Part 3 Fundamental Elements of Branding

Part 3. Fundamental Elements of Branding

Brand Yourself! Jump the Q…

Hi, I’m Rachel Quilty, Personal Brand Strategist and Chief Dream-caster at Jump the Q Inc.

I am known as ‘the Authority’ on personal branding and the author of must- have instructional manual ‘Brand Yourself’.

As a result, I am a regular media commentator and guest lecturer on the topic of personal branding.

First Action Step

If you are anything like me, you want the executive summary and next action steps to take.

So pause the presentation and grab a copy of the audio and notes from www.RachelQuilty.com/articlesor Jump the Q’s Podcast.

Just follow the links below.

http://www.rachelquilty.com/articles

http://www.RachelQuilty.com/articles

http://www.RachelQuilty.com/articles

Personal Branding Case Study – Oprah

The goal in designing our personal brand is to discover the strongest and most appealing aspect of our character and then promoting that part of us until we become an embodiment of that trait.


We saw the successful transition of this with Oprah Winfrey’s television program.

Although rating well during an era of sensational, provocative and obscure topics, Oprah decided to launch a new brand of show.


For the past decade, the Oprah show has educated the world on personal responsibility and encouraged personal growth.


Oprah is now the Queen of Personal Responsibility. She has regularly apologized to audiences, taken personal responsibility for book selections and incidents within her organizations, as well as admitted some very personal information in an effort to maintain her integrity with her audience.


This has allowed Oprah to personify her personal brand and remain true to her values. She truly embodies the principle of taking personal responsibility for your choices.


Our personal brand should never be expressed in terms of our profession, trade or craft. This is because our personal brand far transcends what we do for a living.

Our profession just happens to be the forum in which our personal brand is expressed.

Branding Fundamentals

Let’s briefly go through some branding fundamentals.

The two major elements for measuring and building your brand are:

1. Your Personal Brand Identity

2. Your Personal Brand Name Awareness


1. Your Personal Brand Identity:

brand name, brand associations, messages, image, environment, symbolism


2. Your Personal Brand Name Awareness:

exists in the minds and hearts of your customers, employees, and suppliers


A good personal brand:

• gives a good first impression

• is easy to remember

• evokes positive associations


The purpose of a brand is to:

• differentiate yourself, and

• achieve your desired results


Your personal brand is the result of a combination of impressions held about your name, expertise and professional image.


These impressions are derived from factors including:

• physical appearance

• your attitudes, beliefs and values

• how you express yourself

Brand Impression

• physical appearance such as logo, colors, office, attire and vehicles

Brand Impression

• your attitudes, beliefs and values and how these are reflected in your performance, actions and activities, and

Brand Impression

• how you express yourself to your clients, market and community

Brand Impression

For success you must manage your total brand. This broadly comprises your performance, presentation, attitude, communication skills and reputation.

These are the vital areas of your ‘brand’ from which we are all judged.

Brand Impression

You cannot always control your brand completely because your personal brand is based on the perceptions of others such as clients or potential clients, but you can control your personal brand identity.

Brand Impression

Brand identity is basically the look, feel and performance of the brand. These are within your control.

However, how people perceive them is not always in your control.

Brand Impression

It is often said, ‘If you look good, your product will be good, your prices will be good and your client service will be good.’

Brand Destiny

‘In a sense your brand is your destiny, and by controlling your brand you have taken a big step in controlling your destiny.’ Rachel Quilty

Next Action Step

At Jump the Q we assist you to strategically and systematically leverage your professional profile and build your personal brand to become the authority in your industry.

Grab your free personal branding blueprint full of strategies, tactics and tips at http://www.brandyourselfblueprint.com

Brand Yourself! Jump the Q

We assist you to develop your personal brand strategy by:

- discovering your strategic purpose and brand

- designing your best personal brand

- devising a personal PR, media & brand marketing plan, and

- developing your signature brand.

Next Action Step

Thanks for watching!

If you enjoyed it, hit that like button and leave a comment. It would mean a lot to me and it helps other people see our information.

Last Action Step

•Remember, go to and grab a copy of Jump the Q’s FREE strategic brand blueprint and work journal.

Go to http://www.BrandYourselfBlueprint.com

Leadership & Management

Part 3 Fundamental Elements of Branding