TREND SPOTTING GREAT IDEAS • BUILDING A VIABLE PRODUCT LINE • CURRENT TRENDS • COLOR & STYLE FOR NEW LINES

Brian Hawkins – www.stylexplorers.com

TREND SPOTTING That Was Then

SOURCE … SAMPLE …

Celebrity – Rich & Fabulous Lauren Bacall (Slacks) Carey Grant (Ascot)

Fashion Houses & Runway Coco Chanel, Christian Dior

Storefront – Window Shopping

Bonwit Teller to Bloomingdales

Fashion Magazines Vogue, ELLE, GQ

Evolutionary Change Styles Evolved Over Time

Department Store Where One Purchased Defined Style

Lifestyle Evening Elegance to Saturday Sails

TREND SPOTTING This is NowSOURCE … SAMPLE …

Look at Me – The Democratization of Style through Fashion Blogs

http://whatiwore.tumblr.com/ Jessica Schroeder • http://hisnameisrobz.com/category/fashion/ RobZ •

Boutique Couture – Rise of the Boutique Designer

http://www.stylexplorers.com/site/report/1892 Tom Binns & The First Lady •http://hernicheproducts.com/ Bagonia & Birch •

Street Style – Spotting Rising Trends at the Street Level

http://thesartorialist.blogspot.com/The Sartorialist •http://www.stylexplorers.com/site/report/1945 ILook - Israeli Street Fashion•Trend-Spotting Sites http://www.stylexplorers.com/ StyleXplorer • http://www.look-look.com/look/index.html Look-Look

TREND SPOTTING This is NowSOURCE … SAMPLE …

Revolutionary – Styles Turn on a Dime

http://www.stylexplorers.com/site/report/1893 Uniqlo Pops Up in Paris •http://www.stylexplorers.com/site/report/1907 Brand New Stores Pop Up Everywhere •Concept Stores – Bringing

Form to Fiction

Music & Video Lead Lifestyle --

http://www.colette.fr/ Colette Paris • http://www.stylexplorers.com/site/report/317 Sample Lab Tokyo •http://www.dianneo.com/main.htm Dianne O Boutique •http://www.stylexplorers.com/site/report/275 Mark Ecko •http://www.stylexplorers.com/site/report/789 Insight 51 (NZ) •http://www.stylexplorers.com/site/report/1762 Dior “La Vie en Rose” •

Nostalgia: Comfort from Bygone Eras

Renaissance Retro: http://www.stylexplorers.com/site/report/1916 (Franck Sorbier)

Baroque Back to the Future: http://www.stylexplorers.com/site/report/1923 (Acrila Furnishings)

Popular Culture:Wall Art to Street Smart

Street Art: http://www.stylexplorers.com/site/report/1899 (Adidas Momo Y-3)

Musical Moods Inspire: http://www.stylexplorers.com/site/report/275 (Mark Ecko)

Rough & Ready: Retro Beats Metro

Apres Ski Style to Boot: http://www.stylexplorers.com/site/report/1942 (f-troupe)

From Foreign Legion to Urban Region: http://www.stylexplorers.com/site/report/1940 (Paladium)

New Elegance: Return of the Classics

Roman Sculpture: http://latimesblogs.latimes.com/alltherage/2009/10/paris-fashion-week-lanvin-spring-2010.html (Lanvin, Alber Elbaz)

Greek Goddess: http://www.girlawhirl.com/Runway/Sophia-Kokosalaki-at-Spring-2010-Paris-Fashion-Week.aspx (Sophia-Kokosalaki)

Military Mania: The March Continues

La Guerre is de Rigeur: http://www.balmain.com/ (Balmain, Christophe Decarnin)

Once You Know…What Next

Know Before You Go: Create a Business Plan

Start with the Consumer “What’s their Pain?” (Needs & Wants)

Is there Space in the Marketplace? Great Plans Lead to Investment &

Success Network & Build Your Follower Base Listen! Learn! Then Lead!