Upload
pawshpal-com
View
799
Download
0
Embed Size (px)
DESCRIPTION
http://pawshpal.com/campaigns/ol-boys-last-dying-wish/ - Save Our Street Dogs (“SOSD”) Charity Organization, (Singapore) - Fundraising / Outreach Program by Dr. Siew Tuck Wah, Irene Toh, Tony Tan, Vanessa Tan.
Citation preview
Save Our Street Dogs (“SOSD”) Charity Organization, Singapore September 2013
Contents
1. Introduction 2. Background of SOSD 3. Milestones of SOSD 4. Our Organization Chart 5. Our People 6. What We Do 7. Use of Funds 8. Sources of Funds 9. SOSD Outreach Program 10.Rationale for Seeking Additional Funds 11. Funding Requirements 12. How Funds Will Be Used 13. How SOSD Can Help You
Introduction
How many dogs were put to sleep in 2012?
1,500
Introduction
How many animals were abandoned in 2012?
1,828
Background of SOSD
Small group of like-minded people (feeders and rescuers) came together with the purpose of pursing change and to advocate better welfare for street dogs in Singapore Group of 4-5 middle aged women came together and felt the need to establish a group to help street dogs. Each contributed SG$50 towards the startup of SOSD.
Initially the funds were used to buy food for the stray dogs that the initial group of members were feeding SOSD faced a lot of obstacles and roadblocks which did not allow them to make changes to the animal welfare scene in Singapore unless it is registered SOSD proceeded to register as a society
Milestones of SOSD
Jul 2011
23 Apr 2013
Sep 2013
SOSD was founded
Feb 2012 Registered as a society
Registered as a charity
Repositioned as humane society with interest in street dogs
Apr 2018 and beyond Aim to register as IPC and be the leading humane society in Singapore
Our Organization Chart
Dr. Siew Tuck Wah
(President)
Vanessa Tan
(Secretary)
Tony Tan
(Asst Hon. Secretary)
Irene Toh
(Treasurer)
TBA
(Audit & Compliance)
ADAC team
Our Organization Chart
ADAC Team
Public Relations & Education Outreach
Education & Outreach
Fundraising
IT - Facebook, Twitter, website
SOSD Rehabilitation Centre
Volunteers
Training and Rehabilitation
Rescue & Operations
Events
Re-homing & Fostering
Logistics/ Transport
SOS/ Medical
Sterilization
Our People – ADAC Team
Name: Dr. Siew Tuck Wah Designation: President Dr. Siew is an aesthetics physician practising at The Sloane Clinic since 2010. He is an avid proponent of anti-aging medicine and non-invasive aesthetics treatments with a special interest in fillers and lasers. With many years of experience in anti aging medicine, he has garnered the trust and support of his patients. Dr. Siew heads SOSD and he is involved in formulating national animal welfare policies by actively engaging with government agencies to redesign the policies which will enhance the treatment of strays in Singapore and integrating them into society.
Name: Irene Toh Designation: Treasurer Irene is a full-time Mathematics tutor. She enjoys working with numbers and loves being around children. A dedicated home tutor, she has helped many children build their confidence in Mathematics. Irene is the Treasurer of SOSD. As a certified Internal Quality Auditor, she helps to set up proper documentation in accordance with the rules of Charity and IPC audit.
Our People – ADAC Team
Name: Tony Tan Designation: Asst Hon. Secretary Tony is a business development manager in the bicycle industry and also a qualified cycling coach. Another role he fulfils is teaching. He teaches kids and adults how to ride. As Tony was a teacher in the past, he loves this aspect of his work. When his schedule permits, he writes motoring articles for The Straits Time and Torque – publications of SPH. In SOSD, Tony manages a team of volunteers who handles all of SOSD’s transport and logistics needs.. He keeps track of inventories of the charity and he is also the Assistant Honorary Secretary where he assists the President and administrative team with the day-to-day running of the charity.
Name: Vanessa Tan Designation: Secretary Vanessa is the Subject Head (Information and Communication Technology) at Anglo-Chinese School (Primary). She has 12 years of teaching experience and is currently a Chinese Language teacher in the Gifted Education Programme., In SOSD, Vanessa is a management committee member wherein she is in charge of central database and statistics. In addition, she is also the coordinator for shelter volunteers and supports in the rehabilitation and training of dogs. She is also in charge of the Bukit Brown Cemetery Sterilization Project and supports the SOS team for dog rescue.
What We Do
• Respond to SOS calls from public
• Help street dogs and abandoned dogs in distress
Rescue
• Send rescued dogs to the vet for checkup and administer the necessary medication
• Medical procedures include: sterilization, full body checkup and vaccination etc.
