Turvill + isner stop being anti-social - final

Think Tank Live!

Stop Being Anti-Social: Why Hasn’t the Legal Industry

Embraced Social Media Like the Rest of Us?

Terry M. IsnerPresident

Jaffe

Ian H. TurvillChief Marketing Officer

Freeborn & Peters

Think Tank Live!Stop Being Anti-Social

Today, we are going to REVIEW, THINK and DISCUSS:• This is NOT the same as traditional

“one-way” presentations• This is a roundtable discussion

among all participants – facilitated and guided by Ian and Terry

• If you KNOW something of relevance, then please share it

• If you DON’T KNOW something of relevance, then pose the right questions


Ground Rules:• Don’t hold back: if you do, this

will be a SHORT meeting• Tweet, blog, etc. DISCREETLY –

because we want people to feel comfortable to state their views

• Do recognize that this is like a high-wire act without a net!

• Do keep on topic


FUN FACT:The fastest growing demographic on Twitter is the 55-64 year age bracket. Growth of 79% in 2014.



By show of hands how many firms use Instagram or Pinterest as a marketing and business development tool?

By show of hands how many firms use Twitter as a marketing and business development tool?

By show of hands how many firms use Facebook as a marketing and business development tool?

By show of hands how many of you feel your firm is using social media effectively?


How do you define effectively?

What was your measurement for success?

FUN FACT:93% of marketers are using social media. However, only 9% of marketing companies have full-time social media specialist.


What measurable valuecan social media

provide law firms?


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• Connect with a greater audience than traditional marketing

• Better tool to target specific audiences and communities

• Measurable ROI• Listening tool• More efficient and flexible than other

marketing tools


What are other industries doing successfully with social media?



Fun Fact:Around 46% of web users will look towards social media when making a purchase.

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Is the problem that most attorneys don’t understand social media?Do they lack time to post to social media channels?




Step 1: SEE something interesting on TheCore Carousel.CLICK on the image for more details.


Step 2: VIEW the item on the webSHARE IT using Social Media Buttons


Thoughts on Freeborn’s initiative to simplify pushing content out and driving traffic back to the website?

• Increased web impressions

• Conditioned attorneys to think about sharing content

• Content was shared more

• One size fits all content

• Non-targeted approach

• One-way conversation

• Attorneys aren’t learning to engage – just send

• Content is not being created for specific communities

• Firm went for clicks not brand impressions

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Do you have another Freeborn social media initiative we can review and analyze?





Thoughts on Jason’s social media strategy?


• Targeted campaign

• Included his audience

• Used photos

• Create dialogue

• Became a resource to his community

• Personal branding

• Driving attention to the firm’s FDA practice

• Planting seeds for future business development

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Fun Fact:Food is the top category on Pinterest making up 57% of discussions.



Fun Fact:Instagram has already had more than 16 billion photos uploaded since debuting in 2010. 5 million photos are uploaded daily.



Fun Fact:People are spending 1 out of every 7 minutes on Facebook when online. Facebook users typically are spending 10.5 billion minutes (almost 20,000 years) on the social network.And, that’s excluding mobile devices.


If social media is the future, how do we convince firm management and our attorneys to use it?


Stop Being Anti-Social!


Law

Turvill + isner stop being anti-social - final