Men from 20 – 40 +

Hair , Skincare Products

And Cologne

A. Cost of print promotions (3 print ads in Esquire, GQ and Maxim

magazines)

USD $50,000

B. Cost of website and online presence and management

USD $12,000

C. Cost of social media and viral marketing (video)

USD $10,000

D. Cost of special event (Opening party)

Wine, drinks and snacks: USD $10,000

Invitation of male models (8 models): USD $30,000

Hiring PR company for the event: USD $10,000

Hiring event 15 helpers: USD $3,000

Hiring DJ to play music: USD $10,000

Total Cost: USD$135,000