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Thought Leadership through Social Media for Brands

Thought Leadership through Social Media for brands

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Thought Leadership through Social Media for Brands

What is Thought Leadership?

• “Thought Leadership is defined as a (company) or

“person who is recognized among their peers and

mentors for innovative ideas and demonstrates the

confidence to promote or share those ideas as

actionable distilled insights.“

• Thought leadership is the art of being that “GO TO” person (or business) for a particular area of interest.

• Thought leadership is an effective tool for large businesses and service professionals. It, therefore, plays a significant role in your success on social media

Importance of Thought Leadership

• Thought leadership is a true driver of mega business success, especially on social media.

• The best bet is to stand out to lead, not follow, to have real impactBusinesses or people who simply follow the crowd or ride the wave of others, never truly impact their audiences like those who pave the way.

• Consistent demonstration of thought leadership, can contribute significantly to a brand’s overall marketing strategies at every point in the relationships a brand build with the audience.

• Thought Leadership contribute to every “role” a brand plays in their online (and offline) marketing be it

– Branding,

– Attracting new customers,

– Building loyalty,

– Increasing the target audience penetration,

– Communicate excellence in thought and action

– Building trust, and more.

Why does a business/brand needs to be a Thought

Leader?

• A BRAND WITH A GREAT OPINION To Express that the brand has a responsible and at the same time a remarkable opinion.

• A BRAND WITH A GREAT PEDIGREETo be able to communicate to the audience their expertise, ability to derive actionable industry insights, trends and other developments.

• A PRUDENT BRANDTo be able to create novel and timely information that is important to their specific audience.

• A RIGOROUS BRAND and NEVER ANECDOTAL To provide solutions going beyond anecdotal evidence.

• A TRUSTED ADVISOR A BRAND SENSITIVE TO CUSTOMERS NEEDS & EXPECTATIONSThought leaders can always identify a real problem and provide a real, practical solution.

• And finally…. A TRUSTED BRANDTo create a positive perception among the target audience and thereby drive good “word of mouth” for the brand.

How Does a Brand become a Thought Leader

Thought Leadership is Attained and NOT Claimed

“Thought leadership is the recognition from the outside world that the company deeply understands its business, the needs of its customers and the broader marketplace in which it operates.”

Thought Leadership Marketing

The Thought Leadership Equation

4 C’s of Thought Leadership

Develop a Thought Leadership Mindset

• Have a drive to Reach out and Communicate

• Have the drive to Teach/Educate/Enlighten audience

• Acknowledge Best Industry Practices

• Strike a Balance - Confidence with Curiosity & Learning

• Be well-informed about current trends and developments

• Never stop working, connecting and communicating - not drip marketing, but constant education

• Ability to take risks with messaging – Prudence to handle sensitive & controversial issues.

Ways to Pursue Thought Leadership Marketing through

Social Media

• Webinar, seminar, or workshop

• Case studies describing successful customer solution implementations

• Analyst firm recommendation (such as Gartner/IDC/Forrester)

• White paper offered on the Internet

• Articles about current industry trends and preferences

• Reviews Writing on Social Media Forum

• Article in the business or trade press

BENEFITSWhat can Thought Leadership help a Brand Achieve

• Create a large pool of “Interested in your Content “ audience.To whom the brand can Advertise their products/ services periodically.

• Better perception of the brand among its target audience

• Opportunity to create more awareness about the brand.

• Plethora of Organic Traffic coupled with increased time spent on the content (Less Bounce Rate)

• Attracting new fans & patrons

• Builds and reinforces Brand Loyalty among the existing audience.

• Helps a brand position itself as a trusted advisor in the industry.

• Aligns with your strategy and core competence.

• Delivers qualified competence based leads.

• Opportunity to serve the Industry.

Thank You