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Michael Langguth

@poqstudio

Apps & websites for fashion

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Shopping is going mobile

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Why mobile apps & websites?

1. 20% of all online traffic comes from mobile devices.

2. Fashion is the most popular category in mobile shopping.

3. Nearly half (43%) of all 25-34 year olds have bought or plan to buy fashion on their mobile phone

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We find that most fashion consumers are shopping on

iPhone and iPad (90%)(Although we are

developing Android versions!)

What about Android?

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The main advantages of an app over a mobile website are:

It’s a better experience –smooth and quick to use.

It works offline, so customers can browse without an internet connection.

You can send push notifcations –just like text messaging your customers.

Apps vs mobile websites

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Would my brand benefit from an app?

• Are high-res, beautiful images important to your brand?

• Do you have or plan to have a strong following on social media?

• Do you have increasing mobile traffic on your website?

We find that brands get roughly as many downloads as they have social media followers, so if online marketing is important to your brand, an app could be the way to go.

Case study: Tatty Devine@poqstudio

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Tatty Devine promoted their app by:• Offering a giveaway for anyone who

downloaded the app and bought something in the first weekend.

• Putting links to it on their website, newsletter, and social media sites.

• Sending out push notifications about flash sales and new products.

Download the Tatty app here

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13,000 downloads 11,000 push subscribers

Great for flash sales

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Shoppable + no bugs = good ratings!

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• Use Twitter to woo celebrities – and then make the most of any famous connections

• Listen to your customers and see what they want

• Use social media to respond– be as quick and as helpful as possible

• Find the channels that work for you and stick to them, but don’t be afraid to experiment

• Clever discounting can work wonders and boost sales Online marketing –

Tatty Devine’s Top Tips

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• Check your webshop stats to see how much mobile traffic you’re currently getting

• First step is a mobile website which will work on all platforms. Then an iPhone/iPad app is a must for online businesses that want to grow.

• Choose your developer carefully – ask to see their portfolio to check that they’ve made apps before.

• Don’t be scared – mobile is a great opportunity!

Getting mobile ready- Poq Studio’s Top Tips

1. We create the app to match your company branding

2. Product information is synced from your website.

3. You'll get final approval on all app details.

4. Poq submits the app to the Apple Store.

5. Your customers will be shopping from your app before Christmas!

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How does it work?

Packages Designer BrandEnterprise

Max SKUs 100 2,000 25,000

High-res pictures

Yes Yes Yes

iPhone & iPad app

Yes Yes Yes

Android app* - Yes YesAnalytics Basic Premium Bespoke

Custom design Icon, Loading screen & Header

Icon, Loading screen & Header

Bespoke

Integration - Magento Compatible

Bespoke

Up-front fee £400 £2000 £6000

Monthly cost £70 £200 £400* to be launched Dec’12

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