Your Slow Websiteis Costing You

MoneyIt’s 2016, nobody likes slow website.

( almost 2017 )

Let’s ask.

Is your website...

slow?(but how slow is slow?)

Let’s define, what is ‘slow’.

In 2016, only 6% of the worlds website loads less than 0.8 seconds

To achieve 0.8s

is HARD.

0.8 seconds is like theOlympic Men’s Final 100m

cheese

How fast should my website load in 2016?

Let’s benchmark Malaysian Website

( almost 2017 )

Paul Tanpaultan.org

428 Requests 4.31MB 4.7s

UEM Sunriseuemsunrise.com.my

133 Requests 10MB 6.2s

Lazadalazada.com.my

71 Requests 1.65MB 7.9s

SPADspad.gov.my

156 Requests 10.1MB 9.6s

PLUSplus.com.my

96 Requests 1.64MB 6.3s

Semuanyabolasemuanyabola.com

102 Requests 2.62MB 4.2s

Amanzamanz.my

60 Requests 1.46MB 1.5s

Thevocketthevocket.com

130 Requests 2.13MB 3.1s

Laman7Laman7.com

34 Requests 0.71MB 2.0s

Note: For all field, the smaller, the better

Your website

should load under 2 seconds

This isn’t a race but the impact is real.

valid

The page abandon rate

increases with every passing

seconds. *Based on Gomez.com

Bye Bye~

Hard to say eh?Such thing can make

people turn off.

Say it’s time for lunch.

You are starving and only get 1 hour break.

You ordered some food & waited.

And waited 10 minutes

And waited 20 minutes

It’s Ok. almost there

… 30 minutes

OMG!

1 HOUR!@#$@%

It’s about time!The food arrives.

There’s no way you’d go back to that

restaurant.

Nor will you not

recommend your friends to go there.

And you’ll leave

bad review.

But unlike restaurants, speed is the first

impression for website.

1 Second delay in page load

Fewer page views

Decrease in customer satisfaction

Loss in conversion11%

16%

7%

*Based on Gomez.com

If you’re an ecommerce website with sales of RM 100k per day,

1 sec delay costs RM 2.5m per year

It doesn’t matter if you’re news, media, government, corporate.

This affects all businesses.

But I’m Not eCommerce!

Why users Abandon Slow Websites?

We don’t have all day.1

*Based on Gomez.com

Perceived as ‘heavy’, eats data. Don’t want to waste it

2

On mobile phone. Too slow to wait.

3 Wants quick solution to problem. No wait.

4

SPEED

… and

So.

If your websiteis slow

=

You won't make it to the first page

and..

What Causes SLOWNESS?

Bloatware. Unused & unoptimized scripts, images and libraries.

Images. Unnecessary large images.As in size and dimension.

Interactions. Too many request from the server or external library.

Here’s the Fix

Check yourwebsite speedhttps://testmysite.thinkwithgoogle.com/

https://tools.pingdom.com Forgeeks

or

Check for IrregularitiesSuch as large image, large library calls, number of external library calls.

Forgeeks

Optimize Images (& files)

Compress images, javascripts, css.

Forgeeks

Keep AliveLoad simultaneous files with “Keep Alive” feature using the same TCP connection (typically not for shared hosting)

Forgeeks

GZIP CompressionThis method rely on your webserver configuration. You can also enable via .htaccess

Forgeeks

Cache Those FilesUse browser cache so that users store data on their browser. Content cache so you don’t process your data every time it needs to render.

Forgeeks

You did all this,

but Couldn’t get an “A”

Don’t Get Too Hung UpKeeping a high score is good, but not the end of the world.

Laman7.com

Design is Balance.Visual appeal vs Functionality.

We can help you

SPEED UP Or Help You

With other things like,

Web Design & Development. B2B Content Marketing. Social Media Marketing. Search Engine Optimization.

www.laman7.com

Prepared by

Edwin Maripan