Treat
• Our team of animal behaviorist will assess the dogs and provide necessary training to ensure that they are friendly to humans and other animals
• They ensure that bad behavior is minimized and train them to interact with people
Rehabilitate
What We Do
• Our team of re-homers will actively look out for fosterers and adopters
• They will match the profile of the dogs we have on hand against the needs of the adopters or fosterers
Re-home
• Work closely with government agencies such as AVA, NEA and MOE to review and improve animal welfare policies in Singapore
Redesign Government Policies
• To reach out to the public to change their perception on stray dogs and their behavior
• To tap into the education institutions and create awareness by understanding more about SOSD thereby allowing them to have a more holistic education
Public Outreach and Education
Use of Funds
Body Checkup and Sterilization
• New dogs brought into SOSD must go through a series of check ups
• May include vaccination
Kennel Rental
• Large part of SOSD funds are used for kennel rental
• Almost 23% of the total costs needed to keep SOSD operational go to kennel rental
Food For Dogs
• Food supply for kennel dogs is limited and we need to seek for food donation constantly
• About 4% of the total costs needed to keep SOSD operational are for food
Operational Costs
• Electrical bills and worker salary etc
Publicity Costs
• Funds are required to print flyers, brochures and any other advertising materials
Sources of Funds
Adoption Drives
Featured dogs
Ongoing public
donation Sponsorships
SOSD Outreach Program
ADAC Team
Public Relations & Education Outreach
Education & Outreach
Fundraising
IT - Facebook, Twitter, website
SOSD Rehabilitation Centre
Volunteers
Training and Rehabilitation
Rescue & Operations
Events
Re-homing & Fostering
Logistics/ Transport
SOS/ Medical
Sterilization
SOSD Public Relations & Outreach
Established in Sep 2013 to undertake the responsibility of reaching out to the public and education institutions and aims to stop animal suffering due to cruelty and other reasons.
• Seek corporate sponsorship
• Originate fundraising events
• Establish close ties with other Animal Welfare Groups
Public Relations
• Work with education institutions to provide holistic education
• Establish CCA/ interest groups in schools relating to animal welfare
Education Outreach
Rationale for Seeking Additional Funds
• Rescuing more dogs because SOSD has become first point of contact for public
Number of rescued dogs expected to rise
• Suppliers are increasing the prices of food
• Our order is also increasing due to the increasing number of dogs in kennel
Kennel food prices expected to rise
• With the increasing number of dogs SOSD is saving, vet bills are also expected to increase exponentially
Veterinary bills are expensive
• Improve public safety by trapping and removing street dogs – Estimated to cost SG$80,000
• Building of world-class sanctuary for animals and adoption centre – Estimated to cost SG$3M
• Nationwide sterilization project for street dogs
New initiatives
Funding Requirements – FY2012/13
Top 5 items with highest operating costs incurred in FY2012/13
Items Description Costs (in SGD)
1 Rescue Works (including Veterinary Bills) 54,490.00 2 Long-term Boarding 18,625.00 3 Maintenance Charges (Utilities, Salary) 13,192.00 4 Miscellaneous (including shelter renovations) 9,299.00 5 Food 3,761.00 Total: 99,367.00
Funding Requirements – FY2013/14
Expected expenses to be SG$350,000
47%
23%
2%
3%
8%
3%2% 12%
Expenses Allocation for FY2013/14Veterinary bills
Long-term Boarding - SRC 1 and SRC 2
Maintenance of kennel
Food for kennel dogs
Workers' allowance
Equipment
Funding Requirements – Sterilization Project
Number of stray dogs in Singapore: More than 7,000
Projected number of stray dogs that will be sterilized: 2,500
Cost of sterilizing a stray dog (including post-op care): SG$450
Expected funds required:
SG$1,200,000
How Funds Will Be Used
Nationwide Sterilization
Program
Veterinary bills
Building of animal sanctuary
and adoption centre
Trap and removing stray
dogs
Operational costs to run SOSD
How Funds Will Be Used
How SOSD Can Help You
Consumers increasingly expect companies to give back to community Companies want to be seen as good corporate citizens SOSD has strong outreach to public and several educational institutions Possibly the only humane society that reaches out to public by giving talks and organizes regular events – open house, adoption drives and other fundraising events SOSD plays the “change agent” role in the animal welfare of Singapore
How SOSD Can Help You - Benefits
• Set yourself apart from the rest by supporting a humane society with an interest in animal welfare (street dogs)
• Distinctive qualities represent considerable competitive advantage to your brand
Brand differentiation
• Strategic change of advertising method and environments
• Additional qualities to distinguish your brand from another
Changing/ Strengthening brand image
• Tap on SOSD’s active networks on facebook, adoption drives, open house etc
Increase visibility to market
• Studies done by Third Sector UK (28 May 2013) showed that 82% of consumers would be affected by whether a company is engaged with charities if faced with a choice
• 47% likely buy from companies that donated money to a charity
Emphasize corporate responsibility
How SOSD Can Help You - Benefits
• Effective low-cost marketing method to develop sales opportunities among animal welfare community
• Interacting and tapping your name to wider group of consumers through our advertising and marketing via online and offline avenues
Establish wider networks
• Having social responsibility gives consumers comfort that the company genuinely care for people and societal development
Enhancing company’s credibility
• Tap into a niche market – animal welfare especially on dog welfare
• Greater outreach to a specific but strong and wide group of people
Targeting a niche market
Summary
How You Can Help SOSD?
Sponsorship of kennel rental Sponsorship in kennel food Sponsorship in veterinary bills Cash donations Dog sponsorship
How SOSD Can Help Your Business?
Brand differentiation Changing/ strengthening brand image Increasing visibility to market Highlighting corporate responsibility Establishing wider networks Enhancing company’s credibility Targeting a niche market