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Everyone talks about big data; we talk about fast data. Specifically, what you can do to turn data into insight and insight into action at every level of your organization. Join Dr. David Rock, Director of the NeuroLeadership Institute and Qualtrics CEO, Ryan Smith, as they share their expertise moving from data collection to actionable insight. When you use insights to tell a compelling story, change happens. They’ll share the latest research on how people process information and make decisions. You’ll leave with key takeaways on how to maximize the impact of any data story.
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Communicating Data & Insights Making Data Easy to Understand
Limited Conscious Processing
• Understand
• Decide
• Memorize
• Recall
• Inhibition
The Brain’s Organizing Principle
Away
Threat
Toward
Reward Uncertainty Interest
Problem-focused Solution-focused
Avoidance Approach
Tunnel vision Global view
Data-focused Connection-focused
• Increase motor functioning
• Reduce field of view
• Reduce working memory
• Significantly reduce insights
• Generalise threats
• Err on the side of pessimism
Threat Responses"
Away Threat
Toward Reward
Bad is Stronger Than Good"
Uncertain is Stronger than Bad"
Away Threat
Toward Reward
Status Certainty Autonomy Relatedness Fairness
Rock (2008)
The SCARF® Model"
3 Big Ideas for Communicating Data"
1. Less is more: Simplify, simplify, simplify
2. Express ideas as opportunities more than dangers
3. Tap into people’s innate motivations
Acting on Insight Uncovering the ‘Aha’ Moments that Drive Change
What is an ‘Insight’?"
1. Solution from the non-conscious
2. Emerges quickly into awareness
3. Combines existing data in new ways
Why Do Insights Matter?"
• Many complex problems require them
• Learning: Insights are more memorable than linear solutions
• Engagement: Insights activate deep engagement
• Generalizing: Ideas discovered become rules
• Systemic change: Insights change the brain
Why Do Insights Matter?"
Why Do Insights Matter?"
Brain State Required for Insight"
• Quiet
• Inward looking
• Slightly happy
• Not working directly on the problem
When are People Most Creative?"
• 35% in the morning
• 8% when you get to work
• 19% mid morning
• 5% over lunch
• 14% late afternoon
• 7% end of the day
• 2% over dinner
• 10% in the evening
Have More Insights"
1. Passionately preserve your quiet time
2. When you get stuck, do things that make you happy
3. Let your mind wander
4. Approach problems as interesting puzzles
5. When all fails, let yourself sleep on things
NeuroLeadership Summit"
Books: Your Brain at Work Quiet Leadership
Coaching with the Brain in Mind
Email me: [email protected] Twitter: davidrock101
