First row view

L'Officiel – the most prestigious French fashion magazine places Serbia on the map of countries where it has been the brand of fashion, style and luxury for the past 80 years.

EDITIONS AROUND THE WORLD

FRANCE

• L’Officiel is printing on high quality paper on 250 pages at the price of only 150,00 CSD.

RUSSIA

GREECE

INDIA

CHINA

KOREA

TURKEY

2008 SERBIA

• Monthly publishing dynamics.

• Copies: 25,000

• Published for the first time by the Max Bruhnes Publications back in 1921 in Paris, L'Officiel conquers the market by its elitist note, targeting sales and promotion of haute couture exclusively.

• Its initial concept and idea has not been changed by the takeover of Jalou Publishing Family in 1971 with the exception of distributing the magazine in French, English and Spanish from then on. To the credit of COLOR PRESS GROUP - L’Officiel is being published in Serbian starting the end of April 2008.

• By its unchanged status L’Officiel creates trends, establishes styles and it is widely renowned for its influence in expanding elegance and beauty around the world.

•To its readers this specialized magazine offers information on creativity of designers from around the world, who have created nearly all items used in everyday life. Whether someone supports new chic or street glamour, retro or sport luxury, each individual finds his or her lifestyle, fantasy or fetish in fashion.

MAGAZINE CONCEPT

•“L’Officiel” invites its readers to set out on a journey towards entertaining, fantasy, inspirational, glamorous and seducing game called – FASHION.

•The Serbian version of the oldest French fashion magazine. The prestige of this “octogenarian” is comprised of three fundamental elements: theme focus on the world of fashion in all its diversity, tradition and family business – as “L’Officiel” is managed by the fourth generation of the Jalou family, the magazine founders.

•The reader of the Serbian “L’Officiel” is a well-to-do woman, aged thirty and above. She is educated and wealthy. Whether or not she has a career, she is interested in fashion trends. She is informed about current happenings on the world fashion scene through reading foreign magazines. She is able to travel and she has a habit of spending money on fashion clothes brands. Her social life is active enough so that she wants to wear labeled clothes for each occasion, whether it is to the gym or when she goes out at night.

READER’S PROFILE•We have defined the Serbian “L’Officiel” as the magazine which will represent the best of the best, i.e. “The best your money can buy in Serbia”, and therefore its target audience implies rich women.

LAYOUT

LAYOUT

ADVERTISING•By its exclusivity and long tradition L’Officiel represents a magazine that along with the common advertising results, offers a possibility of creating better brand market positioning as well as achieving better ratings and the image itself of the brand in question.

•Concept envisioned monthly subject matter relevancy of the magazine and price determined accessibility, along with finely planned promotional campaign will make the Serbian edition of L’Officiel take the first place in the matters of style and fashion. The fact that this magazine will have no competition on the Serbian market only adds to and supports the initial idea of L’Officiel as the fashion guru among the printed editions.

Enjoy the view from the first row