Save Our Street Dogs (“SOSD”) Charity Organization, Singapore September 2013

Contents

1. Introduction 2. Background of SOSD 3. Milestones of SOSD 4. Our Organization Chart 5. Our People 6. What We Do 7. Use of Funds 8. Sources of Funds 9. SOSD Outreach Program 10.Rationale for Seeking Additional Funds 11. Funding Requirements 12. How Funds Will Be Used 13. How SOSD Can Help You

Introduction

How many dogs were put to sleep in 2012?

1,500

Introduction

How many animals were abandoned in 2012?

1,828

Background of SOSD

Small group of like-minded people (feeders and rescuers) came together with the purpose of pursing change and to advocate better welfare for street dogs in Singapore Group of 4-5 middle aged women came together and felt the need to establish a group to help street dogs. Each contributed SG$50 towards the startup of SOSD.

Initially the funds were used to buy food for the stray dogs that the initial group of members were feeding SOSD faced a lot of obstacles and roadblocks which did not allow them to make changes to the animal welfare scene in Singapore unless it is registered SOSD proceeded to register as a society

Milestones of SOSD

Jul 2011

23 Apr 2013

Sep 2013

SOSD was founded

Feb 2012 Registered as a society

Registered as a charity

Repositioned as humane society with interest in street dogs

Apr 2018 and beyond Aim to register as IPC and be the leading humane society in Singapore

Our Organization Chart

Dr. Siew Tuck Wah

(President)

Vanessa Tan

(Secretary)

Tony Tan

(Asst Hon. Secretary)

Irene Toh

(Treasurer)

TBA

(Audit & Compliance)

ADAC team

Our Organization Chart

ADAC Team

Public Relations & Education Outreach

Education & Outreach

Fundraising

IT - Facebook, Twitter, website

SOSD Rehabilitation Centre

Volunteers

Training and Rehabilitation

Rescue & Operations

Events

Re-homing & Fostering

Logistics/ Transport

SOS/ Medical

Sterilization

Our People – ADAC Team

Name: Dr. Siew Tuck Wah Designation: President Dr. Siew is an aesthetics physician practising at The Sloane Clinic since 2010. He is an avid proponent of anti-aging medicine and non-invasive aesthetics treatments with a special interest in fillers and lasers. With many years of experience in anti aging medicine, he has garnered the trust and support of his patients. Dr. Siew heads SOSD and he is involved in formulating national animal welfare policies by actively engaging with government agencies to redesign the policies which will enhance the treatment of strays in Singapore and integrating them into society.

Name: Irene Toh Designation: Treasurer Irene is a full-time Mathematics tutor. She enjoys working with numbers and loves being around children. A dedicated home tutor, she has helped many children build their confidence in Mathematics. Irene is the Treasurer of SOSD. As a certified Internal Quality Auditor, she helps to set up proper documentation in accordance with the rules of Charity and IPC audit.

Our People – ADAC Team

Name: Tony Tan Designation: Asst Hon. Secretary Tony is a business development manager in the bicycle industry and also a qualified cycling coach. Another role he fulfils is teaching. He teaches kids and adults how to ride. As Tony was a teacher in the past, he loves this aspect of his work. When his schedule permits, he writes motoring articles for The Straits Time and Torque – publications of SPH. In SOSD, Tony manages a team of volunteers who handles all of SOSD’s transport and logistics needs.. He keeps track of inventories of the charity and he is also the Assistant Honorary Secretary where he assists the President and administrative team with the day-to-day running of the charity.

Name: Vanessa Tan Designation: Secretary Vanessa is the Subject Head (Information and Communication Technology) at Anglo-Chinese School (Primary). She has 12 years of teaching experience and is currently a Chinese Language teacher in the Gifted Education Programme., In SOSD, Vanessa is a management committee member wherein she is in charge of central database and statistics. In addition, she is also the coordinator for shelter volunteers and supports in the rehabilitation and training of dogs. She is also in charge of the Bukit Brown Cemetery Sterilization Project and supports the SOS team for dog rescue.

What We Do

• Respond to SOS calls from public

• Help street dogs and abandoned dogs in distress

Rescue

• Send rescued dogs to the vet for checkup and administer the necessary medication

• Medical procedures include: sterilization, full body checkup and vaccination etc.

Treat

• Our team of animal behaviorist will assess the dogs and provide necessary training to ensure that they are friendly to humans and other animals

• They ensure that bad behavior is minimized and train them to interact with people

Rehabilitate

What We Do

• Our team of re-homers will actively look out for fosterers and adopters

• They will match the profile of the dogs we have on hand against the needs of the adopters or fosterers

Re-home

• Work closely with government agencies such as AVA, NEA and MOE to review and improve animal welfare policies in Singapore

Redesign Government Policies

• To reach out to the public to change their perception on stray dogs and their behavior

• To tap into the education institutions and create awareness by understanding more about SOSD thereby allowing them to have a more holistic education

