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2014728() 株式会社ソーシャルカンパニー www.socialcompany.org 市川裕康 (@socialcompany) 国・英国などの海外 コミュニティ・マネジャー を巡るトレンドレポート CMX Summit バーチャル参加報告

Community Manager Meetup Tokyo 2014 Summer

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7/28に開催された『[2014夏]コミュニティマネージャー・ミートアップ』の際に使用したスライドを共有させて頂きます。 http://peatix.com/event/43822 当日の様子は http://togetter.com/li/699062 (乾巧二さん)にまとめられています

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  • 1. 2014728 www.socialcompany.org (@socialcompany) CMX Summit

2. socialcompany | www.SocialCompany.org NGO2010 / 20102013 Social Good 2012 ) 1994 1996 3. http://www.socialcompany.org/2013/05/14/onlinecommunity_dlabo/ 4. Happiness J Retention Return customers Referrals Product feedback http://cmxhub.com/the-fundamental-dierence-between-marketing-and-community/ 5. 39 meetup.com 6. 7. Etsy Know your creation myth. Strike a balance between tradition and reinvention. Begin within. Make your values tangible. Break boundaries. Show, dont tell. Etsy Morgan EvansValue and Impact Lead (joined as community manager intern) in 2009 8. Kickstarter Cindy Au, VP of Community at Kickstarter 30 82 Meet Cindy Au: The VP Who Built the Kickstarter Community Team from 5 to 30 People - http://bit.ly/1v44yE3 9. Trust Strategies from Robin Dreeke, Head of Behavioral Analysis for the FBI Learn about others priorities and goals. Put them rst. When you serve others, you immediately build trust. Ego suspension. Put your ego aside. It is all about the other person. Allow them to talk. Suspend your need to speak. Place their needs ahead of yours. When you serve others, they will want to serve you in return. Seek their thoughts and opinions. When you do this, you boost their ego and show that you trust them in return. FBI 10. Richard Millington http://www.feverbee.com/ 1000.4% 11. How To Build Addictive Online Communities - http://slidesha.re/1As7P3E 12. Richard: 15 90 J 13. Scott Heiferman, CEO of Meetup 14. 20 21 Kickstarter, Etsy, Uber, AirBnB.) 15. 16. J Jack Shepard 2008 * 150 17. Managing BuzzFeed's Community team Isolating needs for BuzzFeed's community and hiring new team members to address them Working closely with the Star.me team to help Star.me grow alongside BuzzFeed's community Working closely with BuzzFeed's Product team to isolate needs for Community and ensure that they're addressed Overseeing the Community Vertical (http:// www.buzzfeed.com/community) with a view to: surfacing top quality posts from users, growing the community, nurturing the best users and working with them to make original content Using the Community platform to help superstar users develop their talents at creating things for the Internet Helping the Community team create small-scale collaborative content and missions with a focus on engaging new and active users (example: http://www.buzzfeed.com/catesish/show-o- your-desk) Helping the Community team create larger-scale collaborative content and missions with a focus on going viral (example: http://www.buzzfeed.com/expresident/song-lyrics-as-google- maps-directions) Helping the Community team teach promising Community members how to make awesome buzz Focusing on new ways to dramatically increase trac from the Community vertical Helping to foster a fun, creative, unique culture among BuzzFeed's users Working with members of the editorial team to include Community in their work and to interact positively with Community members Helping to creatively deploy our large communities on Facebook, Twitter, and Tumblr in conjunction with the above The day to day role of the Director of Community would involve bzfd.it/1AnLlRl 18. Innovation Report New York Times Innovation Report - http://slidesha.re/1rgl0hX 19. CMX Summit20142SF, 6NY http://cmxsummit.com/ 20. http://sprint.feverbee.com/ Richard Millington Google, AirBnB, Fitbit, StackExchange 21. http://swarmconference.com.au/ 22. #CMGRHangout #CMGR ##CMGRJ ? 23. CMC(149 2013/1/28 http://www.socialcompany.org/2013/01/29/2013_cmadjp_meetup https://www.facebook.com/groups/cmcjp/ 24. 7/28 J http://togetter.com/li/699062 credit @ Photocredit@ Pachi 25. J http://www.socialcompany.org/mailmagazine/ @socialcompany [email protected] www.socialcompany.org