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Silken Fashion trends this New Year and what’s in-store for silk saree aficionados. The effervescent silk saree is a must have accessory in every Indian women’s wardrobe. From the young girls to old dames alike all have a weak spot for silk and silk sarees. Chennai is the hub for silk sarees especially Kancheepuram silk sarees and Wedding silks, there is so much variety, color and designs to choose from over here. Silk sarees are synonymous with Chennai so much, that women travelers will always include a shopping trip during a stop-over here. Among the numerous silk houses and silk traders, Pothy’s stands a class apart. Simply because of the vibrant range of silk sarees that it houses, the service factor, the cost and most importantly the quality of their silks. While buying silk sarees one must be aware that the silk being purchased in genuine, this we can ensure by opting for sarees with Silk mark. It is easy to be swayed by a mirage of colors, cheap silk prices and

Silken fashion trends for this Newyear!

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Page 1: Silken fashion trends for this Newyear!

Silken Fashion trends this New Year and what’s in-store for silk saree aficionados.

The effervescent silk saree is a must have accessory in every Indian women’s wardrobe. From the young girls to old dames alike all have a weak spot for silk and silk sarees. Chennai is the hub for silk sarees especially Kancheepuram silk sarees and Wedding silks, there is so much variety, color and designs to choose from over here. Silk sarees are synonymous with Chennai so much, that women travelers will always include a shopping trip during a stop-over here. Among the numerous silk houses and silk traders, Pothy’s stands a class apart. Simply because of the vibrant range of silk sarees that it houses, the service factor, the cost and most importantly the quality of their silks.

While buying silk sarees one must be aware that the silk being purchased in genuine, this we can ensure by opting for sarees with Silk mark. It is easy to be swayed by a mirage of colors, cheap silk prices and attractive fake zari designs, but every saree that glitters is not pure silk. The quality and durability of Pothy’s silk sarees is testament to that fact that time and again families and women across all generations shop at Pothy’s for their perfect silk saree for every important occasion. From festival silk sarees to wedding silk sarees you will be blown away by the diverse

Page 2: Silken fashion trends for this Newyear!

choices and price range available for women shoppers at Pothy’s silks.

The latest trends in the kancheepuram silk saree fashion scene for the New Year include bold and bright colors, eclectic dual color combinations with the pallu having a different color and design from the body, glimmering zari borders and paired with fashionable blouses of different materials like net, glitter and printed silk. Some women find the traditional kancheepuram silks to be heavy and hard to drape, such women can opt for Mysore Silk

sarees which are smooth to drape and cling to the body flaunting your curves. Mysore silk is known for its traditional simplicity and aesthetic appeal; they are available in a variety of colors and can be worn for different occasions.

Printed silk sarees is another forte of Pothy’s where women shoppers can choose from a wide variety of prints from exiting geometric patterns, animal and bird forms, floral prints and modern printed forms. The printed silks are a fashion canvas and Pothy’s specializes in bringing creativity to the forefront with a wide variety of color combinations and designs to flaunt this New Year season.

Contact Info:

Pothys Traditional,

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No: 15, Nageswara Rao Road, Panagal Park,

Chennai - 600 017. Tamil nadu, India

www.pothys.com