Research & Innovation

So what is ?

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Innovation is Not:

• Artistic Creativity• Invention• The “Bright Idea”• Scientific Discovery• Problem-Solving• Technical solution• Simple Incremental Improvement

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Innovations?

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Innovation

• “Process” followed to obtain •something new• that solves a specific problem•and can be utilized

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Invention vs. Innovation

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Research & Innovation

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Development

Research & Innovation

• Research, Development and Innovation (RDI) are realities very close to each other, although they represent different concepts.

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Research & Innovation

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MoneyKnowledge

/Science

Innovation

Research

Research Types

Basic Applied

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Basic research

• is scientific research aimed to improve scientific theories for improved understanding or prediction of natural or other phenomena

• The main motivation is to expand man's knowledge, not to create or invent something.

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Source: "What is basic research?" . National Science Foundation.

Applied Research

• Applied research is designed to solve practical problems of the modern world

• focuses on the development of technology and techniques

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Basic Research

• Start with Observation

• then conclusion

Applied Research

• Start with target to reach

• (problem to solve)

• then observe

• then conclude

Development

• Implement the conclusion

• to solve the problem

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Innovation Management

Basic ResearchApplied

ResearchDevelopment Production Marketing

R&D Management

Innovation Management

Technology Management

Adopted from Innovationsbewertung, Grang

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