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Get to the point
• What is emotive analytics and affective processing (affective computing) and how does it work?
• What are some of the current and future applications?
• How does this affect me as a content professional?
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The basics
Output
• Predictive analytics
• Customized response(s)
Processing
• Big data and machine learning
• Deep learning / neural nets
Input
• Voice• Visual• Biometrics
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Affectiva and Affdex
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• Created from MIT Media Lab project
• Rana el Kaliouby, CEO
• Quantify emotion
• Download SDKs and APIs
• AffdexMe is opensource version
Beyond Verbal
• Israeli company Yuval Mor, CEO
• Analyze emotions from
• Download an app called Moodies. It will analyze speech
• Main focus is healthcare. They want to use the voice as a biomarker in detecting disease symptoms
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Milo the Robot
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• Built by RoboKind
• Fred and Richard Margolin
• Programmed by Autism Treatment Center of Dallas and Callier Center for Communication Disorders at University of Texas – Dallas
• Teaches social behaviors such as the understanding and meaning of emotions and expressions, and how to demonstrate appropriate social behavior and responses.
• Improved therapy outcomes for children on the autistic spectrum.
• Milo’s face can smile, frown, blink and look angry, happy, sad, and surprised.
Hanson Robotics
• Dr. David Hanson
• We bring robotics to life
• Teach, entertain, serve
• Sophia has been featured at SXSW and many news channels
• Einstein science instructor
• Bina48, a living memorial
• Interview with Philip K Dick
• Interview with Joey Chaos (jump to 3:45. See the laptop below his shoulders, and watch as he tracks the researcher from left to right)
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How does this affect me?
• Content creation
• Usability and UX
• Help documentation
• Brand building and loyalty
• Customer journey and CX
• Customer service and interaction
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