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I was asked to present on cultivating donors. It turns out they wanted a trainer, and I'm not so good at fitting into someone else's mold and saying words that aren't mine. So I declined the opportunity. But I had already put together a deck for the workshop and why not put it to good use. Enjoy.
Citation preview
Cultivating Donor
Prospects
By Annie Burke
August 2014
Agenda
• Another word for cultivation
• First date to marriage
• Your assets
• Touch points
• Making it happen
Photo: Jennifer Hale
Cultivation can also be called connection…
Photo: Jennifer Hale
Photo: Jennifer Hale
… and connections are made in many ways in many aspects of our lives
…Community centers, churches, synagogues…
…Schools, parks, farmers markets…
• Turn to a neighbor
• Share a place or organization that
you feel connected to.
• Why do you feel that connection?
What do you receive or experience
that strengthens that connection?
Photo: Jennifer Hale
Marriage proposal on the first date?
What we have is a ladder of engagement
(Picture from http://www.flickr.com/photos/cambodia4kidsorg/)
• What does your organization
have that’s unique to you?
• What do you know that others
don’t?
• Where do you do your work?
• What gets people excited
about your work?
Photo: Jennifer Hale
Example of organizational assets
Access to land that few people have
Knowledge of the history and science of the place
Social enterprise in action
Working professional kitchen
Cakes! Marshmallows!
Example of organizational assets
By Alison Taggart-Barone, Parks Conservancy
Iconic Bay Area landscapes and places
World class art in unusual spaces (check out @Large with Ai Wei Wei on Alcatraz)
Example of organizational assets
What are your organization’s assets?
• Take a moment to reflect
• What are your
organization’s assets?
• What is special or unique?
• How can you leverage
those assets in order to
cultivate donors?
Photo: Jennifer Hale
What are the organization’s touch points?
How do people interact with your organization?
What are the touch points?
And perhaps most importantly, what food are you serving?
• Grand openings
• Private tours
• Board meetings
• Staff meetings
• Salons and soirees
• House parties
Photo: Jennifer Hale
Live and in person
• Facebook: cover photos, share content, promote events
• Instagram, Twitter and other social media sites
• Email: still works! See Obama’s campaign lessons
• Blog: write posts, subscribe, repost
Online
Plan it out by month or by quarter
Behind the scenes
• Take notes and share them internally
• Use a database (don’t just have one)
• Follow up promptly
Let’s discuss!
Photo: Jennifer Hale
Resources
• Beth Kanter – ladder of engagement – www.pinterest.com/kanter/ladder-of-engagement/
• The Permanent Disruption of Social Media by Julie Dixon and Denise Keys – www.ssireview.org/articles/entry/the_permanent_disruption_of_social_media
• Lynne Twist’s book The Soul of Money
• Seth Godin’s blog – www.sethgodin.typepad.com
• David Krugman’s #emptymet on Instagram
• Charity Water – www.charitywater.org
Annie Burke
Bay Area Open Space Council
Twitter: @BA_OpenSpace
Instagram: @bayareaopenspace
