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Growing Games September 3rd 2015
Anna Porse Nielsen Manto A/S
Content• Who am I?
• The DNA of the creative employee • A new type of employee
• Motivation
• Four archetypes
• Motivating the primadonna
• Good advice..
My background• 9 years as CEO of my own company
• 7 years in different organisations
• Mentor for creative entrepreneurs
• Board member of a number of cultural organisations
• A degree in Political Science
• A passion for leadership.
Point of departure• From the industrial economy to the
knowledge and experience economy.
• Two fundamental shifts: • Post WW2: Modernity and identity as an
individual project.
• Increasing wealth: All our fundamental needs are covered.
A new type of employee• Industrial thinking => The creative class..
• Highly specialised employees with creativity at the core of their work: • Education
• Strong professional values
• Specialist status
• Autonomy at work
• Work as a ”calling”
• Work has to have a higher purpose
Different theories..• Classical motivational theory: Salary, social
belonging and self actualisation
• Popular recent motivational theory: Generation Y - Critical and spoiled from the start: Demands challenging tasks, no routine work and good leadership (but then came the financial crisis…)
• Critical motivational theory: Traditional control (power) has been replaced by inner ideological control (protestant work ethics).
• => Need for a new theory..
The primadonna theory
The$salary$worker$!
"!Works!to!live!"!Thinks!in!terms!of!a!give!and!receive!balance!
"!Acknowledges!the!values!of!the!profession!only!if!it!is!a!personal!advantage!without!costs!
!"Is!considered!almost!a!“here>c”!by!the!primadonna!!
!
!The!pragma*c!
!"!Pragma(c!approach!to!work!
"!Priori(zes!according!to!work/life!balance!"!Work!is!not!the!primary!source!of!content!and!
iden(ty!!
"!Shares!the!values!of!the!profession!but!is!unwilling!to!sacrifice!too!much!
!
The$performance$tripper$$!
To!types:!!*Extrovert:!Mo0vated!by!the!extrovert!performance,!
acknowledgement!and!career!*Introvert:!Mo0vated!by!the!introvert!performance!
(the!mountain!climber)!!
*!Will!accommodate!the!values!of!the!profession,!but!values!are!connected!to!individual!performance!
The$primadonna$!
"Mo%vated!by!a!higher!purpose!(almost!a!“calling”)!and!a!wishes!to!make!a!difference!"Very!strong!values!and!ideals!
"Apprecia%on!isn’t!mo%va%ng!by!itself!but!is!used!to!give!purpose!to!work!
!"!Work!is!a!primary!source!of!content!and!iden%ty!
Overview
Source:(Helle(H.(Hedegaard(
The$salary$worker$
$(
/(Works(to(live(/(Give/receive(
balance(/(Acknowledges(the(
values(of(the(profession(only(if(it(is(a(personal(advantage(
without(costs((
/Is(considered(a(hereAc(by(the(primadonna((
(
The$pragma0c$$(
/(PragmaAc(approach(to(work(
/(PrioriAzes(according(to(work/life(balance(/(Work(is(not(the(primary(source(of(
content(and(idenAty((
/(Shares(the(values(of(the(profession(but(is(unwilling(to(sacrifice(
(
The$performance$tripper$$
(/Extrovert:(MoAvated(
by(the(extrovert(performance,(
acknowledgement(and(career(
/Introvert:(MoAvated(by(the(introvert(performance((the(mountain(climber)(
(/(Will(accommodate(the(values(of(the(profession,(but(
values(are(connected(to(individual(performance(
The$primadonna$$(
/MoAvated(by(a(higher(purpose(
(“calling”)(and(a(wish(to(make(a(difference(/Very(strong(values(
and(ideals(/AppreciaAon(isn’t(moAvaAng(by(itself(but(is(used(to(give(purpose(to(work(
(/(Work(is(a(primary(source(of(content(
and(idenAty(
Willingness(to(bring(sacrifices(
Do you recognise the primadonna?
How to lead the primadonna?
Eksistential motivational
factors
Controllable motivational
factors
Emotional & psycho-
logical state of
mind
Existential motivational factors
• The calling!
• Search for meaning
Emotional & psycholo-gical state of mind
• The kick - when everything makes sense
• Flow and the search for flow
• Identity
What can you do then???
• Shielding leadership
• Authentic alignment between: • The values and ideals of the professional
“tribe”
• The outer expectations
• The practical framework for the work
• Feedback - praise & critique.
A bit of advice!• Think in terms of feeding “the calling”
• Be courageous
• Inspire and be passionate
• Be generous
• Protect and take care of your primadonnas and recognise that people are different..
