ECHE LON ( SPR ING SE S S ION )

HOW CONTEX T CAN DR I V EGROWTH AND I NNOVAT ION ?

24 JUNE 2015

EMPOWER ING THROUGH CU L TURE

ENG INEER ING THR I V I NG CONTEX T S

PAST

CURRENTLY

CU L TURE ?

OK , BUT .

WHAT DO YOU CA L L

DEC I S I ON MAK ING" s h a r e d b e l i e f s , v a l u e s , a nd a c t i v i t i e s . "Origin of word: In late Middle English the sense was ‘cultivation of the soil’ and fromthis (early 16th century) arose ‘cultivation (of the mind, faculties, or manners)’ "

BELIEFS > PURPOSE > VALUES (WHY)

VDECISION MAKING

VACTIONS > BEHAVIORS > HABITS (HOW)

DEC I S I ON MAK INGL I K E WASH ING THE D I SHESWHEN NOBODY I S LOOK ING

CU L TURE ?

HOW CAN I BU I LD

A GROWTH DR I V EN *

*Even when you feel lost, keep growing. Every day.

" s h a r e d b e l i e f s , v a l u e s , a nd a c t i v i t i e s . "

1. ATTRACTION + SELECTION2. ENGINEERING INFLUENCE (CULTIVATING)

3. TRACKING (TRANSPARENCY)

1 . S E L EC T I ON [ S T EP 1 , 2 , 3 o f 5 ]

ENGINEERING CULTURE: ATTRACT THE RIGHT DNA.

- Identify High Potential on Team Members (Mindset).- Right Hook, Right Reasons (Expectations). - The Y Factor: Get a Thriving Combination.

EXAMPLES

- YC: Brand and 10 minutes screening: the social factor- 500: The rule of "layers". 5 to 10 at Stanford class.- Startup Grind: Speakers (hook) + value based selection

GROWTH M INDSE T

Self AwarenessCoachable.

Vulnerability Bravery to face failure, open to feedback.

Ambition (Drive)Willingness to grow, independent of you.

Track RecordExecution over time. Look at what they'vedone before and plans: "with or without you,they will grow this company".

KNOW WHAT DEFINES A

GROWTH CULTURE

L I S T EN TO THE I R S TORY :

GE T TO KNOW WHY ARE

THEY MOV ING FORWARD .

GROWTH WI L L HAPPEN I FYOU ARE A L I GNED THERE .

2 . ENG INEER ING I N F LUENCE

EVERYTHING YOU DO COMMUNICATES SOMETHING.

- Clarity (and Simplicity) of Program Focus. - Align Communication Across ALL Channels. Mainly Your Staff.- Goal Setting: Alignment With The Program Goals.

Program Aspects ("Function that starts Functions")

- Rational: clear focus (one number you must grow)

- Social: engineer friendships.- Psychological: feeling safe, but under pressure.

ENGINEERING CULTURE WITH THE PROGRAM AGENDA

1. Batch FeelingOnboarding: selectiveness (1 of 1o0) and #YOLO feeling

2. Making Friends. It's all about dinners. Vulnerable, yet safe.

3. Level Up (Growth) MindsetInception: it's possible - learn from those who did it.

3 . TRACK ING ( TRANSPARENCY )

MAKE ACCOUNTABILITY A HABIT.

Once a Culture of Growth is on place, we can expect teams to becomfortable with exposure. Culture of no-excuses to your ownstartup and being supportive (non-judgemental) towards others.

Tracking Practices

- Open Board: "One Number You Must Grow"

- Platoon Sessions: Peer-to-Peer Tracking- Accelerator Team: Hustle to Get Them Moving

T L ;DR

0 . C LAR I T Y OF PURPOSE

1 . S E L EC T THE R I GHT PEOP L E

2 . A L LOW THEM TO MAKE FR I ENDS

3 . GE T THEM TO S TAY FOCUSED .

ACCOUNTAB L E TO EACH OTHER .

PEOP L E WI L L DO THE D I SHESI F THEY CARE ABOUT HYG I ENE ,

FOR PEOP L E THEY L I V E WI THAND BECAUSE OTHERS EXPEC TTHEM TO DO SO (REPUTA T ION ) .