Public Outreach and Education

Use of Funds

Body Checkup and Sterilization

• New dogs brought into SOSD must go through a series of check ups

• May include vaccination

Kennel Rental

• Large part of SOSD funds are used for kennel rental

• Almost 23% of the total costs needed to keep SOSD operational go to kennel rental

Food For Dogs

• Food supply for kennel dogs is limited and we need to seek for food donation constantly

• About 4% of the total costs needed to keep SOSD operational are for food

Operational Costs

• Electrical bills and worker salary etc

Publicity Costs

• Funds are required to print flyers, brochures and any other advertising materials

Sources of Funds

Adoption Drives

Featured dogs

Ongoing public

donation Sponsorships

SOSD Outreach Program

ADAC Team

Public Relations & Education Outreach

Education & Outreach

Fundraising

IT - Facebook, Twitter, website

SOSD Rehabilitation Centre

Volunteers

Training and Rehabilitation

Rescue & Operations

Events

Re-homing & Fostering

Logistics/ Transport

SOS/ Medical

Sterilization

SOSD Public Relations & Outreach

Established in Sep 2013 to undertake the responsibility of reaching out to the public and education institutions and aims to stop animal suffering due to cruelty and other reasons.

• Seek corporate sponsorship

• Originate fundraising events

• Establish close ties with other Animal Welfare Groups

Public Relations

• Work with education institutions to provide holistic education

• Establish CCA/ interest groups in schools relating to animal welfare

Education Outreach

Rationale for Seeking Additional Funds

• Rescuing more dogs because SOSD has become first point of contact for public

Number of rescued dogs expected to rise

• Suppliers are increasing the prices of food

• Our order is also increasing due to the increasing number of dogs in kennel

Kennel food prices expected to rise

• With the increasing number of dogs SOSD is saving, vet bills are also expected to increase exponentially

Veterinary bills are expensive

• Improve public safety by trapping and removing street dogs – Estimated to cost SG$80,000

• Building of world-class sanctuary for animals and adoption centre – Estimated to cost SG$3M

• Nationwide sterilization project for street dogs

New initiatives

Funding Requirements – FY2012/13

Top 5 items with highest operating costs incurred in FY2012/13

Items Description Costs (in SGD)

1 Rescue Works (including Veterinary Bills) 54,490.00 2 Long-term Boarding 18,625.00 3 Maintenance Charges (Utilities, Salary) 13,192.00 4 Miscellaneous (including shelter renovations) 9,299.00 5 Food 3,761.00 Total: 99,367.00

Funding Requirements – FY2013/14

Expected expenses to be SG$350,000

47%

23%

2%

3%

8%

3%2% 12%

Expenses Allocation for FY2013/14Veterinary bills

Long-term Boarding - SRC 1 and SRC 2

Maintenance of kennel

Food for kennel dogs

Workers' allowance

Equipment

Funding Requirements – Sterilization Project

Number of stray dogs in Singapore: More than 7,000

Projected number of stray dogs that will be sterilized: 2,500

Cost of sterilizing a stray dog (including post-op care): SG$450

Expected funds required:

SG$1,200,000

How Funds Will Be Used

Nationwide Sterilization

Program

Veterinary bills

Building of animal sanctuary

and adoption centre

Trap and removing stray

dogs

Operational costs to run SOSD

How Funds Will Be Used

How SOSD Can Help You

Consumers increasingly expect companies to give back to community Companies want to be seen as good corporate citizens SOSD has strong outreach to public and several educational institutions Possibly the only humane society that reaches out to public by giving talks and organizes regular events – open house, adoption drives and other fundraising events SOSD plays the “change agent” role in the animal welfare of Singapore

How SOSD Can Help You - Benefits

• Set yourself apart from the rest by supporting a humane society with an interest in animal welfare (street dogs)

• Distinctive qualities represent considerable competitive advantage to your brand

Brand differentiation

• Strategic change of advertising method and environments

• Additional qualities to distinguish your brand from another

Changing/ Strengthening brand image

• Tap on SOSD’s active networks on facebook, adoption drives, open house etc

Increase visibility to market

• Studies done by Third Sector UK (28 May 2013) showed that 82% of consumers would be affected by whether a company is engaged with charities if faced with a choice

• 47% likely buy from companies that donated money to a charity

Emphasize corporate responsibility

How SOSD Can Help You - Benefits

• Effective low-cost marketing method to develop sales opportunities among animal welfare community

• Interacting and tapping your name to wider group of consumers through our advertising and marketing via online and offline avenues

Establish wider networks

• Having social responsibility gives consumers comfort that the company genuinely care for people and societal development

Enhancing company’s credibility

• Tap into a niche market – animal welfare especially on dog welfare

• Greater outreach to a specific but strong and wide group of people

Targeting a niche market

Summary

How You Can Help SOSD?

Sponsorship of kennel rental Sponsorship in kennel food Sponsorship in veterinary bills Cash donations Dog sponsorship

How SOSD Can Help Your Business?

Brand differentiation Changing/ strengthening brand image Increasing visibility to market Highlighting corporate responsibility Establishing wider networks Enhancing company’s credibility Targeting a niche market