supply Side West

Naturopathic Physician •  Nutriceutical Agents •  Nutritional Therapies

•  Homeopathic Medicines •  Herbal Remedies

•  Hydrotherapy •  Manipulative therapy

•  Pharmacology

Types of Services Offered!

Esthetic Services •  Massage •  Facials

•  Facial Fillers •  Laser Treatments

Anti-Aging Center!

Page 32: Supply Side West

Alternative Therapies •  Traditional Chinese Medicine

• Ayurveda •  Osteopathy

•  Unani Medicine

Holistic Therapies •  Reiki Healing

•  Foot Reflexology •  Polarity Therapy

•  Craniosacral Bodywork •  Sound Therapy

•  Gemstone Healing

Anti-Aging Center!Types of Services Offered!

Page 33: Supply Side West

AMEANN SOLUTIONS

www.ameann.com

Finding Solutions for the Beauty Industry