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Network Volunteer News Writers’ Meeting Wednesday, March 17, 2010 Hosted by: Denise LeBeau & Jennifer Hayes

Cathy Scott Presentation, Best Friends Animal Society

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Social media presentation by Cathy Scott, staff writer for @BFAS website & magazine, author of Pawprints of Katrina, true crime author of such books as The Killing of Tupac, Biggie Smalls, Death in the Desert, news hound & social media junkie. Pictured, Sissy, a puppy mill rescue, two dogs from Hurricane Katrina and other rescued dogs.

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Page 1: Cathy Scott Presentation, Best Friends Animal Society

Network Volunteer News Writers’ Meeting

Wednesday, March 17, 2010

Hosted by:

Denise LeBeau&

Jennifer Hayes

Page 2: Cathy Scott Presentation, Best Friends Animal Society

Cathy Scott … Best Friends Staff Writer,

Author & Social Media Junkie

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Branding: Be Consistent

CathyScott.com

CathyScott.blogspot.com

Twitter.com/CathyScott

Linkedin.com/in/cathyscott

myspace.com/cathyscott3

[email protected]

[email protected]

Facebook.com/CathyScott10

Be picky about your avatar

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Page 5: Cathy Scott Presentation, Best Friends Animal Society

How I got started on Twitter:Hammertime

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Tweeting a Book

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Tweeting Events & Causes:for example, Ali MacGraw

for book signing

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Saving Bella on Twitter

“URGENT: Very Small Spayed Female Chihuahua Needs Rescue/Adoption”

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A boy and his pigGoing viral:

Splashing new media

to right a wrong.

Anthony & Loopey

Page 10: Cathy Scott Presentation, Best Friends Animal Society

Do’s and Don’ts(or Twittetiquette)

• Be professional; remember, everyone can hear you

• Keep politics to yourself• Be personal but to a point• Be subtle (not too cheesy)• The “who cares” factor• Don’t over-market

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Tips• Use hashtags (eg, #pets, #fb, #li)

• Retweet often (RT)

• Connect Twitter to Facebook, LinkedIn, MySpace, etc.

• RSS feed

• It's all about connectivity

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Most of all, Have Fun!

And don’t forget to follow@SocialMediaDog, @BFNetwork

& @BFAS

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News Writer Updates

• Cheri Moon to Network Charities/

Jennifer Hayes back• Send questions/front page submissions to

[email protected]• Sign up to receive BFNV group alerts• Remember to report your volunteer hours

• Upcoming news writer meetings: – Editorial training: April 20– Monthly news writer call: April 21

• THANK YOU!