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The Funky Buddha brand was founded in 2003

through the passion and intuition of a team of

three friends and young entrepreneurs from

Greece.

A trip to Katmandu, hub of Nepal's traditional

culture and arts, its striking mountain view and

its ambiance of spirituality, combined with thevibrant attitude of the founders made the idea

very simple. To pool their aspirations, skills

and values and focus them on the research

and realization of a brand that embraces the

feel good factor as its unique and distinctive

value.

A gold laughing Funky Buddha became the

brand’s symbol and an inspiration for what has

become a highly successful idea: to make

great garments that suit every individual, reflect

ones personality and make you feel at ease.

Young, obsessed with all things surrounding us, street culture, music, art, fashion, travelling, clothes and

of course feeling and looking good. This is a pretty good synopsis of the mindset and priorities of the founders of FUNKY BUDDHA® back in the day.

The brand was launched during summer 2003

and its tees and cargo shorts became directly a

hit. In just a few short years and with the

collection becoming richer and more complete

the commercial success of the Greek company

took off.

Funky Buddha has become in a short period of

time the cult brand for those who love to wear

clothes inspired by values such as freedom,

respect for the individual and respect for the

environment.

It currently opened its first own shop and holds

more than 300 points of sale in the Greek

market. In 2010 the brand was also distributed

to Spain, Belgium, the Netherlands and

Germany through individual retails who saw the

potential at their first international meeting with

the brand at CPD Signatures fair in Dusseldorf.

Every season Funky Buddha creates a

wardrobe brimming with ideas, in tune

with the latest trends and inspired by its

values. Its products are of high quality,

rich in detail, uplifting in attitude but also

affordable .

It has created a hype in outerwear such

as Polo's, jersey’s, shorts, fleece, jackets

and pulls and recently it has launched its

jeans series fully tuned with the overall

Funky looks

Conceded for a Young, dynamic man, it

targets people who care about details

and quality, who love vintage and

always want to look good while

remaining themselves. Simply FUNKY!

The Funky Buddha Team

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Young, cutting-edge brand with loyal, rapidly expanding customer base

Over 300 points of sale in Europe

Wholesale sales of 6 million € in 2010, and a y2y increase of more than

10% over the last 5 years

New points of sale in 4 European markets in 2011

High-quality, fashionable, casual apparel with broad potential appeal

Target market: young metropolitan adults (20-32) in major urban markets

with disposable income

Demonstrated proof of concept locally with successful retail sales

Under-penetrated European market- immediate term goal of distributing

the brand in 2 new markets each year.

Long-term goal: to become a well established brand worldwide- amongst

the first names that consumers think of for casual, vintage menswear for

t-shirts, polo’s, sweatshirts, jeans, etc.

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Polo Shirts (WP: 8-13€ RRP: 24-39 €)

T-shirts, jerseys (WP: 5-7 € RRP: 15-25 €)

Jackets (WP: 18-25 € RRP: 59-79 €)

Cargo shorts (WP:12-18 € RRP: 35-49 €)

Shirts (WP:12-18 € RRP: 35-49 €)

Pants (WP:15-22 € RRP: 59-79 €)

Jackets (WP: 25-39 € RRP: 69-99 €)

T-shirts, jerseys (WP: 7-9 € RRP: 19-29 €)

Sweatshirts (WP: 13-20 € RRP: 39-59 €)

Pants (WP: 15-25 € RRP: 45-75 €)

Shirts (WP:15-20 € RRP: 45-65 €)

Knitwear (WP:10-20 € RRP: 35-65 €)

Jeanswear (WP: 20-25 € RRP: 59-79 €)

4WP: wholesale price RRP: recommended retail price

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40

30

20

0

10

Age

Fashionable Casual Street wear

FunkyBuddha

Scotch & Soda

No Excess Supreme being

Tommy

Hilfiger

Gio Goi

NZA

Bench

50

FredMello

Street wear

Fashionable

High Price

Low Price

• Bench

• Gio Goi

• Tommy Hilfiger• NZA

• Fred Mello

• Funky Buddha

• No Excess

• Scotch & Soda

• Blend

New apparel categories introduced: jeans and shirts collection introduced

in Winter 2010 with wide customer acceptance

New Brand launch in the European market and repositioning of the brand

to more upscale retailers in the Greek market

30 new points of sale in Greece

19 new points of sale in Europe (Netherlands, Belgium, Spain, Germany, Cyprus)

New agent in Netherlands and Belgium

First FUNKY BUDDHA store opening in Larissa city.

In-house product design and development and logistics operations

Own buying houses and management facilities in both China and

Bangladesh for adequate sourcing and quality control

Significantly upgraded management tools for design and product

development

Lead time decrease through introduction of CAD and the support of EDI.

New integrated PDM system that allows quick response to market

trends

Strong comparable sales results: 15% in 2010 on top of 12% in 2009

New product lines, new markets and accelerated expansion with significant investments in infrastructure and systems

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Grow wholesale customer base

Under penetrated existing urban markets in Europe and internationally

Find agents in new markets

Grow store base

2 new store openings in Athens

Opportunities in retail investment due to crisis in real estate market.

Franchise the Funky Buddha retail concept in the Greek market

Improve production efficiency with better supply chain management and

materials resource planning with ERP

Add missing categories and provide customer with more complete product

assortment (accessories and more bottoms)

Complete implementation of Hyperion Financial Management modules for

financial consolidation & reporting

planning & budgeting

improve execution through key management hires and growing the

organization

Expand brand awareness with new campaign and reach beyond initial

base of young urban adults

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Europe

Belgium

Germany

Spain

Netherlands

Greece

Cyprus

Athens

Thessaloniki

Lamia

Larissa

Patra

Ioannina

Leivadia

Volos

Aigion

Elassona

Katerini

Trikala

Kavala

Kastoria

Grevena

Kilkis

Drama

Xanthi

Florina

Veroia

Gianitsa

Ptolemais

Sparti

Tripolis

Argos

Nafplion

Igoumenitsa

Halkis

Kozani

Rhodes

Mykonos

Crete

Corfu

Girona

Ibiza

Tenerife

Gran Canaria

Cadiz

Hasselt (2)

Nicosia (2)

Latsia

Limassol (3)

Köln (2)

Düsseldorf (2)

Maastricht (1)

Attractive, underserved market segment with large potential

Unique brand concept with growing, global appeal

Strong product design and development team and total production control management

Investments in infrastructure in 2010 provide strong foundation for future growth

Perfect quality-design-price ratio as sustainable competitive advantage

Well positioned for consumer economic environment in 2010, and beyond

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